SlideShare a Scribd company logo
1 of 47
What Corporates can
learn from Startups
Manuel Koelman
Cologne, 2013
manuel koelman
dutch entrepreneur | living in cologne |
founded three companies | chairman of the
pirate summit | consulting on lean innovation
and agile enterprise | getcontext | pirates on
a plane | the pirates inn | nrw-startups |
mailfred | practical philosopher | productivity
geek| mentor at seedcamp, startup weekend
etc. | father | caotina lover | cheese addicted
There are many areas in which Coporates can learn
from Startups. This talk has its
main focus on Innovation.
Picture: Andreessen-Horowitz.
„Software is
eating the world.“
- Marc Andreessen
Consumption spreads faster today
% of US
households
Source: Visualizing Economics
Computer technology is changing industries at
unprecedented scale and speed.
Remember, the consumer internet is <20 years old.
Mobile
Internet
Music
Hotel
Retail
Startups are
changing industries.
Photography
News
Navigation
Television
Files / Folders
Print / Magazines
Cash Registers
Taxi
Game changing innovations
mostly don’t come from
“established” companies.
What do Amazon, Google, Wikipedia, Skype and Facebook have in common?
in the market
Performance
Measure
Time
Most demanding
customers
Least
demanding
customers
Performance
Measure
Time
Disruptive innovations
almost always start in a
niche and below
„normal“ market
performance
Established companies
add features /
performance measures
that exceed the need
of mainstream
customers
Disrupting innovation
Innovation
startups tend
to do
Performance
Measure
Time
Early digital cameras suffered
from low picture quality and
resolution and long shutter
lag. The convenience of small
memory cards and portable
hard drives that hold
hundreds or thousands of
pictures, as well as the lack of
the need to develop these
pictures, helped.
For decades chemical photography was the
market standard. Innovation happened
mostly around camera features.
Kodak, one of the market leaders, invented
the first digital camera in 1975. It was
dropped because of fear it would threaten
Kodak’s photographic film business. In 2012
Kodak filed for bankruptcy after over 130
years of operation.
Chemical
photograhy
Digital
photograhy
Performance
Measure
Time
In the beginning mobile
telephony was far inferior
than fixed lines. It had bad
connectivity, bad sound
quality and was far more
expensive. However, it had
the main advantag of being
portable.
In 2009 there were 1.26
billion fixed-line subscribers
and 4.6 billion mobile
subscribers.
Fixed line telephony has been
invented in the 19th century.
In the last half of the 20th
century digital technology
was gradually introduced.
Fixed line
telephony
Mobile
telephony
Performance
Measure
Time
Wikipedia is a free, non-
profit, community-edited
online encyclopedia. It
was launched in 2001
and was initially laughed
at as a “laymans”
encyclopedia. It currently
is the sixth most visited
web page in the world.
The Encyclopædia Britannica
ended print production after
244 years in 2012. It was
market leader for centuries. The
content was written by selected
domain experts.
Do you always listen to your best
customers and focus where the
profitability is most attractive?
If yes, you might be in trouble.
Asymmetry of motivation
Disruptive strategy
Leader is motivated to flee/ignore.
Entrants almost always beat incumbents.
Sustaining strategy
Leader is motivated to fight.
Incumbents almost always beat entrants.
The existing opportunities of
tomorrow are small today.
The larger a company gets, the harder it is to prioritize small opportunities.
Management asks for a
new idea “Bring me an idea that is...”
Project group goes to
work
Pitch day
ground-
breaking
fresh
super
innovative
Increase
sales
sexy
bold
“If you can prove that these
ideas worked before, we
will do it.”
A true story
WTF!?!
They want something new, risk-free which
has already proven successful before.
Mindset matters.
Manager
Strives to keep bad things from happening
Focused on efficiency
Main skill: Optimization
Risk averse
…
Entrepreneur
Strives to make good things happen
Focused on effectiveness
Main skill: Creation
Risk prone
…
“What is the ROI of this project?”
Disruptive innovations aren’t initially measured by ROI.
Startup = Experiment.
Startups act in an environment of extreme uncertainty.
That’s why
most startups fail.
Why do startups fail?
Rarely because the product doesn’t work.
Usually because there are no customers.
Problem (Market) is unknown.
Solution (Product) is unknown.
No business plan survives first
contact with the customer.
