How to create infographics

1. Digital marketing
by PhDr. Ladislava Knihová

2. Willkommen
Bienvenue
Welcome
welkom
yôkoso
Benvenuto
Bienvenida
tervetuloa

3. Content marketing and Infographics
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4. John Amos Comenius

5. ORBIS PICTUS
John Amos Comenius

6. ORBIS PICTUS
John Amos Comenius

7. John Amos Comenius

8. John Amos Comenius

9. Content marketing and Infographics
Information
Graphic
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11. Content marketing and Infographics
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12. Content marketing and Infographics
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17. Content marketing and Infographics
Editorial Infographics
idea >
story >
research >
content >
design

18. Content marketing and Infographics
Editorial Infographics
What makes
an idea good ??
idea
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19. Content marketing and Infographics
IDEA: What makes an idea good ??
Editorial Infographics
1
Is it relevant to your target audience?
2
How does it help to achieve your communication
objective?
3
Is it meaninful?
idea
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20. Content marketing and Infographics
IDEA: What makes an idea good ??
Editorial Infographics
4
Will other people find it interesting?
5
Is it authentic?
6
Is it valuable?
idea
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21. Content marketing and Infographics
RESEARCH: Data and source quality
Editorial Infographics
 accuracy of information
 persuasive and consistent design
 proper contextualization of the information
research
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22. Content marketing and Infographics
RESEARCH: Data and source quality
Editorial Infographics
Would the New York Times be
satisfied with the methodology
employed by you?
Would the New York Times be
satisfied with the quality of the
research content?
research
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23. Content marketing and Infographics
RESEARCH: Infographics
Editorial Rules for research
1
Make sure the source(s) tells/tell a story.
2
Make sure your sources are reliable.
3
Make sure your sources are relevant.
4
Limit your sources for consistency.
research
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24. Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
 address copywriting with integrity
 move the story ahead
 explain the information's significance
content
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25. Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
1
Quantitative/data-driven infographics
2
Qualitative/entertaining infographics
3
Briefing
4
Design
content
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26. Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
1
Layout + Hierarchy
2
Illustration + Design aesthetic
3
Branding opportunities
4
Data visualization best practices
content
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27. Content marketing and Infographics
CONTENTEditorial Infographics your story
DISTRIBUTION: Sharing
 posting on your site
 distributing your content
 patience pays dividends
story
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28. Content marketing and Infographics
INFORMATION DESIGN: Best practices
Editorial Infographics
 illustration
 data
 visualization
design
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29. Content marketing and Infographics
THE FUTURE Infographics
Editorial OF INFOGRAPHICS
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30. Content marketing and Infographics
Content
marketing
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31. Content marketing and Infographics
Content
marketing
Goals:
 entice readers
 getting the message across quickly
 memorable content & shareability
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32. Content marketing and Infographics
The beauty of data visualization
Editorial Infographics
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33. Content marketing and Infographics
PRACTICE
Editorial Infographics
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34. Content marketing and Infographics
PRACTICE
Editorial Infographics
1
Create your own INFOGRAPHICS.
2
Sign it at the back, bring it next time and take part in an
INFOGRAPHICS EXHIBITION.
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35. Content marketing and Infographics
Literature
Editorial Infographics
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36. Do you have
any questions?
info@educationonline.cz

37. Digital marketing
by PhDr. Ladislava Knihová