The document discusses the "Your Mental Health" awareness campaign on Bebo which aims to improve understanding of mental health and seeking support. It provides an overview of using Bebo for its social features like friends, comments and polls. Guidelines and costs are discussed, with future plans to continue moderating the profile and creating new content on mental health topics. The campaign targets the general public aged 13-35 with key messages about the importance of minding your mental health as you would your physical health.

1. ‘ Your Mental Health’ Bebo profile Derek Chambers and Rachel Wright HSE National Office for Suicide Prevention

3. Policy context

5. Reach Out strategy Targeted suicide prevention Whole population prevention

6. The awareness campaign brief

7. HSE population health / NOSP mental health campaign brief Campaign name Mental health campaign Overall policy Reach Out Action Area 10 Other relevant policy including Vision for Change Campaign aim To improve awareness and understanding of mental health and mental well-being

10. The campaign – ‘Your Mental Health’

13. Profile page design

14. Homepage Promotion

19. Polls – alcohol and drugs

21. Quizzes

23. www.bebo.com/yourmentalhealth

24. Guidelines

25. Costs Costs Amount in € Profile design 2,500 Bebo charges for sponsored profile with 1 month of homepage promotions 17,000 Outsourced moderator / profile management for 3 months 11,400 Total 30,900

26. Future plans