This is the slide deck I used at the UnicoPraxis Conference in Nottingham June 2010. It's a modified and extended version of the one presented at AURIL conf (which you can see here with comments http://www.slideshare.net/jisc_bce/knowledge-transfer-20) Both seemed to have gone down very well. If you like it or want to challenge any of the propositions, please comment or tweet me @brianamc

1. ‘Knowledge Transfer 2.0’
Web 2.0 meets KT

2. ‘Knowledge Transfer 2.0’
Web 2.0 meets KT

4. For 3 powerful
reasons:

5. KT is a Contact Sport

6. Social Capital
Improves
Performance
“People & groups who do well are
somehow better connected”
“Brokers do better”
Prof. Ron Burt University of Chicago

7. Openness Drives
Innovation

8. Openness Drives
Innovation
“most of the smart people
don’t work for you”

9. Openness Drives
Innovation
“most of the smart people
don’t work for you”
Using the ‘Innovation
Division of Labour’

10. Openness Drives
Innovation
“most of the smart people
don’t work for you”
Using the ‘Innovation
Division of Labour’

11. The real Social Media opportunity?
We can re-engineer
the KT business model

12. What if we could..?

13. What if we could..?
...build a virtual organisation

14. What if we could..?
...build a virtual organisation
...pay for it by a combination of external &
semi-voluntary resource

15. What if we could..?
...build a virtual organisation
...pay for it by a combination of external &
semi-voluntary resource
...reduce transaction costs via combination
of social media & automation

16. The DNA...

17. Proposition 1
You can’t do it all alone...

18. Proposition 1
You can’t do it all alone...
KT used to be about
assembling and employing
the most able team

19. Proposition 1
You can’t do it all alone...
KT used to be about KT 2.0 is all about
assembling and employing assembling & connecting
the most able team the right network

20. Proposition 1
You can’t do it all alone...

21. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…

22. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
Can’t employ all
the smart people...

23. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
Can’t employ all
the smart people...
Don’t want to
employ them...

24. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about
assembling & connecting Can’t employ all
the right network the smart people...
Don’t want to
employ them...
Can give ‘skin’ to
non-emloyees...

25. Proposition 1
You can’t do it all alone...

26. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…

27. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about
assembling & connecting
the right network

28. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about Need to find/PQ
assembling & connecting
experts
the right network

29. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about Need to find/PQ
assembling & connecting
experts
the right network

30. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about Need to find/PQ
assembling & connecting
experts
the right network
T organise
o
experts...

31. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about Need to find/PQ
assembling & connecting
experts
the right network
T organise
o
experts...
Reduce
transaction costs

32. Proposition 1
You can’t do it all alone...
KT 2.0 is about
assembling the right
network…
KT 2.0 is all about Need to find/PQ
assembling & connecting
experts
the right network
T organise
o
experts...
Reduce
transaction costs

33. Proposition 2
We need more Market Pull...

34. Proposition 2
We need more Market Pull...
KT used to be
primarily about
technology-push...

35. Proposition 2
We need more Market Pull...
KT 2.0 is about
maximising
market pull...
KT used to be
primarily about
technology-push...

36. Network of Networks

37. Network of Networks

38. Network of Networks

39. Network of Networks

40. Network of Networks

41. Network of Networks

42. Network of Networks

43. Network of Networks
...effect amplified via own Networks

44. Proposition 3
Learning to fail...

45. Proposition 3
Learning to fail...
KT used to be about
focusing as much
possible resource at
every project...

46. Proposition 3
Learning to fail...
KT used to be about
focusing as much
possible resource at
every project...
KT 2.0 is about
learning to fail early
and cheaply...

47. Proposition 3
Learning to fail...
Text-book Stage-gate process...
...won’t work

48. Proposition 3
Learning to fail...
Go, Kill, Hold or RECYCLE ?

49. Proposition 3
Learning to fail...
Go, Kill, Hold or RECYCLE ?
What if you can outsource:

50. Proposition 3
Learning to fail...
Go, Kill, Hold or RECYCLE ?
What if you can outsource:
the selection of projects

51. Proposition 3
Learning to fail...
Go, Kill, Hold or RECYCLE ?
What if you can outsource:
the selection of projects
the business development

52. Proposition 3
Learning to fail...
Go, Kill, Hold or RECYCLE ?
What if you can outsource:
the selection of projects
the business development
the PoC funding...

53. Proposition 3
Learning to fail...
Go, Kill, Hold or RECYCLE ?
What if you can outsource:
the selection of projects
the business development
the PoC funding...
Why apply onerous stage-gate?

54. Proposition 3
Learning to fail...
Project selection through the:
Wisdom of the Crowd
Improves decision making, removes a
constraint, increases transparency...

