Crowdfunding - A new way of financing SMEs in Colombia - #ForosMipyme
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The document discusses crowdfunding as a new way to finance small and medium enterprises (SMEs). It provides a brief history of crowdfunding from early examples in the 1880s to the growth of crowdfunding platforms starting in 2006. The document outlines the main types of crowdfunding models including donations, rewards, debt, pre-sales, and equity. Crowdfunding is defined as "community funding" where investors are fans and ambassadors. The crowdfunding market size has grown significantly in recent years and is projected to continue growing. Crowdfunding provides benefits beyond just financing, such as enabling market research, marketing opportunities, and access to other forms of financing.
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Crowdfunding - A new way of financing SMEs in Colombia - #ForosMipyme
- 1. Crowdfunding A new way of financing SMEs
- 2. Ronald Kleverlaan CEO & Crowdfunding expert @ WEBclusive co-founder and Vice chair European Crowdfunding Network Expert advisor European Commission @kleverlaan Crowdfunding consultancy www.webclusive.com Association European Crowdfunding Industry www.europecrowdfunding.org
- 3. Agenda History of crowdfunding Crowdfunding = community funding Different types of crowdfunding Market size and growth opportunity More then Money
- 5. “Lenten” concert Mozart -1784
- 6. Statue of Liberty - 1885
- 7. Statue of Liberty - 1885
- 9. Start crowdfunding platforms - 2006
- 10. La Chèvre - started 2012
- 11. Funding Circle (UK) - $300 million
- 12. 5 million backers - $850 Million
- 14. Different types of Crowdfunding Donations, rewards, pre-sales, debt, equity
- 15. Donations
- 16. Rewards
- 17. Debt
- 18. Pre-sales
- 19. Equity
- 20. Market size
- 21. Source: Massolution crowdfunding industry report 2012 $2,7 bn (81% growth) in 2012
- 22. >450 platforms
- 23. World Bank: Market potential $96 billion 2025
- 24. More then money Market research, marketing and enables other financing
- 25. Market research Check need for product or service in pre-sales campaign
- 26. Market research (case) New online newspaper sold 18,000 subscriptions (1M euro)
- 27. Marketing Investors help you to promote your company
- 28. Marketing (Case) deal for 1 million led lights for Uganda
- 29. Access to other financing $10 M pre-sales campaign + $15 M Venture Capital
- 31. Civic crowdfunding “Build your own city”
- 32. Real-estate crowdfunding BD Bacatá: 3100 investors - $172 million
- 33. Clean energy projects Windcentrale: 7000 investors - 8,5 million euro
- 34. Key Take-Aways Big opportunity for funding of SMEs Pre-sales, debt and equity Crowdfunding = Community funding Investors are fans/ambassadors Helps attract other forms of financing Bank loans, grants, angel investments & Venture Capital More then Money Market research & Marketing
- 35. Let’s talk crowdfunding! Ronald Kleverlaan @kleverlaan +31 628 254 452 ronald@webclusive.com Crowdfunding Consultancy - www.webclusive.com