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Slides from the Branding Success webinar presented by the Australian Businesswomen's Network as part of the Know-How Now! series.

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Stuck in No-Brand Land? Creating a stand-out brand can be easy when you use these hot tips to set yourself apart from your competition. The Branding Success webinar will help put you in the spotlight. sponsored by: Business Success Webinar Series. Know-How Now
Amy Lyden Ambassador, Australian Businesswomen’s Network Stuck in No-Brand Land?
Fiona De Zotti Australian Businesswomen’s Network Stuck in No-Brand Land?
Cheryl Hayman Hayman Strategy Stuck in No-Brand Land?
[object Object],The Roots of the Challenge Stuck in No-Brand Land? ,[object Object],[object Object],[object Object],[object Object]
The Roots of the Challenge Stuck in No-Brand Land? ,[object Object],[object Object],[object Object],[object Object],Do you consider every business action you take for its impact and relevance on your brand?
The Brand Building Summit Stuck in No-Brand Land? Commit Devise Preferred Strategic Trend Options Evaluate Options to Address Trends Includes differentiation and brand attributes Examine all Relevant Trends, Dynamics, Attributes Choose your Marketplace
Importance of Customer Insights Stuck in No-Brand Land? Remember, brands are not built by Marketers… Brands are built in the consumers mind.
[object Object],[object Object],[object Object],[object Object],[object Object],The Brand Philosophy Stuck in No-Brand Land?
Stuck in No-Brand Land? Key Dynamics in your Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stuck in No-Brand Land? Consider your Consumer: what insights do you have? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stuck in No-Brand Land? Audience Opportunities for Your Brand ,[object Object],[object Object],[object Object]
The Ultimate Business Goal Stuck in No-Brand Land? Build Strong, Successful, Lasting Brands ,[object Object],[object Object]
Effective Strategies for Brand Differentiation Stuck in No-Brand Land? The Belief: Differentiation is about the life and death of a brand. Defining the “why me” for a brand is critical. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Differentiation - Tips Stuck in No-Brand Land? Helpful thought-prompts: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Positioning Stuck in No-Brand Land? The ultimate goal is to turn a differentiating idea into a full-scale programme of communication. Brand positioning is the roadmap which fully develops and enhances the differentiating idea.
Stuck in No-Brand Land? Brand Positioning Development
Brand Identity Elements Stuck in No-Brand Land? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Leanne Griffiths Stuck in No-Brand Land? Griffin Theatre Company
Case Study Stuck in No-Brand Land? Virgin Blue Airline Evolving the brand from ‘low cost’ to a ‘new world carrier’
Stuck in No-Brand Land? When you think of Virgin Blue Airlines what is the first things that come to mind? Eg; Holidays? Richard Branson? Case Study
Stuck in No-Brand Land? Case Study ,[object Object],[object Object],[object Object],[object Object]
Stuck in No-Brand Land? How Virgin Evolve the Brand ,[object Object],[object Object],[object Object]
Stuck in No-Brand Land? What worked ,[object Object],[object Object],[object Object],[object Object]
Stuck in No-Brand Land? What worked ,[object Object],[object Object]
Stuck in No-Brand Land? What Didn’t work so well… ,[object Object],[object Object]
Stuck in No-Brand Land? Key Point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know-How Now Business Success Webinar Series. Raising Capital and Finding Investors for Your Business Is your business investor-ready? Discover strategies for finding business angels and investors and pitfalls to avoid when raising capital. sponsored by: National - 3 September 2008
Belonging has Benefits Pay-as-you-go membership is just $20 a month
MentorNet Grow Your Business with the Help of a Mentor. Imagine the success your business could achieve with the help of a Mentor. Hurry! The next MentorNet program starts on 23 September .
[object Object],[object Object],[object Object],[object Object],What’s Next? Know-How Now! the Online Community Thank you! Stuck in No-Brand Land?

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