Rockford East Rotary E-Marketing Presentation

1. Opt In to E-Marketing
Pam Maher
CEO
KMK Media Group
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

2. WHY E-MARKETING?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

3. WHO SHOULD USE IT?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

4. HOW CAN YOU MAKE
E-MARKETING WORK FOR YOU?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

5. HOW CAN YOU MAKE
E-MARKETING WORK FOR YOU?
Search Engine Optimization
Pay-Per-Click Advertising
Mobile Websites
Social Media
Daily Coupon Websites
E-Mail Blasts & Newsletters
Blogs
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

6. SEARCH ENGINE OPTIMIZATION
HELPS USERS FIND YOUR SITE...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

7. SEARCH ENGINE OPTIMIZATION
HELPS USERS FIND YOUR SITE...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

8. SEARCH ENGINE OPTIMIZATION
HELPS USERS FIND YOUR SITE...
Your website should integrate
the keywords users will use to
search for your product or
service.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

9. SEARCH ENGINE OPTIMIZATION
HELPS USERS FIND YOUR SITE...
Your website should integrate
the keywords users will use to
search for your product or
service.
Your site should also be easy to
navigate for users and crawlers.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

10. SEARCH ENGINE OPTIMIZATION
HELPS USERS FIND YOUR SITE...
Your website should integrate
the keywords users will use to
search for your product or
service.
Your site should also be easy to
navigate for users and crawlers.
If your page is rich in useful
content, other sites may choose
to link to it.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

11. IN DECEMBER, GOOGLE HAD 85.35%
OF THE SEARCH ENGINE MARKET...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

12. IN DECEMBER, GOOGLE HAD 85.35%
OF THE SEARCH ENGINE MARKET...
Add your business to
Google’s Local Business Center
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

13. IN DECEMBER, GOOGLE HAD 85.35%
OF THE SEARCH ENGINE MARKET...
Add your business to
Google’s Local Business Center
Utilize Google Analytics
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

14. TO GET YOUR SITE AT THE VERY TOP OF THE
SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

15. TO GET YOUR SITE AT THE VERY TOP OF THE
SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

16. TO GET YOUR SITE AT THE VERY TOP OF THE
SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
The advertiser (You) pays
for certain keywords.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

17. TO GET YOUR SITE AT THE VERY TOP OF THE
SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
The advertiser (You) pays
for certain keywords.
When a user searches that
word, your business appears,
either on the side or on top
of the results page.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

18. TO GET YOUR SITE AT THE VERY TOP OF THE
SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
The advertiser (You) pays
for certain keywords.
When a user searches that
word, your business appears,
either on the side or on top
of the results page.
You pay only when
someone clicks your ad--not
when it shows up on a results
page.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

19. IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

20. IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

21. IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
It is projected that through
the rest of 2010, 65% of
mobile phones purchased
will be “smartphones.”
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

22. IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
It is projected that through
the rest of 2010, 65% of
mobile phones purchased
will be “smartphones.”
A mobile website is
formatted for use on such
smartphones.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

23. IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
It is projected that through
the rest of 2010, 65% of
mobile phones purchased
will be “smartphones.”
A mobile website is
formatted for use on such
smartphones.
Users can then access
your information wherever
they are.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

24. SOCIAL MEDIA SITES ALLOW YOUR
CUSTOMERS TO INTERACT WITH YOU
AND YOUR BRAND...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

25. SOCIAL MEDIA SITES ALLOW YOUR
CUSTOMERS TO INTERACT WITH YOU
AND YOUR BRAND...
Facebook Twitter
YouTube Foursquare
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

26. SOCIAL MEDIA SITES ALLOW YOUR
CUSTOMERS TO INTERACT WITH YOU
AND YOUR BRAND...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

27. FACEBOOK
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

28. FACEBOOK
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

29. FACEBOOK
Facebook is probably the best-
known of the social media outlets,
with 500 million active users.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

30. FACEBOOK
Facebook is probably the best-
known of the social media outlets,
with 500 million active users.
Businesses have “pages,” which are
slightly different from personal
profiles.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