Ideas are based on faith, plans are based on guessing.
Lean innovation helps to come from faith to fact based
business model.
Lean is about reducing waste. Lean innovation too.
Everything that does not
support “learning” is waste.
Learn Fast. Fail Fast. Adapt.
Being “agile” and open for change is key.
€
Resources
Time
The time you have to find a business
model / product market fit
Possible
problem
area A
Possible
viable
solution 2
Possible
viable
solution 1
Experiment
Experiment
Possible
viable
solution 4Experiment
Possible
viable
solution 3
Experiment
Possible
problem
area A
Possible
viable
solution 2
Possible
viable
solution 1
Experiment
Experiment
Possible
problem
area B
LEAN INNOVATION
FOR CORPORATES
Disruptive innovationSustainable innovation
Problem is not well understood
New market
Innovation is dramatic game changing
Market is unknown
Market is unpredictable
Customer doesn‘t know
Problem is well understood
Existing market
Innovation improves performance,
lowers cost, incremental change
Market is known
Market is predictable
Customer is believable
Traditional business methods fail
Learning organization
Talk to early adopters
Customer development
Test for learning
No business plan
Traditional business methods are
sufficient
Executing organization
Talk to mainstream
Market research
Test for process optimization
Business Case / ROI planning possible
Characteristics
Methods
Sustain/
Extend
Core Business
Lean Innovation Methods Agile Enterprise Methods
Grow
Proven small business
Validate
Prototype in
unknown markets
Idea generation
Business ideas (pre-
product)
Growth stage
Business model has shown a
proof-of concept
(product/market) fit.
Full-market potential unclear.
Product has customers and
some revenue.
Ready to scale.
Early-stage startups (incl.
research projects, prototypes,
inventions, products in pilot
phase, and strategic
investments in external young
companies)
No revenue.
Most will fail.
Idea stage.
Some customer validation.
Technology limited to mock-
ups
Unknown market.
Unknown problem.
Unknown solution.
Sustainability stage
Business model is well
understood.
Accounting for most revenue.
Primary focus is near-term.
Full execution mode.
Methods used
depend on stage and context
Customer Development: “Validating the Problem”
Find product/market fit before
investing into marketing/sales.
Most important advice!!!
Get out of the building.
Before you start coding.
This is the only slide with red text, that’s how important this is.
Agile Development
“Building the solution”
Release in small iterations. Continuous deployment.
Continuously analyze (gather data and insights).
Problem
statement
Build Test
Launch /
Scale
Viable?
Iterations, Adjust solution
Redefine problem / business, „Pivot“
Not only for technology companies.
Lean Startup is for all
companies that face
uncertainty about what
customers will want.
Leave the (startup) team alone.
Put them in an organization outside of your current corporations.
Encourage contact with creative
minds and startup scene.
Go visit startup hubs e.g. London.
Choose your reporting metrics
based on the stage the team is in.
Instead of revenue or profit look at e.g. net promoter score, engagement
and conversion.
Not only the F&E department but every
employee can create innovations.
Google lets employees spend 20% of their time on anything they want.
“Since around 2000, we let engineers spend 20% of their
time working on whatever they want, and we trust that
they'll build interesting things.
After September 11, one of our researchers, Krishna Bharat,
would go to 10 or 15 news sites each day looking for
information about the case. And he thought, why don't I
write a program to do this? So Krishna, who's an expert in
artificial intelligence, used a web crawler to cluster articles.
He later emailed it around the company. My office mate and I
got it, and we were like, this isn't just a cool little tool for
Krishna. We could add more sources and build this into a
great product. That's how Google News came about.
Krishna did not intend to build a product, but he accidentally
gave us the idea for one.”
- Marissa Mayer, Ex-Googler, now CEO of Yahoo -
Work in cross-functional teams.
In idea and validation stage, creativity and effectiveness is much more
important than efficiency.
If you haven’t failed, you’re
not trying hard enough.
Accept failure as part of “learning”.
Any questions?
Websites
www.getcontext.de
www.leanentrepreneur.com
www.piratesummit.com
www.mailfred.de
@manuelkoelman
Find me around the net
fb.com/koelman
de.linkedin.com/in/koelman

