Social WiFi Marketing Denver | Health Clubs & Fitness Centers http://www.5280mobile.net Learn how your Fitness Center or Health Club can retain members and gain new members using Social WiFI Marketing.

1. Presented for:
Health Clubs

2. • About 5280 Mobile
• Why is free Wi-Fi important?
• What is Social HotSpot™ marketing?
• How does it work ?
• What are the benefits for your business?
• Packages
Agenda

3. About 5280 Mobile
5280 Mobile is a full-service local marketing agency specializing
in innovative and engaging communication programs,
promotions and campaigns.
Social HotSpot Solutions
Mobile Wallet (PassBook)
iBeacon Proximity
NFC Tags & QR Codes
Mobile Websites
Loyalty Programs

4. DOES THIS LOOK FAMILIAR?

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9. WIFI STATS
• Over 35% of mobile users take advantage of a
public hotspot at least weekly, with 12 percent
doing so more than once per week. (Cisco, May
2012)
• 75% of smartphone owners use WiFi on their
devices (Analysis Mason, 2013)
• It’s here: All 840 Macy’s and Bloomingdale
stores provide WiFi access for mobile (Internet Retailer, 2012)

10. Why is free Wi-Fi important?
79% 64% 63%
INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES Wi-Fi
79% of mobile consumers are
influenced by the availability
of in-store Wi-Fi when
deciding where to shop .
64% of respondents make a
restaurant choice based on
availability of Wi-Fi services.
63% of US adults use the
Internet wirelessly on a
smartphone, tablet, laptop
or ereader.

11. Why is free Wi-Fi important?
86% 75% 77%
TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE
86% of all tablets require a
Wi-Fi connection to
access the internet.
75% of smartphone owners
use Wi-Fi on their devices.
Even the “least” interested
shoppers, age 45+, are over
77% influenced by in-store
Wi-Fi availability

12. WHAT WOULD YOU DO FOR FREE WI-FI?

13. WHY USE WIFI AT EVENTS?

14. EVERYONE WANTS FREE WI-FI
A new survey by Hotels.com has revealed 38 percent of travellers said free
Wi-Fi was a MUST while only 25 percent said breakfast was essential.
“Many guests never
travel without their
tablets, smartphones
and laptops.”
- Taylor L. Cole, Director of PR, Hotels.com

15. WI-FI MAKES A DIFFERENCE
At least 44% of all age groups say that the availability
of in-store Wi-Fi influences where they shop.

16. LEVERAGE WI-FI FOR MARKETING
74% of respondents would be happy for a retailer to
send a text or email with promotions while they’re
using in-store Wi-Fi (OnDeviceResearch survey, 2012)

17. WI-FI & SPORTING EVENTS
• 56% of respondents indicated they would rather
use Wi-Fi compared to 15% who preferred to
use their cellular network;
• 62% of respondents check to see if there is a
free Wi-Fi hotspot connection while on their
smartphone when out of the house or office

18. What is Social Hotspot™ Marketing?
Allow your customers to connect with Facebook,
Twitter, Google or LinkedIn in exchange for free
Wi-Fi access.

19. What is Social Hotspot™ Marketing?
Social Hotspot™ Marketing is the easiest and
safest way to share your Wi-Fi network with on-site
customers.

24. What is Social Hotspot™ Marketing?
Grow your email lists,
Facebook fans,
instantly increase
customer loyalty and
capture social data for
intelligent ad
retargeting, contests
and more.

26. WHO USES SOCIAL HOTSPOT?
Social Hotspot™ is the perfect solution for any
business looking to offer a secure Internet service
to its customers in a user-friendly manner, while
collecting valuable marketing data for future
promotional retargeting campaigns.
Types of businesses using Social Hotspot™:
+
Restaurants Conferences Health Care Movie Theatres
Hospitality Schools Media Outlets Casinos
Hotels Airports Municipalities Beach Clubs
Public Areas Retail Stores Banks Museums

27. How does it work?

28. WHAT IS A SOCIAL HOTSPOT?
FREE

29. How does it work?

30. Works with any network setup
The 5280 Social Hotspot™ uses a proprietary hotspot
management system that makes it easy to quickly add
new Wi-Fi devices to the portal, and seamlessly
integrates into existing networks

31. Works on all devices

32. CONNECT WITH A
SOCIAL NETWORK OR
EMAIL ADDRESS

33. What are the benefits for my business?
ENGAGE YOUR CUSTOMERS
Publish your own advertising
banners, promoting your location,
offers, upcoming events and co-partner
brand marketing. It’s your
Wi-Fi and your location why
advertise for others?
Engage your customers with
vouchers, offers, promotions,
lotteries, social media, videos and
more!

34. What are the benefits for my business?
GROW YOUR CUSTOMER DATABASE
New and returning visitors will be
automatically added to your email
marketing database directly from
Facebook.
Email and re-market to your
visitors and maximize your email
marketing and retargeted
advertising opportunities.

35. What are the benefits for my business?
RETARGET ADVERTISING OPPORTUNITIES
Email and re-market to
your visitors and maximize
your email marketing and
retargeted advertising
opportunities. Get real
ROI on your free Wi-Fi
that you offer to your
Customers.

36. What are the benefits for my business?
Security and Privacy
We’re the only Social Hotspot in the
world that offers 256 bit SSL encryption
meaning your Free Wi-Fi network is
secured from leaches, hackers and
potential security breaches.

37. “86 % of consumers age
21-24 & 35-44 are highly influenced
by the availability of in-store Wi-Fi”
Source: Jwire
86%

38. Package Options
Features Lite Business Professional
Social HotSpot Setup a a a
Social Media Integration a a a
Weekly Reporting a a a
Monthly Consulting X a a
Sponsorship Setup X X a
Social Retargetting X X a
Cost $99/mo $199/mo $299/mo

39. Thank You!
Learn How You Can Get Your WiFi System
For Free!
Contact Us For A Free Consultation
303-803-2563