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BBOR 2010 Social Media Presentation
- 1. Shake It Up With Social Media Pam Maher Principal KMK Media Group www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 2. LET’S TALK...SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 3. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 4. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 5. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 6. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 7. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls • Integration & Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 8. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls • Integration & Measurement • Trivia and Q & A www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 9. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 10. TRIVIA QUESTION Where is the world’s tallest apartment block? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 11. TRIVIA QUESTION Where is the world’s tallest apartment block? a. New York City b. Chicago c. Los Angeles d. Dallas www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 12. THE BAD NEWS... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 13. THE BAD NEWS... Local TV News Down 12% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 14. THE BAD NEWS... Local TV News Down 12% Advice from Family/Friends Up 3% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 15. THE BAD NEWS... Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 16. THE BAD NEWS... Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Social Networking Sites Up 9% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 17. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 18. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 19. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 20. TRIVIA QUESTION Who knows what these icons stand for? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 21. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 22. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 23. WHAT IS SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 24. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 25. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 26. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 27. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 28. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 29. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 30. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 31. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions • ADD VALUE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 32. USES OF SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 33. USES OF SOCIAL MEDIA Publish www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 34. USES OF SOCIAL MEDIA Publish Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 35. USES OF SOCIAL MEDIA Publish Network Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 36. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 37. TRIVIA QUESTION What do 84% of Homebuyers who use the Internet to search for a home have in common? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 38. WHY SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 39. WHY SOCIAL MEDIA? • 87% of all buyers searched on the Internet before buying a home www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 40. WHY SOCIAL MEDIA? • 87% of all buyers searched on the Internet before buying a home • 77%that searched online drove past a house they found and 63% walked through a home viewed on the Internet www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 41. WHY SOCIAL MEDIA? • 87% of all buyers searched on the Internet before buying a home • 77%that searched online drove past a house they found and 63% walked through a home viewed on the Internet • 80% of consumers who list their homes don’t list with the realtor they bought it from www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 42. WHO SHOULD USE SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 43. WHO SHOULD USE Agents that... SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 44. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 45. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do • Are willing to be honest and genuine www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 46. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do • Are willing to be honest and genuine • Areinterested in making connections with potential customers by adding value to the conversation www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 47. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do • Are willing to be honest and genuine • Areinterested in making connections with potential customers by adding value to the conversation • Want to learn and grow their knowledge base www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 48. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 49. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 50. STRATEGY, THEN TOOLS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 51. STRATEGY, THEN TOOLS Social media is only effective when you think of it as part of your overall marketing plan. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 52. QUESTION EVERYTHING www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 53. QUESTION EVERYTHING • What is your goal? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 54. QUESTION EVERYTHING • What is your goal? • Who are you targeting? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 55. QUESTION EVERYTHING • What is your goal? • Who are you targeting? • Why are you targeting them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 56. QUESTION EVERYTHING • What is your goal? • Who are you targeting? • Why are you targeting them? • How will you reach them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 57. QUESTION EVERYTHING • What is your goal? • Who are you targeting? • Why are you targeting them? • How will you reach them? • How do make them Advocates? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 58. FROM AWARENESS TO ADVOCACY www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 59. FROM AWARENESS TO ADVOCACY Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 60. FROM AWARENESS TO ADVOCACY Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 61. FROM AWARENESS TO ADVOCACY Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 62. FROM AWARENESS TO ADVOCACY Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 63. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 64. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 65. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 66. TRIVIA QUESTION How many users does Facebook have worldwide? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 67. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 68. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 b. 10,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 69. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 b. 10,000,000 c. 60,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 70. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 b. 10,000,000 c. 60,000 d. 350,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 71. 350,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 72. FACEBOOK MODEL www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 73. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 74. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... •Best-known and most widely used of the social media outlets www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 75. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... •Best-known and most widely used of the social media outlets •Offers businesses a variety of ways to interact with their audience www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 76. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... •Best-known and most widely used of the social media outlets •Offers businesses a variety of ways to interact with their audience •Most of the strategies and tactics that apply to Facebook apply to all social media www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 77. FACEBOOK BASICS
