Carrie Mellage, our Vice President for Consumer Products had the privilege of participating in a panel discussion with Pam Busiek, President and CEO of Independent Cosmetics Manufacturers and Distributors (ICMAD), and the legendary Dr. Robb Akridge, founder of Clarisonic, at the 2014 Global Beauty & Wellness Exchange. The event offers suppliers of beauty and spa products the opportunity to network with buyers from high-end spas in a series of “exchange sessions,” peppered with informative sessions such as this panel presentation.

1. Kline Market Research Highlights:
Innovations in Beauty
A presentation at:
Amelia Island, FL
February 18, 2014

2. The global beauty market is nearly $250 billion;
the U.S. accounts for 20%
$ Billion Mfr.
Global
2007
2012
189
242
5.1% CAGR
36
40
2.1% CAGR
U.S.
Source: Kline.

3. The U.S. personal care market is estimated
to reach about $42 billion in sales in 2013
$ Billion mfr.
Source: Kline.

4. U.S. market growth has been generally quite positive,
even during the recession
2003
Source: Kline.
2004
2005
2006
2007
2008
2009
2010
2011
2012

5. Key innovations in personal care history
• Glass packaging
• Clinique launch
1960s
Source: Kline.
• Plastic/cardboard packaging
• Liquid soaps
1970s
• Anti-aging
• Demographic targeting
1980s

6. Key innovations in personal care history
(Continued)
•
•
•
•
AHAs
Body washes
2 in 1 shampoos
Pore strips
1990s
Source: Kline.
•
•
•
•
Naturals
Professional results
Value added
High SPF
2000s
• Nail art
• Gel manicures
• BB creams
Today

7. Innovation and technology continue to propel the industry
Tablets and smart
phones make shopping
easier
Anti-aging remains strong
Social media creating buzz

8. All of the fastest growing market segments are
technology driven
Professional nail care
Body contouring/cellulite (U.S.
Professional)
At-home beauty devices
Natural personal care

9. Innovative delivery systems and technologies backed
by claims help grow the personal care industry globally
Perricone MD Blue Plasma
Orbital
Clinique Even Better Eyes Dark
Circle Corrector
Lancôme Renergie Lift
Multi-Action Lifting and
Firming Cream
Kiehl’s Super Multi-Corrective
Cream

10. Anti-aging skin care is the main growth engine
Global Personal Care Share
by Product Class
Source: Kline.
Skin Care
by Category
Facial treatments
Hand/body lotions
Sun care
Baby
Men's
Facial Treatments
by Type
Anti aging
Other

11. Anti-aging is more than just facial treatments

12. New technologies offer consumers alternative products
to replace in-salon or in-office services
Laser hair removal
Anti-aging
Cleansing
Acne
`

13. Beauty devices strong globally
•
Strong double-digit growth in most regions
•
Consumers are savvy and open to
alternative products
•
LightStim International is the first company
with FDA clearance for treating fine lines
and wrinkles
•
Marketers enter organically (Proactiv, Olay),
via acquisition (L’Oréal), or via strategic
alliance (Unilever, Strivectin)
Source: Kline.
Silk’n FaceFX
Clarisonic Pedi Sonic

14. Technology most responsible for altering
beauty retail landscape
 24/7 shopping anywhere
 Price comparisons, product
reviews, discount searching
 Social media = better
engagement
 Retailers to go omni-channel

15. Diagnostic tools help determine appropriate products
for consumers
Luminato Festival 2013
by Vichy
Sephora Skincare IQ
Pixelle tool for use in store,
O Boticario in Brazil

16. Beauty brands and retailers connect with customers
via social media and digital marketing
Sephora TV tutorials
Clinique Insider’s Club
Bath & Body Works App
Old Spice on YouTube

17. Many beauty retailers and marketers increase digital exposure
Bath & Body Works Fragrance Finder
Macy’s Beauty Spot
Lancome Try-on
Platform
Sephora Beauty Talk
Walgreens Dermatological
Skincare kiosk

18. $ Million mfr.
Driven by technology and innovation, the U.S. market is
projected to reach $50 billion by 2018
Source: Kline.

19. Kline is a worldwide consulting and research firm dedicated to
providing the kind of insight and knowledge that helps companies find
a clear path to success. The firm has served the management
consulting and market research needs of organizations in the
chemicals, materials, energy, life sciences, and consumer products
industries for over
50 years. For more information, visit www.KlineGroup.com.
If you require additional information about the contents of this document or the
services that Kline provides, please contact:
Carrie Mellage
Vice President, Consumer Products
Tel: +1 973-435-3412
Carrie.Mellage@klinegroup.com
Kline & Company, Inc.
35 Waterview Blvd.
Suite 305
Parsippany, NJ 07054
Phone: +1-973-435-6262
Fax: +1-973-435-6291
www.KlineGroup.com
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