More Related Content

What's hot

Monetize The Twitter API
Monetize The Twitter APIMonetize The Twitter API
Monetize The Twitter APISachin Rekhi
 
Abhishek Rungta Workshop Digital Innovation - A Practical Guide For Businesses
Abhishek Rungta Workshop Digital Innovation - A Practical Guide For BusinessesAbhishek Rungta Workshop Digital Innovation - A Practical Guide For Businesses
Abhishek Rungta Workshop Digital Innovation - A Practical Guide For BusinessesIndus Net Technologies
 
Digital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeDigital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeMarketing Success
 
Aji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 Steps
Aji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 StepsAji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 Steps
Aji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 StepsIndus Net Technologies
 
How Pirates build Products
How Pirates build ProductsHow Pirates build Products
How Pirates build ProductsManuel Koelman
 
Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...
Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...
Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...Productized
 
What's Next: Pulse Marketing
What's Next: Pulse MarketingWhat's Next: Pulse Marketing
What's Next: Pulse MarketingOgilvy Consulting
 
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...apidays
 
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)MaRS Discovery District
 
Art of Product Management
Art of Product ManagementArt of Product Management
Art of Product ManagementDinesh Vernekar
 
What Product Well Designed is?
What Product Well Designed is?What Product Well Designed is?
What Product Well Designed is?Micka Touillaud
 
Top 10 Digital Transformation Trends for 2017
Top 10 Digital Transformation Trends for 2017Top 10 Digital Transformation Trends for 2017
Top 10 Digital Transformation Trends for 2017Daniel Newman
 
Business Model Innovation by Business Models Inc. Training Summary
Business Model Innovation by Business Models Inc. Training SummaryBusiness Model Innovation by Business Models Inc. Training Summary
Business Model Innovation by Business Models Inc. Training SummaryBusiness Models Inc.
 
Soumitra Paul Workshop - Accelerate Growth Using Account Based Marketing
Soumitra Paul Workshop - Accelerate Growth Using Account Based MarketingSoumitra Paul Workshop - Accelerate Growth Using Account Based Marketing
Soumitra Paul Workshop - Accelerate Growth Using Account Based MarketingIndus Net Technologies
 
eBook: The Appification of Small Business
eBook: The Appification of Small BusinesseBook: The Appification of Small Business
eBook: The Appification of Small BusinessIntuit Developer
 
10 Hyper Disruptive Business Models
10 Hyper Disruptive Business Models10 Hyper Disruptive Business Models
10 Hyper Disruptive Business ModelsScopernia
 
10 Tips for WeChat
10 Tips for WeChat10 Tips for WeChat
10 Tips for WeChatChris Baker
 

What's hot (20)

WCMC-2015. Delegates
WCMC-2015. DelegatesWCMC-2015. Delegates
WCMC-2015. Delegates
 
Monetize The Twitter API
Monetize The Twitter APIMonetize The Twitter API
Monetize The Twitter API
 
Abhishek Rungta Workshop Digital Innovation - A Practical Guide For Businesses
Abhishek Rungta Workshop Digital Innovation - A Practical Guide For BusinessesAbhishek Rungta Workshop Digital Innovation - A Practical Guide For Businesses
Abhishek Rungta Workshop Digital Innovation - A Practical Guide For Businesses
 
Inymart academy
Inymart academy Inymart academy
Inymart academy
 
Digital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeDigital in Retail - Burwood Council - Social Media - Jo-Jo Burke
Digital in Retail - Burwood Council - Social Media - Jo-Jo Burke
 
Aji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 Steps
Aji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 StepsAji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 Steps
Aji Issac Mathew CXOs & Digital Marketing - Role CXOs Must Play in First 7 Steps
 
Cynthia yeo cv2 nov
Cynthia yeo cv2 novCynthia yeo cv2 nov
Cynthia yeo cv2 nov
 
How Pirates build Products
How Pirates build ProductsHow Pirates build Products
How Pirates build Products
 
Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...
Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...
Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features ...
 
What's Next: Pulse Marketing
What's Next: Pulse MarketingWhat's Next: Pulse Marketing
What's Next: Pulse Marketing
 
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
 
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
 
Art of Product Management
Art of Product ManagementArt of Product Management
Art of Product Management
 
What Product Well Designed is?
What Product Well Designed is?What Product Well Designed is?
What Product Well Designed is?
 
