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Katherine	
  Lee	
  
MFADT	
  Candidate	
  2010	
  
            May	
  4,	
  2010	
  
In	
  a	
  world	
  where	
  customization	
  is	
  increasingly	
  
            used	
  as	
  a	
  weapon	
  to	
  combat	
  lack	
  of	
  
       uniqueness	
  in	
  mass-­‐produced	
  products,	
  
      customized	
  items	
  themselves	
  risk	
  losing	
  
              personal	
  meaning	
  and	
  becoming	
  
            indistinguishable	
  from	
  one	
  another.	
  	
  
The	
  Kwyjibos	
  Lab	
  is	
  a	
  web	
  application	
  that	
  
allows	
  users	
  to	
  design	
  and	
  order	
  their	
  own	
  plush	
  
                             creatures 	
   	
   	
   	
   	
   	
  	
  
               (	
  	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  ).	
  
   This	
  project	
  is	
  an	
  exploration	
  into	
  how	
  the	
  
    customization	
  process	
  can	
  be	
  designed	
  to	
  
 inspire	
  users	
  to	
  create	
  meaningful	
  objects	
  they	
  
           have	
  a	
  personal	
  connection	
  with.	
  
How	
  can	
  I	
  enable	
  mass	
  customization	
  while	
  
maintaining	
  the	
  aesthetic	
  concerns	
  of	
  the	
  co-­‐
                 designers	
  at	
  each	
  step?	
  
user	
  experience	
  
	
  [	
  comfort	
  +	
  familiarity	
  +	
  playfulness	
  +	
  nostalgia	
  ]	
  

           ownership	
  of	
  customized	
  object	
  
            	
  [	
  user-­‐generated	
  narrative	
  ]	
  
The	
  Kwyjibos	
  Lab	
  achieves	
  the	
  goal	
  of	
  fostering	
  
  user-­‐generated	
  narrative,	
  but	
  there	
  is	
  room	
  to	
  
                  explore	
  more	
  deeply	
  	
  

The	
  designer	
  toy	
  consumer	
  depends	
  on	
  aesthetic	
  
           of	
  designer/artist	
  who	
  creates	
  it	
  

  How	
  much	
  does	
  my	
  own	
  aesthetic	
  factor	
  into	
  
                          kwyjibos?	
  	
  
Thanks!	
  	
  

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Kwyjibos

  • 1. Katherine  Lee   MFADT  Candidate  2010   May  4,  2010  
  • 2.
  • 3. In  a  world  where  customization  is  increasingly   used  as  a  weapon  to  combat  lack  of   uniqueness  in  mass-­‐produced  products,   customized  items  themselves  risk  losing   personal  meaning  and  becoming   indistinguishable  from  one  another.    
  • 4. The  Kwyjibos  Lab  is  a  web  application  that   allows  users  to  design  and  order  their  own  plush   creatures               (                      ).   This  project  is  an  exploration  into  how  the   customization  process  can  be  designed  to   inspire  users  to  create  meaningful  objects  they   have  a  personal  connection  with.  
  • 5. How  can  I  enable  mass  customization  while   maintaining  the  aesthetic  concerns  of  the  co-­‐ designers  at  each  step?  
  • 6. user  experience    [  comfort  +  familiarity  +  playfulness  +  nostalgia  ]   ownership  of  customized  object    [  user-­‐generated  narrative  ]  
  • 7.
  • 8.
  • 9. The  Kwyjibos  Lab  achieves  the  goal  of  fostering   user-­‐generated  narrative,  but  there  is  room  to   explore  more  deeply     The  designer  toy  consumer  depends  on  aesthetic   of  designer/artist  who  creates  it   How  much  does  my  own  aesthetic  factor  into   kwyjibos?