- 78. FACEBOOK BASICS
- 81. FACEBOOK PAGES
- 82. FACEBOOK PAGES
- 83. FACEBOOK PAGES
- 85. FACEBOOK PAGES Fans Favorite Pages
- 86. FACEBOOK APPS
- 87. FACEBOOK APPS
- 92. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 93. TRIVIA QUESTION What is the most common street name in the U.S.? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 94. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 95. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street b. Second Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 96. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street b. Second Street c. Main Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 97. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street b. Second Street c. Main Street d. State Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 98. WHY USE FACEBOOK? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 99. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 100. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 101. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 102. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it • Facebook Ads www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 103. FACEBOOK ADS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 104. FACEBOOK ADS • Location www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 105. FACEBOOK ADS • Location • Age www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 106. FACEBOOK ADS • Location • Age • Sex www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 107. FACEBOOK ADS • Location • Age • Sex • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 108. FACEBOOK ADS • Location • Keywords • Age • Sex • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 109. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 110. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Relationship Status • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 111. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Relationship Status • Education • And more! www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 112. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Relationship Status • Education • And more! www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 113. FACEBOOK TAKE-AWAYS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 114. FACEBOOK TAKE-AWAYS • Know your audience www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 115. FACEBOOK TAKE-AWAYS • Know your audience • Provide consistent, quality content www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 116. FACEBOOK TAKE-AWAYS • Know your audience • Provide consistent, quality content • Encourage discussion and engagement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 117. FACEBOOK TAKE-AWAYS • Know your audience • Provide consistent, quality content • Encourage discussion and engagement • Don’t take yourself too seriously www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 118. PITFALLS OF SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 119. PITFALLS OF SOCIAL MEDIA • Free speech www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 120. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 121. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 122. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail • Timesuck www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 123. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail • Timesuck • It’s quick...and honest www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 124. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail • Timesuck • It’s quick...and honest • What’s next? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 125. INTEGRATION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 126. INTEGRATION • Message www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 127. INTEGRATION • Message • Tools for integration www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 128. INTEGRATION • Message • Tools for integration • Consume your feeds www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 129. INTEGRATION • Message • Tools for integration • Consume your feeds • Promote your presence www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 130. IPHONE APPS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 131. IPHONE APPS NSBAR Stats Realtor.com www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 132. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 133. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 134. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 135. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 136. IPHONE APPS
- 138. IPHONE APPS
- 139. IPHONE APPS
- 140. IPHONE APPS
- 141. IPHONE APPS
- 142. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 143. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 144. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 145. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 146. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 147. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 148. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 149. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 150. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 151. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 152. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 153. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 154. MEASURING ENGAGEMENT www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 155. MEASURING ENGAGEMENT • Facebook Activity Reports www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 156. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 157. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 158. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 159. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets • ROI Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 160. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 161. TRIVIA QUESTION What social media tool started as a text messaging service used to communicate to small groups of users? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 162. OTHER USEFUL SITES www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 163. OTHER USEFUL SITES • Twitter www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 164. OTHER USEFUL SITES • Twitter • LinkedIn www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 165. OTHER USEFUL SITES • Twitter • LinkedIn • ActiveRain www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 166. OTHER USEFUL SITES • Twitter • LinkedIn • ActiveRain • REALTOR.com www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
- 167. Q&A •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/BBOR2010 •Marketing, Advertising, PR tips and more on our blog at http://blog.kmkmedia.com/ www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
Notes de l'éditeur
- If you have questions please interrupt me. Also, these slides will be available on our website after the presentation. Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in. Intro trivia - we will be having trivia questions throughout How many of you use social media for personal? business? Give beads to those using for business.
- If you have questions please interrupt me. Also, these slides will be available on our website after the presentation. Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in. Intro trivia - we will be having trivia questions throughout How many of you use social media for personal? business? Give beads to those using for business.