55. Proposition 3
Learning to fail...

56. Proposition 3
Learning to fail...
focus on the entry
point - and the
wisdom of the
selection

57. Proposition 3
Learning to fail...
focus on the entry
point - and the
wisdom of the
selection
focus on the quality
of the external
consultant

58. Proposition 3
Learning to fail...
focus on the entry
point - and the
wisdom of the
selection
focus on the quality
of the external
consultant
Set the ground
rules

59. Proposition 4
Knowledge Transfer does not
stand still...

60. Proposition 4
Knowledge Transfer does not
stand still...
KT was primarily about
legal, technical/regulatory &
commercial matters

61. Proposition 4
Knowledge Transfer does not
stand still... KT 2.0 understands there are
new innovation drivers
emerging that need adding to the mix.
KT was primarily about
legal, technical/regulatory &
commercial matters

62. Proposition 4
Knowledge Transfer does not
stand still... KT 2.0 understands there are
new innovation drivers
emerging that need adding to the mix.
KT was primarily about
legal, technical/regulatory &
commercial matters

63. Proposition 4
Knowledge Transfer does not
stand still...

64. Proposition 4
Knowledge Transfer does not
stand still...
Business Modelling
Virtual collaboration &
project management
Design expertise

65. Proposition 4
Knowledge Transfer does not
stand still...
Business Modelling
Virtual collaboration &
project management
Design expertise

66. Proposition 4
Knowledge Transfer does not
stand still...
Business Modelling
Virtual collaboration &
project management
Design expertise
again begs the question
why employ..?

67. Proposition 4
Knowledge Transfer does not
stand still...
professionals v amateurs?

69. Proposition 5
The days of Leonardo da Vinci are
gone...

70. Proposition 5
The days of Leonardo da Vinci are
gone...
KT was about individual
research excellence
- groups or individuals

71. Proposition 5
The days of Leonardo da Vinci are
gone...
KT 2.0 understands
that innovation is a
social process
KT was about individual
research excellence
- groups or individuals

72. Proposition 5
The days of Leonardo da Vinci are
gone...
KT 2.0 understands
that innovation is a
social process
KT was about individual
research excellence
- groups or individuals

75. Proposition 6
We can’t wait for the lightning strike
KT was solely focused on the
large VC deal and avoidance of
the ‘low-value’ deal

76. Proposition 6
We can’t wait for the lightning strike
KT was solely focused on the
large VC deal and avoidance of
the ‘low-value’ deal

77. Proposition 6
We can’t wait for the lightning strike
KT2.0 understands that
alternative funding/exit
strategies will become an
important part of the mix
KT was solely focused on the
large VC deal and avoidance of
the ‘low-value’ deal

79. “the future isn’t big
anymore, the future
is small”

80. “the future isn’t big
anymore, the future
is small”
we might revisit
the dismissive
notion of the
‘walking dead’
spinout.

81. • The newofculture is open, fast-paced, and
“encouraging first-time entrepreneurs. It’s about blogging
and tweeting and digitized networks of people sharing
information about what they’re interested in, and where
they’re investing.
”
• The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe diverse
her finance forms)

82. “This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firms and
firm-centric decision rights, as well as capital
rights and ownership rights.
“The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”

83. “This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firms and
firm-centric decision rights, as well as capital
rights and ownership rights.
“The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”

84. “This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firms and
firm-centric decision rights, as well as capital
rights and ownership rights.
“The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”
Massive readjustment coming
we might as well get good at it!

85. Proposition 7
We need Automation and Autonomy...

86. Proposition 7
We need Automation and Autonomy...
Automation

87. Proposition 7
We need Automation and Autonomy...
Automation
The pinch points are:
• Invention Selection, and
• Business Development

88. Proposition 7
We need Automation and Autonomy...
Automation Autonomy
The pinch points are:
• Invention Selection, and
• Business Development

89. Proposition 7
We need Automation and Autonomy...
Automation Autonomy
The pinch points are: But you need:
• Invention Selection, and To retain commercial savvy
• Business Development To retain the motivation of
your team

90. Proposition 7
We need Automation and Autonomy...
Automation Autonomy
The pinch points are: But you need:
• Invention Selection, and To retain commercial savvy
• Business Development To retain the motivation of
your team
Crack that and you
achieve real scalability

91. Proposition 7
We need Automation and Autonomy...
Automation Autonomy
The pinch points are: But you need:
• Invention Selection, and To retain commercial savvy
• Business Development To retain the motivation of
your team
Crack that and you Crack this and you will level
achieve real scalability Entrepreneurs effort and buy-in

92. Does it work?

93. Barriers to Social Media Adoption

94. There’s 3 Sets of obstacles:
Major acknowledgement to Andrew McAfee - Enterprise 2.0

95. There’s 3 Sets of obstacles:
Lack of clarity on goals
Major acknowledgement to Andrew McAfee - Enterprise 2.0

96. There’s 3 Sets of obstacles:
Lack of clarity on goals
The Red Herrings
Major acknowledgement to Andrew McAfee - Enterprise 2.0

97. There’s 3 Sets of obstacles:
Lack of clarity on goals
The Red Herrings
It’s a long haul
Major acknowledgement to Andrew McAfee - Enterprise 2.0

