Local and Mobile Marketing presentation provided by Kevin Booth at http://kevinbooth.ca

1. THE LAST FRONTIER
LOCAL and MOBILE SEARCH
Take advantage with…
Kevin Booth
kb@kevinbooth.ca
519.333.7725
How to take advantage
of search engines for
your local business...
[Click the slide or use your arrow keys to advance]

2. Today’s business owners are faced
with an enormous problem
Why?
2. Search results are dominated by large
corporations and major chains
3. Lack of knowledge to develop a web campaign
4. Belief they can’t compete on an economical
basis
5. Inability to make transition from traditional
advertising medium

3. Before the Internet:
Staying connected meant advertising with:
• Phone Directories
• Newspaper
• TV
• Direct Mail
• Telemarketing
• Print Ads
• Word of Mouth

4. Times are rapidly changing
Traditional advertising mediums are
loosing their effectiveness
• Phone Directory • Where is yours?
• Newspapers • Declining Rapidly
• TV • DVR/TiVo
• Telemarketing • Do Not Call List
• Direct Mail • 1%-2% Yield
• Print Ads • Rising Costs
• E-Mail • Spam Software
4

5. The statistics are astonishing
• 1 Trillion — Number of web pages in the world1
• 50 — Percentage of small business without
a website
• 78 — Percentage of households with two or
more computers2
• 82 — Percentage of local searches that result
in offline action3
•0 — Without a web presence, you have 0%
chance in connecting with local consumers
performing online searches
1
Google July 25,2008
2
2007 Market Report by Jupiter 5
3
Study by Comscore Networks (Click Z August 2nd, 2007)

6. Having a website isn’t enough
• How do people find it?
• How do you drive traffic
to a website?
• Are you satisfied with your
current web presence?
Search optimization companies are far too expensive for
most local businesses!
6

7. Consumers are Talking about
and Reviewing YOU!

8. Local Search – A New Opportunity
• 71% of all American adults use the Internet.
• 91% of all Internet users use a search engine
to find information.
• Over 50% of all purchases are preceded by an Internet search
• 30 percent of all search queries contain a city, state or zip code.
• There are 2.6 billion local searches a month
• What does this have to do with you?
• You don’t need a website! (Although having one helps)

9. Why Mobile?
• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users
(almost 3x in market size.)
• Of these users, 51 Million use smart phones.
• There is a fundamental shift in how people are communicating.
• Text open up rates are 95%

10. Not to mention…
• 73% of new mobile phone buyers report that text messaging
is the most important feature on their phone
• The typical mobile phone user now sends more text messages
than mobile phone calls
• Gen Y and Z consider e-mail passe’.
• In fact, some universities have stopped distributing e-mail
accounts.
• You can buy traffic for .02 a click!

13. Geo-targeted campaign placement
on major search engines
13

14. Standing Out!

15. Provide access to potential
customers through Google and
Yahoo maps
15

16. Provide access to potential
customers through Review Sites

17. Services
• Set up local listings • Mobilize your business
• Make sure all elements • Set up Text Messaging
are there to get top • QR codes and digital
placement. coupons
• Set up and manage PPC • Website hosting and
campaigns. optimization
• Track and adjust • Install text messaging
marketing strategy for based Loyalty Programs
maximum effect • And MUCH more!

18. A Comment on the Economy
• When times are bad for the economy, it can be a great time to
start a business. In fact, 16 of the 30 companies that make up the
Dow industrial average were started during a recession or
depression. These include Procter & Gamble, Disney, Alcoa,
McDonald's, General Electric and Johnson & Johnson
• These economic times are an opportunity. Companies that make it
will end up with a larger market share than when they started.
• How does one take advantage of the opportunity? By being known
—how does one get known? Marketing and promotion
• “Without promotion something terrible happens... nothing”
---PT Barnum

19. Kevin Booth
kb@kevinbooth.ca
519.333.7725