- If you have questions please interrupt me. Also, these slides will be available on our website after the presentation. Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in. Intro trivia - we will be having trivia questions throughout How many of you use social media for personal? business? Give beads to those using for business.
- If you have questions please interrupt me. Also, these slides will be available on our website after the presentation. Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in. Intro trivia - we will be having trivia questions throughout How many of you use social media for personal? business? Give beads to those using for business.
- If you have questions please interrupt me. Also, these slides will be available on our website after the presentation. Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in. Intro trivia - we will be having trivia questions throughout How many of you use social media for personal? business? Give beads to those using for business.
- If you have questions please interrupt me. Also, these slides will be available on our website after the presentation. Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in. Intro trivia - we will be having trivia questions throughout How many of you use social media for personal? business? Give beads to those using for business.
- Where is the world’s tallest apartment block? Answer - B - Chicago - the 100-story John Hancock Center in Chicago is 1,127 feet high.
- Where is the world’s tallest apartment block? Answer - B - Chicago - the 100-story John Hancock Center in Chicago is 1,127 feet high.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%. But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
- Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive. There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on. They can tune out advertising messages more than ever before.
- Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive. There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on. They can tune out advertising messages more than ever before.
- Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive. There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on. They can tune out advertising messages more than ever before.
- Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive. There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on. They can tune out advertising messages more than ever before.
- Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive. There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on. They can tune out advertising messages more than ever before.
- Who knows what these icons stand for? Answer - Facebook, Twitter, LinkedIn
- Who knows what these icons stand for? Answer - Facebook, Twitter, LinkedIn
- Who knows what these icons stand for? Answer - Facebook, Twitter, LinkedIn
- Who knows what these icons stand for? Answer - Facebook, Twitter, LinkedIn
- What this means, however, is that people are CHOOSING to interact with companies and brands online today as well. And that’s good for marketers. We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them. There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty. There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more! People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
- What this means, however, is that people are CHOOSING to interact with companies and brands online today as well. And that’s good for marketers. We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them. There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty. There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more! People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
- What this means, however, is that people are CHOOSING to interact with companies and brands online today as well. And that’s good for marketers. We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them. There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty. There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more! People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
- What this means, however, is that people are CHOOSING to interact with companies and brands online today as well. And that’s good for marketers. We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them. There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty. There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more! People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- So what is social media? One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account. Your goals on social media are very similar to the goals at a networking event: Engage people Start conversations Ask questions Help others Get advice And, above all, Add Value.
- There are three essential aspects of social media: 1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. 2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand. 3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time. Sounds pretty easy, right?
- There are three essential aspects of social media: 1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. 2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand. 3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time. Sounds pretty easy, right?
- There are three essential aspects of social media: 1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. 2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand. 3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time. Sounds pretty easy, right?
- What do 84% of Homebuyers who use the Internet to search for a home have in common? Answer - They use a real estate agent to purchase their home!
- According to the National Association of REALTORS - 87% of all buyers searched on the Internet before buying a home - 77% of those that searched online drove past a house they found - 63% walked through a home viewed on the Internet Only 47% of people searched newspaper ads and this number will continue to drop in the coming years. Another interesting fact is that 80% of consumers who list their homes don’t list with the realtor they bought it from originally. What does this mean? They didn’t stay in touch. Social media can help you get out in front of new customers and help you stay in touch with current ones. Studies show that the average consumers moved every 7 years and buys property worth at least 25% more than their current home. Staying in touch is key and now social media can be a wonderful tool to help you do just that.
- According to the National Association of REALTORS - 87% of all buyers searched on the Internet before buying a home - 77% of those that searched online drove past a house they found - 63% walked through a home viewed on the Internet Only 47% of people searched newspaper ads and this number will continue to drop in the coming years. Another interesting fact is that 80% of consumers who list their homes don’t list with the realtor they bought it from originally. What does this mean? They didn’t stay in touch. Social media can help you get out in front of new customers and help you stay in touch with current ones. Studies show that the average consumers moved every 7 years and buys property worth at least 25% more than their current home. Staying in touch is key and now social media can be a wonderful tool to help you do just that.