31. FACEBOOK
Facebook is probably the best-
known of the social media outlets,
with 500 million active users.
Businesses have “pages,” which are
slightly different from personal
profiles.
Rather than friends, pages have
“fans” who “like” the page.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

32. FACEBOOK
Facebook is probably the best-
known of the social media outlets,
with 500 million active users.
Businesses have “pages,” which are
slightly different from personal
profiles.
Rather than friends, pages have
“fans” who “like” the page.
Your fans can spread the word by
suggesting your page to their friends.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

33. ADVERTISING ON FACEBOOK
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

34. ADVERTISING ON FACEBOOK
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

35. ADVERTISING ON FACEBOOK
You can also advertise
directly on facebook.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

36. ADVERTISING ON FACEBOOK
You can also advertise
directly on facebook.
If you have an upcoming
event, you can advertise that.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

37. ADVERTISING ON FACEBOOK
You can also advertise
directly on facebook.
If you have an upcoming
event, you can advertise that.
If you have a page, you can
direct users there.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

38. ADVERTISING ON FACEBOOK
You can also advertise
directly on facebook.
If you have an upcoming
event, you can advertise that.
If you have a page, you can
direct users there.
You can also advertise a
separate website.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

39. TWITTER
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

40. TWITTER
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

41. TWITTER
Twitter allows you and your
business to say anything in 140
characters or less.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

42. TWITTER
Twitter allows you and your
business to say anything in 140
characters or less.
If you are following someone,
their updates are shown in your
“feed.”
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

43. TWITTER
Twitter allows you and your
business to say anything in 140
characters or less.
If you are following someone,
their updates are shown in your
“feed.”
Your updates are also shown
in your followers’ feeds.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

44. TWITTER
Twitter allows you and your
business to say anything in 140
characters or less.
If you are following someone,
their updates are shown in your
“feed.”
Your updates are also shown
in your followers’ feeds.
Your page is customizable with
your logo or even a coupon.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

45. YOUTUBE
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

46. YOUTUBE
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

47. YOUTUBE
YouTube receives 2
billion views everyday.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

48. YOUTUBE
YouTube receives 2
billion views everyday.
It allows businesses to
advertise alongside
relevant content.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

49. YOUTUBE
YouTube receives 2
billion views everyday.
It allows businesses to
advertise alongside
relevant content.
You can create a “brand
channel” on YouTube,
which people can then
subscribe to.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

50. FOURSQUARE
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

51. FOURSQUARE
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

52. FOURSQUARE
Users “check-in” to various
places they visit through their
phone.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

53. FOURSQUARE
Users “check-in” to various
places they visit through their
phone.
They can leave “tips” about
the location for other users.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

54. FOURSQUARE
Users “check-in” to various
places they visit through their
phone.
They can leave “tips” about
the location for other users.
Certain businesses will offer
rewards to frequent visitors.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

55. FOURSQUARE
Users “check-in” to various
places they visit through their
phone.
They can leave “tips” about
the location for other users.
Certain businesses will offer
rewards to frequent visitors.
Analytics allow owners to
see real time stats about
visitors and check-ins.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

56. A GREAT WAY TO ATTRACT A LARGE
AMOUNT OF NEW CUSTOMERS IS
GROUPON.COM...

57. A GREAT WAY TO ATTRACT A LARGE
AMOUNT OF NEW CUSTOMERS IS
GROUPON.COM...

58. A GREAT WAY TO ATTRACT A LARGE
AMOUNT OF NEW CUSTOMERS IS
GROUPON.COM...
Groupon offers a daily discount
on a wide range of products and
services in certain cities.

59. A GREAT WAY TO ATTRACT A LARGE
AMOUNT OF NEW CUSTOMERS IS
GROUPON.COM...
Groupon offers a daily discount
on a wide range of products and
services in certain cities.
Your business works with a
Groupon representative to come
up with a deal.

60. A GREAT WAY TO ATTRACT A LARGE
AMOUNT OF NEW CUSTOMERS IS
GROUPON.COM...
Groupon offers a daily discount
on a wide range of products and
services in certain cities.
Your business works with a
Groupon representative to come
up with a deal.
Groupon picks a day for your
deal to go on and members
receive an e-mail.