Top 10 Digital Transformation Trends for 2017
Top 10 Digital Transformation Trends for 2017Top 10 Digital Transformation Trends for 2017
Top 10 Digital Transformation Trends for 2017
 
Business Model Innovation by Business Models Inc. Training Summary
Business Model Innovation by Business Models Inc. Training SummaryBusiness Model Innovation by Business Models Inc. Training Summary
Business Model Innovation by Business Models Inc. Training Summary
 
Soumitra Paul Workshop - Accelerate Growth Using Account Based Marketing
Soumitra Paul Workshop - Accelerate Growth Using Account Based MarketingSoumitra Paul Workshop - Accelerate Growth Using Account Based Marketing
Soumitra Paul Workshop - Accelerate Growth Using Account Based Marketing
 
eBook: The Appification of Small Business
eBook: The Appification of Small BusinesseBook: The Appification of Small Business
eBook: The Appification of Small Business
 
10 Hyper Disruptive Business Models
10 Hyper Disruptive Business Models10 Hyper Disruptive Business Models
10 Hyper Disruptive Business Models
 
10 Tips for WeChat
10 Tips for WeChat10 Tips for WeChat
10 Tips for WeChat
 

Similar to What Corporates can learn from Startups

Company Profile Of Formula 1 Technologies
Company Profile Of Formula 1 TechnologiesCompany Profile Of Formula 1 Technologies
Company Profile Of Formula 1 TechnologiesAntoinette Williams
 
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...Capgemini
 
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and OpenThe New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and OpenJon Nordmark
 
Innogoal innovation for the 21st century
Innogoal innovation for the 21st centuryInnogoal innovation for the 21st century
Innogoal innovation for the 21st centuryMike Mastroyiannis
 
My Company Infinite Technologies ( Infi Tech ) Essay
My Company Infinite Technologies ( Infi Tech ) EssayMy Company Infinite Technologies ( Infi Tech ) Essay
My Company Infinite Technologies ( Infi Tech ) EssayTammy Majors
 
Analysis HP Kittyhawk
Analysis HP KittyhawkAnalysis HP Kittyhawk
Analysis HP KittyhawkMisty Gordon
 
Digital Leadership: An interview with Tim O’Reilly
Digital Leadership: An interview with Tim O’ReillyDigital Leadership: An interview with Tim O’Reilly
Digital Leadership: An interview with Tim O’ReillyCapgemini
 
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONBUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONPankaj Kumar
 
The Telephone And Telegraph Corporation
The Telephone And Telegraph CorporationThe Telephone And Telegraph Corporation
The Telephone And Telegraph CorporationLori Gilbert
 
Philip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksPhilip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksNexo Corporation Srl
 
The Most Innovative Companies 2016
The Most Innovative Companies 2016The Most Innovative Companies 2016
The Most Innovative Companies 2016Andreas Laspadakis
 
Introduction to Technology Entrepreneurship 2009
Introduction to Technology Entrepreneurship 2009Introduction to Technology Entrepreneurship 2009
Introduction to Technology Entrepreneurship 2009Tarek Salah
 
Technology And Technology Essay
Technology And Technology EssayTechnology And Technology Essay
Technology And Technology EssayKimberly Patterson
 
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...Craig Rispin
 
NAB April 2015 - Craig Rispin Keynote
NAB April 2015 - Craig Rispin KeynoteNAB April 2015 - Craig Rispin Keynote
NAB April 2015 - Craig Rispin KeynoteCraig Rispin
 
Lean Marketing for Startups — Nicolas Spehler
Lean Marketing for Startups — Nicolas SpehlerLean Marketing for Startups — Nicolas Spehler
Lean Marketing for Startups — Nicolas SpehlerNicolas Spehler
 
LowRes_The_Next_Million_Oct2015_Final_ Magazine
LowRes_The_Next_Million_Oct2015_Final_ MagazineLowRes_The_Next_Million_Oct2015_Final_ Magazine
LowRes_The_Next_Million_Oct2015_Final_ MagazineRob Green
 
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Jaume Teixi
 
Asoke 20das-20sarma-131008015751-phpapp02
Asoke 20das-20sarma-131008015751-phpapp02Asoke 20das-20sarma-131008015751-phpapp02
Asoke 20das-20sarma-131008015751-phpapp02PMI_IREP_TP
 

Similar to What Corporates can learn from Startups (20)

Company Profile Of Formula 1 Technologies
Company Profile Of Formula 1 TechnologiesCompany Profile Of Formula 1 Technologies
Company Profile Of Formula 1 Technologies
 
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...
 