- According to the National Association of REALTORS - 87% of all buyers searched on the Internet before buying a home - 77% of those that searched online drove past a house they found - 63% walked through a home viewed on the Internet Only 47% of people searched newspaper ads and this number will continue to drop in the coming years. Another interesting fact is that 80% of consumers who list their homes don’t list with the realtor they bought it from originally. What does this mean? They didn’t stay in touch. Social media can help you get out in front of new customers and help you stay in touch with current ones. Studies show that the average consumers moved every 7 years and buys property worth at least 25% more than their current home. Staying in touch is key and now social media can be a wonderful tool to help you do just that.
- Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success. Who should use social media? Agents that... Are great at what they do Are willing to be honest and genuine Are interested in making connections with potential customers by adding value to the conversation Want to learn, and grow their knowledge base Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made. Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally. Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
- Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success. Who should use social media? Agents that... Are great at what they do Are willing to be honest and genuine Are interested in making connections with potential customers by adding value to the conversation Want to learn, and grow their knowledge base Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made. Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally. Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
- Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success. Who should use social media? Agents that... Are great at what they do Are willing to be honest and genuine Are interested in making connections with potential customers by adding value to the conversation Want to learn, and grow their knowledge base Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made. Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally. Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
- Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success. Who should use social media? Agents that... Are great at what they do Are willing to be honest and genuine Are interested in making connections with potential customers by adding value to the conversation Want to learn, and grow their knowledge base Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made. Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally. Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
- Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success. Who should use social media? Agents that... Are great at what they do Are willing to be honest and genuine Are interested in making connections with potential customers by adding value to the conversation Want to learn, and grow their knowledge base Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made. Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally. Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
- At this point, you’re probably 200 steps ahead of where you should be in your social media plan. You’re probably thinking about all the cool links you’re going to post or the information you’re going to post tonight on Facebook. And that’s great. But to really get VALUE out of your social media - meaning, a return on investment of your time and effort - you need to take a step back.
- If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions. So it is with social media and how it fits into your marketing strategy. Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
- If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions. So it is with social media and how it fits into your marketing strategy. Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
- If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions. So it is with social media and how it fits into your marketing strategy. Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
- If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions. So it is with social media and how it fits into your marketing strategy. Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
- Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc. Once you have figured out what your goals are ask yourself: Who are you targeting? Why are you targeting them? How will you reach them? How do you make them advocates of your brand?
- Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc. Once you have figured out what your goals are ask yourself: Who are you targeting? Why are you targeting them? How will you reach them? How do you make them advocates of your brand?
- Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc. Once you have figured out what your goals are ask yourself: Who are you targeting? Why are you targeting them? How will you reach them? How do you make them advocates of your brand?
- Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc. Once you have figured out what your goals are ask yourself: Who are you targeting? Why are you targeting them? How will you reach them? How do you make them advocates of your brand?
- Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc. Once you have figured out what your goals are ask yourself: Who are you targeting? Why are you targeting them? How will you reach them? How do you make them advocates of your brand?
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment. The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service. Some people have never heard of you, others are raving fans.. Here are the generally accepted levels within the Customer Life Cycle: Awareness - they’ve maybe heard of you, vaguely Interest - they’ve heard of you and maybe visited your website or looked at a few homes. Action - they’ve chosen you as their agent. Evaluation - They form opinions on whether or not your service met their needs. Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family. No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience. Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
- Does anyone know how many users Facebook has? Answer - Next slide
- Does anyone know how many users Facebook has? Answer - Next slide
- Does anyone know how many users Facebook has? Answer - Next slide
- Does anyone know how many users Facebook has? Answer - Next slide
- Does anyone know how many users Facebook has? Answer - Next slide
- As of January 2010, Facebook had 350 million active users, which would make it the 3rd most populous country in the world. That's up from 250 million users just seven months ago. Ahead of Russia, Indonesia and Brazil.
