In this session, we discuss tactics to more effectively utilize an organization's Facebook Page to raise awareness and engage their constituents. This session is for those who are already using Facebook Pages.

1. Beyond Facebook Basics
Ten Terrific Tactics
April 2012
Kevin Martone
Technology Program Manager
Grinspoon Institute for Jewish Philanthropy
kevin@hgf.org

2. Build community with current and
potential PJ families.
Increase the number of Facebook
Likes and interactions.
Increase awareness of program.

3. Ten Terrific Tactics
1. Post Regularly
2. Get PJ National Content from Facebook/Blog
3. Ask Questions
4. Ask your Committee Members/Active Parents to Comment
5. Consider Contests
6. Make it Easy for People to Act
7. Plan and Mix Content
8. Connect Facebook with Real-World Relationships
9. Cross-Promote
10. Install New PJ Library Facebook Apps
Bonus: New Facebook Page Layout Tips

4. 1) Post regularly
From Carie Lewis, Humane Society of the US (@cariegrls)

5. What Will People Actually See?
 The following determine how likely the people
who Like your Page will see a post:
» Recency – Posts within the last few hours are
more likely to be Top News
» Relevancy – If the user Likes, comments on, or
Shares your Posts (or if they simply return to your
Page), your posts are more likely to be in their Top
News
» Resonance – If a post gets a large number of
comments, Likes, and Shares overall it is more
likely to be Top News

6. 2) Get PJ National Content from
Facebook/Blog
The PJ Library FB
Page to get updates in your
Newsfeed and your Page’s
Newsfeed.
www.fb.com/thepjlibrary

7. Use PJ Library FB Posts on YOUR Page

8. 3) Ask Questions

9. Ask for Likes and Shares

10. 4) Ask People to Respond!
nd
r espo s
you stion
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to my q ook?
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on Face

11. 5) Contests

13. 6) Make It Easy for People to Act
Donate.pjfor.me/<CommunityName
>

14. 7) Plan Your Content
Week Days Monday Tuesday Wednesday Thursday Friday Weekend
Month January
Focus: Promote new
Week of: sign-ups
Smith Family Status Tag Event FB Posts Theme: Personal
Legend: Jan. 1 Profile on JCC Pg this wk Stories
JCC Reading Video of FB Posts
eNewsletter Jan. 8 Event this wk Keywords:
Facebook - Send link to sign- FB Posts Events: Readings at
Wall Jan. 15 up for PJ this wk JCC
Facebook - FB Posts
Update Jan. 22 this wk
Facebook
Collab Month February
Focus: Love the PJ
Video Week of: Library!
What do you
Promote Feb. love about FB Posts Theme: Love of Books,
Blog Feb. 1 Readings PJ Library? this wk PJ
Status Tag JCC
Print Event on Reading Video of FB Posts
Newsletter Feb. 8 JCC Pg Event this wk Keywords:
FB Posts Events: Readings at
Twitter Feb. 15 this wk JCC
FB Posts
PR Feb. 22 this wk
Events Month March
Week of: Focus: Passover
FB Posts
Mar. 1 this wk Theme: Passover
FB Posts
Mar. 8 this wk Keywords:
FB Posts Events: Various

15. Schedule Content

16. 8) Connect FB Relationships to the Real
World

19. 9) Cross-Promote!

20. Status Tagging

21. 10) Install New PJ Library FB Apps on Your
Page

22. New Facebook App: About PJ Library

23. New Facebook App: PJ’s Monthly Selections

24. Bonus: New Facebook Page Layout

25. Cover Photo

26. Milestones

27. Pin Content to Top of Page

28. Highlight Content – Width of Screen

29. Go For It!