98. Lack of clarity on goals
Clarity about the goals brings
clarity about the means

99. Lack of clarity on goals
different social media tools play
different roles, yet often seen
as competitive

100. Do you want to ..?
Strong ties
Weak ties
No ties

101. Do you want to ..?
Improve team collaboration
Strong ties
Weak ties
No ties

102. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Weak ties
No ties

103. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Create a market place
Weak ties
No ties

104. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Create a market place
Span Domains Weak ties
No ties

105. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Create a market place
Span Domains Weak ties
Broadcast (Marketing/PR) No ties

106. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Create a market place
Span Domains Weak ties
Broadcast (Marketing/PR) No ties
Increase/gather intelligence

107. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Create a market place
Span Domains Weak ties
Broadcast (Marketing/PR) No ties
Increase/gather intelligence

108. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Create a market place
Span Domains Weak ties
Broadcast (Marketing/PR) No ties
Increase/gather intelligence

109. Do you want to ..?
Improve team collaboration
Create a Community of Practice
Strong ties
Create a market place
Span Domains Weak ties
Broadcast (Marketing/PR) No ties
Increase/gather intelligence

110. ... if the diversity, range and
number of connections is critical
to our performance

111. managing your weak ties
can be as important as
managing your strong ties

112. Collaborative
Tools
knowledgeVine IP Net (M/cr)
Wave
Google Docs
Twitter Wikis, BaseCamp Mendeley
uBridge (m/cr)
LIN (leeds)
GInnN
Linked In

113. Communities
of Practice
knowledgeVine IP Net (M/cr)
Wave
Google Docs
Twitter Wikis, BaseCamp Mendeley
uBridge (m/cr)
LIN (leeds)
GInnN
Linked In

114. Drawing in new
collaborators
knowledgeVine IP Net (M/cr)
Wave
Google Docs
Twitter Wikis, BaseCamp Mendeley
uBridge (m/cr)
LIN (leeds)
GInnN
Linked In

115. Cross Domain Domain Specific
knowledgeVine IP Net (M/cr)
Wave
Google Docs
Twitter Wikis, BaseCamp Mendeley
uBridge (m/cr)
LIN (leeds)
GInnN
Linked In

116. Market Pull Tech Push
Innocentive
knowledgeVine IP Net (M/cr)
Ninesigma
Wave
Google Docs
Twitter Wikis, BaseCamp Mendeley
uBridge (m/cr)
LIN (leeds)
GInnN
Linked In

117. The Red Herrings
Employees will mis-use it...
Customers will slag us off...
Information will be discoverable...
We will increase liability...
It’s difficult...

118. It’s a long haul
“ If sermon,canmake a better mousepreachthanbetter
a man
or
write a better book,
trap
a
his
neighbour, though he build his house in the woods, the
world will make a beaten path to his door
”
Ralph Waldo Emerson

119. Wrong!

120. Incumbency Matters...
“People irrationally overvalue benefits
they currently process relative to
those they don’t”
John Gourville

121. Incumbency Matters...
“the average e-mail user will underweight
the ...benefits of [collaborative media] by a
factor of three”

122. Incumbency Matters...
“...but Enterprise 2.0 enthusiasts will
overweight the ... benefits of
collaborative media by a factor of three”

123. Incumbency Matters...
..the 9X effect

124. Personality Matters...
7 6 5 4 3 2
‘Broker’ ‘Doer’

125. It’s a Long-Haul....

126. It’s a Long-Haul....
Requires major behavioural shifts

127. It’s a Long-Haul....
Requires major behavioural shifts
Success comes slowly

128. It’s a Long-Haul....
Requires major behavioural shifts
Success comes slowly
Manage process accordingly

129. Can’t bolt on...

130. Can’t bolt on...
not a tool just to make connections

131. Can’t bolt on...
not a tool just to make connections
It’s a tool to run your business

132. Can’t bolt on...
not a tool just to make connections
It’s a tool to run your business
otherwise it’s a distraction for team

133. Build into core processes...

134. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’

135. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!

136. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!
How to participate

137. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!
How to participate
Templates & automatic routines

138. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!
How to participate
Templates & automatic routines
e.g. predication market

139. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!
How to participate
Templates & automatic routines
e.g. predication market
...allocation of jobs

140. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!
How to participate
Templates & automatic routines
e.g. predication market
...allocation of jobs
Needed to reduce transaction costs

141. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!
How to participate
Templates & automatic routines
e.g. predication market
...allocation of jobs
Needed to reduce transaction costs

142. Build into core processes...
LIN includes a ‘KT2.0 ‘Bible’
How we roll!
How to participate
Templates & automatic routines
e.g. predication market
...allocation of jobs
Needed to reduce transaction costs

143. The Switch-over...

144. The Switch-over...
...to digital

145. The Switch-over...
...to digital
... sometimes needs to be forced!

146. twitter: brianamc
www.ginnn.com
http://commercialisation.leeds.ac.uk

147. twitter: brianamc
www.ginnn.com
http://commercialisation.leeds.ac.uk