- For this presentation we will focus on Facebook for a few reasons Facebook is one of the best-known and most widely used of the social media outlets Facebook offers businesses a variety of ways to interact with their audience Most of strategies and tactics that apply to Facebook apply to all social media As we mentioned Facebook is one of the fastest growing among females
- For this presentation we will focus on Facebook for a few reasons Facebook is one of the best-known and most widely used of the social media outlets Facebook offers businesses a variety of ways to interact with their audience Most of strategies and tactics that apply to Facebook apply to all social media As we mentioned Facebook is one of the fastest growing among females
- For this presentation we will focus on Facebook for a few reasons Facebook is one of the best-known and most widely used of the social media outlets Facebook offers businesses a variety of ways to interact with their audience Most of strategies and tactics that apply to Facebook apply to all social media As we mentioned Facebook is one of the fastest growing among females
- For this presentation we will focus on Facebook for a few reasons Facebook is one of the best-known and most widely used of the social media outlets Facebook offers businesses a variety of ways to interact with their audience Most of strategies and tactics that apply to Facebook apply to all social media As we mentioned Facebook is one of the fastest growing among females
- If you are an individual you have a “profile” and if you are a business you have a “fan page” Which begs the question - “What should realtors have?” Essentially you are a business. If you are advertising or offering industry advice you want to have a fan page. As we stated early social media users don’t take well to the SELL SELL SELL approach so in order to effectively reach your target audience through social media you should stick with a fan page and purchase some Facebook ads. The major difference is that a profile is limited to the number of friends it can have, where a fan page is unlimited. Also, if you are promoting your business through a profile, Facebook may shut down your profile - if say you push out too many messages and they feel that you are spamming people or misrepresenting yourself. With a fan page people reach out to you and actively participate. This is not to say that you shouldn’t have a Facebook profile for your personal use :-) On this slide you can see KMK's fan page. The wall is where you and your fans can post content, comments, photos, etc. much like a profile wall page. The Info box is essential. Make sure you have all of your information filled out so customers can contact you.
- If you are an individual you have a “profile” and if you are a business you have a “fan page” Which begs the question - “What should realtors have?” Essentially you are a business. If you are advertising or offering industry advice you want to have a fan page. As we stated early social media users don’t take well to the SELL SELL SELL approach so in order to effectively reach your target audience through social media you should stick with a fan page and purchase some Facebook ads. The major difference is that a profile is limited to the number of friends it can have, where a fan page is unlimited. Also, if you are promoting your business through a profile, Facebook may shut down your profile - if say you push out too many messages and they feel that you are spamming people or misrepresenting yourself. With a fan page people reach out to you and actively participate. This is not to say that you shouldn’t have a Facebook profile for your personal use :-) On this slide you can see KMK's fan page. The wall is where you and your fans can post content, comments, photos, etc. much like a profile wall page. The Info box is essential. Make sure you have all of your information filled out so customers can contact you.
- If you are an individual you have a “profile” and if you are a business you have a “fan page” Which begs the question - “What should realtors have?” Essentially you are a business. If you are advertising or offering industry advice you want to have a fan page. As we stated early social media users don’t take well to the SELL SELL SELL approach so in order to effectively reach your target audience through social media you should stick with a fan page and purchase some Facebook ads. The major difference is that a profile is limited to the number of friends it can have, where a fan page is unlimited. Also, if you are promoting your business through a profile, Facebook may shut down your profile - if say you push out too many messages and they feel that you are spamming people or misrepresenting yourself. With a fan page people reach out to you and actively participate. This is not to say that you shouldn’t have a Facebook profile for your personal use :-) On this slide you can see KMK's fan page. The wall is where you and your fans can post content, comments, photos, etc. much like a profile wall page. The Info box is essential. Make sure you have all of your information filled out so customers can contact you.