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and OpenThe New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
The New Innovation Paradigm for the Digital Age: Faster, Cheaper and Open
 
Innogoal innovation for the 21st century
Innogoal innovation for the 21st centuryInnogoal innovation for the 21st century
Innogoal innovation for the 21st century
 
My Company Infinite Technologies ( Infi Tech ) Essay
My Company Infinite Technologies ( Infi Tech ) EssayMy Company Infinite Technologies ( Infi Tech ) Essay
My Company Infinite Technologies ( Infi Tech ) Essay
 
18Feb2015InnovationBangaloreFinal
18Feb2015InnovationBangaloreFinal18Feb2015InnovationBangaloreFinal
18Feb2015InnovationBangaloreFinal
 
Analysis HP Kittyhawk
Analysis HP KittyhawkAnalysis HP Kittyhawk
Analysis HP Kittyhawk
 
Digital Leadership: An interview with Tim O’Reilly
Digital Leadership: An interview with Tim O’ReillyDigital Leadership: An interview with Tim O’Reilly
Digital Leadership: An interview with Tim O’Reilly
 
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONBUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
 
The Telephone And Telegraph Corporation
The Telephone And Telegraph CorporationThe Telephone And Telegraph Corporation
The Telephone And Telegraph Corporation
 
Philip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksPhilip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talks
 
The Most Innovative Companies 2016
The Most Innovative Companies 2016The Most Innovative Companies 2016
The Most Innovative Companies 2016
 
Introduction to Technology Entrepreneurship 2009
Introduction to Technology Entrepreneurship 2009Introduction to Technology Entrepreneurship 2009
Introduction to Technology Entrepreneurship 2009
 
Technology And Technology Essay
Technology And Technology EssayTechnology And Technology Essay
Technology And Technology Essay
 
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...
Know First•Be First•Profit First - Keynote by Craig Rispin, Business Futurist...
 
NAB April 2015 - Craig Rispin Keynote
NAB April 2015 - Craig Rispin KeynoteNAB April 2015 - Craig Rispin Keynote
NAB April 2015 - Craig Rispin Keynote
 
Lean Marketing for Startups — Nicolas Spehler
Lean Marketing for Startups — Nicolas SpehlerLean Marketing for Startups — Nicolas Spehler
Lean Marketing for Startups — Nicolas Spehler
 
LowRes_The_Next_Million_Oct2015_Final_ Magazine
LowRes_The_Next_Million_Oct2015_Final_ MagazineLowRes_The_Next_Million_Oct2015_Final_ Magazine
LowRes_The_Next_Million_Oct2015_Final_ Magazine
 
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
 
Asoke 20das-20sarma-131008015751-phpapp02
Asoke 20das-20sarma-131008015751-phpapp02Asoke 20das-20sarma-131008015751-phpapp02
Asoke 20das-20sarma-131008015751-phpapp02
 

