screenshots from a few mobile solutions, both websites and applications, from Belgian publishers.
With an analysis of why a mobile website is not always the best solution.
2. Learn from the pro’s: Google Mobile website as entry point Mobile app to create stickiness Simple user interface No click-and-wait
3. Learn from the publishers: De Standaard (Belgian newspaper) Mobile website made attractive Mobile relevant content Dynamic links for stickiness
4. Learn from the broadcasters: VT4 (Belgain TV channel) Create brand identity Install on phone Mix content with adds Focus on premium content
5. Learn from the magazines: Flair Distribute by SMS Install on phone Works on “normal” phones News Polls Advertising Lifestyle
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7. Citylive approach Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug-ins (in-situ preview) Extra Turnover (adds)
8. Citylive approach: future (now possible) Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug in (in-situ preview) Widgets in own website Widgets in facebook, blogs Widgets created by users Enrich content Personalised website Distribution the Web 2.0 way