CobbSocialMedia.com August Presentation by Kristina McInerny

1. eMail Marketing
for the Masses
using MailChimp.com

2. But first...
Welcome!
We are here to educate and network.
Thanks to Su & Jason!
Thank you to our past speakers!
CobbSM.com - Sign Up!
CobbSocialMedia.com
: Special Announcements :
Keep it in Cobb (.com) 1st Wed : CobbSM (day)
1st Wed : Atlanta Bloggers
Social Engagements this Month (?) 1st Thurs : Freelance Forum
• standing vs one-time 2nd Mon : WP Learners
Special Announcements 2nd Wed : WP Developers Grp
SEO Class - Prof Heller 2nd Thurs : Atlanta Web Design
3rd Tues : #ChirpWdstck
Handouts 3rd Wed : WP Users

3. The Basics
Search on ‘MailChimp Tutorials’
Know your Terms
Autoresponder
Campaign
List (Form)
Template

4. Four Step Program
Create a List / Import Contacts
Building your Form
Designing/Sending Campaign
Tracking your Awesomeness

5. Stop Everything!
Are you legit?
Search on “Can Spam Compliance”
http://business.ftc.gov/documents/bus61-can-
spam-act-compliance-guide-business
http://mailchimp.com/legal/terms/

6. Build Your List
Ask Permission
Create List

7. Build Your Form
Just the Basics
Build, Design, Share it
or Campaign it...

8. Design / Send Campaign
Audience
Message
TEST!

9. Track Your Awesomeness
Analyze

10. Kris’ Notes
Review MC Contact Info
Address / Requirements
Form
Build it, Design it
Share it
Link - SuBerlandDesign.com
HTML Embed - Website or Facebook
http://Facebook.com/AdvProtective - see sign up tab