61. A GREAT WAY TO ATTRACT A LARGE
AMOUNT OF NEW CUSTOMERS IS
GROUPON.COM...
Groupon offers a daily discount
on a wide range of products and
services in certain cities.
Your business works with a
Groupon representative to come
up with a deal.
Groupon picks a day for your
deal to go on and members
receive an e-mail.
Groupon takes a portion of
deals sold.

62. A GREAT WAY TO ATTRACT A LARGE
AMOUNT OF NEW CUSTOMERS IS
GROUPON.COM...
Groupon offers a daily discount
on a wide range of products and
services in certain cities.
Your business works with a
Groupon representative to come
up with a deal.
Groupon picks a day for your
deal to go on and members
receive an e-mail.
Groupon takes a portion of
deals sold.
Groupon is not in Rockford
yet. Express your interest at
Groupon.com!

63. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
E-MAIL BLASTS AND NEWSLETTERS...

64. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
E-MAIL BLASTS AND NEWSLETTERS...

65. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
E-MAIL BLASTS AND NEWSLETTERS...
You have two options when it
comes to gathering e-mail
addresses for your list:

66. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
E-MAIL BLASTS AND NEWSLETTERS...
You have two options when it
comes to gathering e-mail
addresses for your list:
1. Purchase an e-mail list

67. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
E-MAIL BLASTS AND NEWSLETTERS...
You have two options when it
comes to gathering e-mail
addresses for your list:
1. Purchase an e-mail list
2. Provide a way for people to add
themselves. Events? Website? Facebook?

68. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
E-MAIL BLASTS AND NEWSLETTERS...
You have two options when it
comes to gathering e-mail
addresses for your list:
1. Purchase an e-mail list
2. Provide a way for people to add
themselves. Events? Website? Facebook?
E-mails allow you to update
customers about your business
and alert them to any upcoming
events or opportunities.

69. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
E-MAIL BLASTS AND NEWSLETTERS...
You have two options when it
comes to gathering e-mail
addresses for your list:
1. Purchase an e-mail list
2. Provide a way for people to add
themselves. Events? Website? Facebook?
E-mails allow you to update
customers about your business
and alert them to any upcoming
events or opportunities.
Some businesses include
coupons which customers can
print out and bring into the store.

70. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
MORE TO OFFER, LOOK IN TO STARTING A BLOG...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

71. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
MORE TO OFFER, LOOK IN TO STARTING A BLOG...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

72. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
MORE TO OFFER, LOOK IN TO STARTING A BLOG...
Blogs allow you to post content
relevant to your business, but not
always directly related.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

73. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
MORE TO OFFER, LOOK IN TO STARTING A BLOG...
Blogs allow you to post content
relevant to your business, but not
always directly related.
Blogs are also helpful when your
business has an ongoing issue
(good or bad) and you want to
keep the public informed.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

74. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
MORE TO OFFER, LOOK IN TO STARTING A BLOG...
Blogs allow you to post content
relevant to your business, but not
always directly related.
Blogs are also helpful when your
business has an ongoing issue
(good or bad) and you want to
keep the public informed.
Just as with Facebook and
Twitter, blogs should be updated
regularly.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

75. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
MORE TO OFFER, LOOK IN TO STARTING A BLOG...
Blogs allow you to post content
relevant to your business, but not
always directly related.
Blogs are also helpful when your
business has an ongoing issue
(good or bad) and you want to
keep the public informed.
Just as with Facebook and
Twitter, blogs should be updated
regularly.
Your blog should also have a
personality.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

76. WHERE DO I START?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

77. WHERE DO I START?
1. Website Keywords
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

78. WHERE DO I START?
1. Website Keywords
2. E-Mail Blasts
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

79. WHERE DO I START?
1. Website Keywords
2. E-Mail Blasts
3. Facebook
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

80. Q&A
•Email: pam@kmkmedia.com
•Call: KMK Media Group at 815-399-2805
•View this presentation: www.kmkmedia.com/RER2010
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia