How to produce Flip videos that inform, engage and entertain your employees
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The document provides tips and guidance for producing short informational videos using Flip video cameras to engage and inform employees. It discusses planning properly by considering the six Ps - proper preparation, equipment, subject, location, legal requirements, and audience. It also provides an overview of using Flip cameras and software, editing videos in Windows Movie Maker, and uploading finished videos to the web. Case studies demonstrate how Kaiser Permanente improved their employee videos over time.
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How to produce Flip videos that inform, engage and entertain your employees
- 1. How to produce Flip videos that inform, engage and entertain your employees Ragan Webinar Friday, May 14, 2010 2–3:15 p.m. Central Featuring Larry Kless and Elizabeth Schainbaum of Kaiser Permanente, Northern California
- 9. Case Study: Liz’s video
- 24. Flip Video Spotlight - Shooting Tips http://www.youtube.com/watch?v=rC-HdpXiLx0
- 25. Composing a Single or “Talking Head” Shot WRONG: too much negative space, pan over, tilt up Leave room at the lower third of the frame to insert title RIGHT: nice medium close up head/shoulders Nice close up, with good centering and still room to insert title
- 30. FlipShare software Pre-loaded on every Flip Video Camera Download link http://www.theflip.com/en-us/App/fvsw/5.x/update/
- 31. Windows Movie Maker 2 (Windows XP) Free with Windows XP and Vista http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
- 32. Windows Live Movie Maker (Windows 7) Free with Windows 7 http:// download.live.com /moviemaker
- 33. iMovie 9 (Mac OS) Free with Mac OS 10.6
- 34. Tools for Mac users Free Quicktime plug-in To read AVI files http:// www.perian.org $29 from Apple Import/Export MP4 files http:// www.apple.com/quicktime/pro
- 35. Professional Editing Software – Apple Final Cut Final Cut Studio - $1000.00 Final Cut Express - $200.00
- 37. Windows Movie Maker (Windows XP) 2 Download link http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
- 42. Save Movie Wizard for Web Select “My computer”
- 43. Save Movie Wizard for Web Name movie file and select destination
- 44. Save Movie Wizard for Web Select “Video for local playback (at 640x480 size)”
- 45. Upload to web using TubeMogul Hyper-syndication to any video destination site for free http:// www.tubemogul.com /
- 46. Connect with Flip Twitter http:// twitter.com/FlipVideoBrand Facebook http:// www.facebook.com/flipvideo Watch videos http:// doyouflip.com / http://www.youtube.com/theflip Vimeo http:// www.vimeo.com/flipvideo
- 48. Q & A
Notes de l'éditeur
- Some tips for making a really good short video! (by the time we get there, though, you’ll have plenty of “tips”)
- Why not video? (not everything’s a nail just because your boss bought you a hammer) The Six Ps: Proper Prep Prevents (Patently)-Poor Performance Know Your Equipment (and what it can and can’t do) Know Your Subject (and what he/she can and can’t say) Know Your Location (and, if it’s awful, how to look for another) Lighting, ambient sound, interruptions – and how to make them work for you, not against you Know Your Legal/Regulatory (Model releases, HIPAA/PHI releases, Social Media Policy) Know Your Audience
- Video is a universal language YouTube adds 50-plus hours of video every minute – someone’s watching it! Short videos are excellent for focused, easy-to-explain content – a vignette, an anecdote, a story – or content that requires/benefits from audio-visual combination
- Telegenic isn’t a worry as much as clear speech – make sure your subject(s) can be understood easily in normal conversation If you have to work hard to ‘simplify the content of a video, it’s probably not good content for a video Editing is tricky and expensive – for a video. For a Word document? Easy and free Is the audience video-friendly? (hint: if your audience doesn’t have high-speed web access, it probably isn’t video-friendly)
- Before South Sacramento opens Kaiser Permanente’s first trauma center, there's a lot of preparation. Some of it took place at the Garfield Center Innovation Center, when a medical team practiced responding to gun shot wound victims and other severe injuries. IKP took a quick video of the group in action.
- $200 videocameras don’t have $200 lenses Avoid fluorescent lighting if you can Too dark or too light and you’re in trouble Bright, direct sunlight will make topics look harsh Low light will make a grainy video A cheap tripod is steadier than the steadiest hand – get one Watch for ‘bad video’ clothing – ie., orange shirts, loud shirt/dress patterns Don’t laugh, but: Check – twice - the batteries and memory before you go to your shoot
- You guessed it - $200 video cameras don’t have $200 microphones built in Flips don’t (yet) have external mic jacks Most built-in mics are pinholes Accidentally covering the mic with a finger…yikes So … Get close to your subject Reduce any ambient noise that you can (human or inanimate) If you can use an external mic, use it! Tip: Bring a couple of bath towels to cover tables/hard surfaces to dampen reflected sounds
- Pre-interviews are essential Don’t script word for word – but do outline content closely Talk before about what not to say/do – from “uh” to off-limits topics (proprietary, PHI/HIPAA, etc.) Make sure your subject is comfortable in your surroundings “ But it won’t be spontaneous” – get over it If you prepare ahead of time, your subject will be comfortable…and thus will look natural/spontaneous…remember the 6Ps?
- Do a recon mission aka site survey – look for (and reduce) lighting and ambient sound issues before the shoot Reduce distractions Make sure you (and your subject) know how to get to the shoot Leave plenty of time for the shoot … you may need to do it more than once Sweat the small stuff…does the chair squeak? Does the HVAC stack rattle?
- Employee : Need to sign an employee model release – particularly if you ever think this could be shown externally…for anyone identifiable in the video Member : Absolutely must have the member sign a HIPAA release – regardless of whether patient data could be exposed – no exceptions
- Employees must not represent KP views in social media channels, at work or not, without prior approval Aligns with Principles of Responsibility Covers all social media channels Is a “living document” and will be updated/revisited regularly http://tinyurl.com/kpsocialmediapolicy
- Use a tripod, avoid zooming, panning, excessive tilting Stay close! Frame tightly …too close is almost always better than too far away Stay close! Help the microphone do its work Stay focused! Make sure your focus features your topic, and not the background Make sure there’s nothing in the background that’ll embarrass someone later Make sure you have ambient sound under control…a couple bath towels or blankets can be your best friends
- When the subject is talking directly to camera in a news style delivery, it’s the practice (but not the rule) to frame them in the middle of the screen and not off center. There should be even space around the left and right sides of the subject. You should also leave a little “head room” on top so you don’t cut off the subjects head if they move. This helps balance your shot.
- More on editing Capturing video. Contains information about using the Video Capture Wizard to capture video and audio to use in your movies. Taking pictures. Provides information and procedures related to taking pictures to include in your movies. Importing existing digital media files. Provides procedures for importing existing digital media files into Windows Movie Maker. Saving a project. Provides information about saving a Windows Movie Maker project. Previewing projects and clips. Provides information about previewing individual clips or your entire project in Windows Movie Maker. Editing projects. Provides procedures for editing existing Windows Movie Maker projects. Editing clips. Provides procedures and information about creating, splitting, combining, and trimming clips. Using video transitions, video effects, and titles. Provides procedures for enhancing your movies by adding video transitions, effects, and titles. Working with audio. Provides information about editing audio and using audio effects in your projects. Organizing collections and clips. Provides information about organizing your collections and clips effectively in Windows Movie Maker. Saving and sending movies. Provides information about using the Save Movie Wizard feature to save your movies and share them with others. Configuring options. Provides information and procedures for customizing different aspects of Windows Movie Maker.