Product Planning Final 2

Product Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Mix ,[object Object],[object Object],[object Object],[object Object]

Retailer’s Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Category/Line/Item Product Category Product Line Product Item

Product Width/Product Depth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Width/Product Depth, Cont’d. ,[object Object],[object Object]

Product Mix Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing New Products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ It’s so new we don’t know what it does, but nobody else has it so we’re selling it.”

6 Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6 Steps Cont’d. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6 Steps Cont’d. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing Existing Products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Methods of Developing Product Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deleting a Product/Product Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Planning Final 2

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Product Planning Final 2