- With a fan page users will be able to Become a Fan of your business. These show on the Wall. As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above. There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
- With a fan page users will be able to Become a Fan of your business. These show on the Wall. As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above. There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
- With a fan page users will be able to Become a Fan of your business. These show on the Wall. As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above. There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
- With a fan page users will be able to Become a Fan of your business. These show on the Wall. As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above. There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
- You can do a lot with your page through the many applications available on Facebook. Applications allow you to offer your customers more information or usability. Most applications can be added to your wall in a box or into your tabs at the top of your page or both. In this slide you will see the REALTOR Marketer Facebook application allows you to add a tab or box or both to your fan page called “See My Listings.” This app allows you to post information and pictures on your current listings. It's a good idea to search the Facebook applications every so often to make sure that you are utilizing all the technology available to you.
- Phoenix Real Estate Guy fan page He started out blogging and now uses Facebook to interact more with his audience - but still focuses on blogging
- Local Realtor Announces new designation, local information and industry news.
- What is the most common street name in the U.S.? Answer - Second street. First is not the most common because some name the first street Main Street.
- What is the most common street name in the U.S.? Answer - Second street. First is not the most common because some name the first street Main Street.
- What is the most common street name in the U.S.? Answer - Second street. First is not the most common because some name the first street Main Street.
- What is the most common street name in the U.S.? Answer - Second street. First is not the most common because some name the first street Main Street.
- What is the most common street name in the U.S.? Answer - Second street. First is not the most common because some name the first street Main Street.
- Facebook is useful for building your brand and making a personal connection with your customers new and old. It allows you to form groups, tag photos, post links and videos. It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did? There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities. Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
- Facebook is useful for building your brand and making a personal connection with your customers new and old. It allows you to form groups, tag photos, post links and videos. It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did? There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities. Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
- Facebook is useful for building your brand and making a personal connection with your customers new and old. It allows you to form groups, tag photos, post links and videos. It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did? There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities. Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
- Facebook is useful for building your brand and making a personal connection with your customers new and old. It allows you to form groups, tag photos, post links and videos. It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did? There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities. Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- Facebook Ads allow you to specifically target your audience by Location Age Sex Education Keywords Workplace Relationship Status And more! With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
- So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes: Know your audience Provide consistent, quality content Encourage discussion and engagement Don’t take yourself too seriously.
- So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes: Know your audience Provide consistent, quality content Encourage discussion and engagement Don’t take yourself too seriously.
- So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes: Know your audience Provide consistent, quality content Encourage discussion and engagement Don’t take yourself too seriously.
- So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes: Know your audience Provide consistent, quality content Encourage discussion and engagement Don’t take yourself too seriously.
- The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media. Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them. Admit mistakes and move on. Be free to fail. It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one. It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them. We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
- The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media. Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them. Admit mistakes and move on. Be free to fail. It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one. It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them. We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
- The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media. Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them. Admit mistakes and move on. Be free to fail. It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one. It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them. We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
- The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media. Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them. Admit mistakes and move on. Be free to fail. It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one. It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them. We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
- The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media. Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them. Admit mistakes and move on. Be free to fail. It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one. It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them. We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
- The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media. Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them. Admit mistakes and move on. Be free to fail. It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one. It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them. We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
- Social media, if it’s to be effective, should be incorporated into your traditional marketing mix. Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful. Tools exist to update multiple social media channels at the same time. Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels. Include your presence in any other traditional advertising - like your print ads or on your organization's website. For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
- Social media, if it’s to be effective, should be incorporated into your traditional marketing mix. Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful. Tools exist to update multiple social media channels at the same time. Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels. Include your presence in any other traditional advertising - like your print ads or on your organization's website. For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
- Social media, if it’s to be effective, should be incorporated into your traditional marketing mix. Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful. Tools exist to update multiple social media channels at the same time. Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels. Include your presence in any other traditional advertising - like your print ads or on your organization's website. For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
- Social media, if it’s to be effective, should be incorporated into your traditional marketing mix. Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful. Tools exist to update multiple social media channels at the same time. Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels. Include your presence in any other traditional advertising - like your print ads or on your organization's website. For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
- There are several new iPhone apps one for realtors and for customers. Even if you don’t have an iPhone it is good to be aware of what’s out there - your customers and your competition may be using them. It also good to keep it on your radar as they may be coming out with apps for other phones soon. The two apps you see here are the North Shore - Barrington Association of REALTORS or NSBAR app and the REALTOR.com app. How many of you have an iPhone? How many of you have realty-related apps on your phone? Give beads if they have realty-related apps
- The NSBAR only covers the Barrington area - but there are several out there like this that cover different areas. It is important to realize the tools that could be available - watch for them or inquire with your area REALTORS Association to see if they are pursuing this technology. NSBAR stats offers members market data, current loan information, local education information, and much more right at your fingertips. Imagine being able to answer a clients information in seconds.
- The NSBAR only covers the Barrington area - but there are several out there like this that cover different areas. It is important to realize the tools that could be available - watch for them or inquire with your area REALTORS Association to see if they are pursuing this technology. NSBAR stats offers members market data, current loan information, local education information, and much more right at your fingertips. Imagine being able to answer a clients information in seconds.
- The NSBAR only covers the Barrington area - but there are several out there like this that cover different areas. It is important to realize the tools that could be available - watch for them or inquire with your area REALTORS Association to see if they are pursuing this technology. NSBAR stats offers members market data, current loan information, local education information, and much more right at your fingertips. Imagine being able to answer a clients information in seconds.
- You can find the Realtor.com app at Realtor.com/iPhone and download the app
- You can also download it through your App Store Open the app store then go to Search and type Realtor.com when it comes up open it and install.
- You can also download it through your App Store Open the app store then go to Search and type Realtor.com when it comes up open it and install.
- You can also download it through your App Store Open the app store then go to Search and type Realtor.com when it comes up open it and install.
- This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code. Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
- This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code. Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
- This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code. Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
- This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code. Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
- The results of the search display and the user can then view photos and information about the houses within their search parameters. They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts. This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
- The results of the search display and the user can then view photos and information about the houses within their search parameters. They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts. This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
- The results of the search display and the user can then view photos and information about the houses within their search parameters. They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts. This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
- The results of the search display and the user can then view photos and information about the houses within their search parameters. They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts. This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
- The results of the search display and the user can then view photos and information about the houses within their search parameters. They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts. This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
- The results of the search display and the user can then view photos and information about the houses within their search parameters. They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts. This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
- There are a number of ways you can measure your social media presence: Facebook reports YouTube views No. of friends or followers No of posts on your wall or in your forum and the number of re-tweets you receive No. contacts from Realtor.com or other sites Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement. Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising. One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
- There are a number of ways you can measure your social media presence: Facebook reports YouTube views No. of friends or followers No of posts on your wall or in your forum and the number of re-tweets you receive No. contacts from Realtor.com or other sites Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement. Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising. One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
- There are a number of ways you can measure your social media presence: Facebook reports YouTube views No. of friends or followers No of posts on your wall or in your forum and the number of re-tweets you receive No. contacts from Realtor.com or other sites Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement. Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising. One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
- There are a number of ways you can measure your social media presence: Facebook reports YouTube views No. of friends or followers No of posts on your wall or in your forum and the number of re-tweets you receive No. contacts from Realtor.com or other sites Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement. Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising. One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
- There are a number of ways you can measure your social media presence: Facebook reports YouTube views No. of friends or followers No of posts on your wall or in your forum and the number of re-tweets you receive No. contacts from Realtor.com or other sites Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement. Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising. One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
- What social media tool started as a text messaging service used to communicate to small groups of users? Answer - Twitter - that’s why you only have 140 characters
- Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.) LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions. Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site. REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month! Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
- Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.) LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions. Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site. REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month! Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
- Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.) LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions. Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site. REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month! Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
- Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.) LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions. Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site. REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month! Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
- Does anyone have any questions or experiences that they would like to share? (Give beads if they share) As always please feel free to e-mail or call us with your questions. Stay tuned to KMK’s blog for more information on advertising, marketing, PR, social media and much more!