Recently uploaded

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 

Recently uploaded (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 

What Corporates can learn from Startups

  • 1. What Corporates can learn from Startups Manuel Koelman Cologne, 2013
  • 2. manuel koelman dutch entrepreneur | living in cologne | founded three companies | chairman of the pirate summit | consulting on lean innovation and agile enterprise | getcontext | pirates on a plane | the pirates inn | nrw-startups | mailfred | practical philosopher | productivity geek| mentor at seedcamp, startup weekend etc. | father | caotina lover | cheese addicted
  • 3. There are many areas in which Coporates can learn from Startups. This talk has its main focus on Innovation.
  • 4. Picture: Andreessen-Horowitz. „Software is eating the world.“ - Marc Andreessen
  • 5. Consumption spreads faster today % of US households Source: Visualizing Economics
  • 6. Computer technology is changing industries at unprecedented scale and speed. Remember, the consumer internet is <20 years old. Mobile Internet
  • 8. Game changing innovations mostly don’t come from “established” companies. What do Amazon, Google, Wikipedia, Skype and Facebook have in common? in the market
  • 10. Performance Measure Time Disruptive innovations almost always start in a niche and below „normal“ market performance Established companies add features / performance measures that exceed the need of mainstream customers Disrupting innovation Innovation startups tend to do
  • 11. Performance Measure Time Early digital cameras suffered from low picture quality and resolution and long shutter lag. The convenience of small memory cards and portable hard drives that hold hundreds or thousands of pictures, as well as the lack of the need to develop these pictures, helped. For decades chemical photography was the market standard. Innovation happened mostly around camera features. Kodak, one of the market leaders, invented the first digital camera in 1975. It was dropped because of fear it would threaten Kodak’s photographic film business. In 2012 Kodak filed for bankruptcy after over 130 years of operation. Chemical photograhy Digital photograhy
  • 12. Performance Measure Time In the beginning mobile telephony was far inferior than fixed lines. It had bad connectivity, bad sound quality and was far more expensive. However, it had the main advantag of being portable. In 2009 there were 1.26 billion fixed-line subscribers and 4.6 billion mobile subscribers. Fixed line telephony has been invented in the 19th century. In the last half of the 20th century digital technology was gradually introduced. Fixed line telephony Mobile telephony
  • 13. Performance Measure Time Wikipedia is a free, non- profit, community-edited online encyclopedia. It was launched in 2001 and was initially laughed at as a “laymans” encyclopedia. It currently is the sixth most visited web page in the world. The Encyclopædia Britannica ended print production after 244 years in 2012. It was market leader for centuries. The content was written by selected domain experts.
  • 14. Do you always listen to your best customers and focus where the profitability is most attractive? If yes, you might be in trouble.
  • 15. Asymmetry of motivation Disruptive strategy Leader is motivated to flee/ignore. Entrants almost always beat incumbents. Sustaining strategy Leader is motivated to fight. Incumbents almost always beat entrants.
  • 16. The existing opportunities of tomorrow are small today. The larger a company gets, the harder it is to prioritize small opportunities.
  • 17. Management asks for a new idea “Bring me an idea that is...” Project group goes to work Pitch day ground- breaking fresh super innovative Increase sales sexy bold “If you can prove that these ideas worked before, we will do it.” A true story
  • 18. WTF!?! They want something new, risk-free which has already proven successful before.
  • 19. Mindset matters. Manager Strives to keep bad things from happening Focused on efficiency Main skill: Optimization Risk averse … Entrepreneur Strives to make good things happen Focused on effectiveness Main skill: Creation Risk prone …
  • 20. “What is the ROI of this project?” Disruptive innovations aren’t initially measured by ROI.
  • 21. Startup = Experiment. Startups act in an environment of extreme uncertainty.
  • 23. Why do startups fail? Rarely because the product doesn’t work. Usually because there are no customers.
  • 24. Problem (Market) is unknown. Solution (Product) is unknown.
  • 25. No business plan survives first contact with the customer. Ideas are based on faith, plans are based on guessing. Lean innovation helps to come from faith to fact based business model.
  • 26. Lean is about reducing waste. Lean innovation too. Everything that does not support “learning” is waste.
  • 27. Learn Fast. Fail Fast. Adapt. Being “agile” and open for change is key.
  • 28. € Resources Time The time you have to find a business model / product market fit
  • 30. Possible viable solution 4Experiment Possible viable solution 3 Experiment Possible problem area A Possible viable solution 2 Possible viable solution 1 Experiment Experiment Possible problem area B
  • 32. Disruptive innovationSustainable innovation Problem is not well understood New market Innovation is dramatic game changing Market is unknown Market is unpredictable Customer doesn‘t know Problem is well understood Existing market Innovation improves performance, lowers cost, incremental change Market is known Market is predictable Customer is believable Traditional business methods fail Learning organization Talk to early adopters Customer development Test for learning No business plan Traditional business methods are sufficient Executing organization Talk to mainstream Market research Test for process optimization Business Case / ROI planning possible Characteristics Methods
  • 33. Sustain/ Extend Core Business Lean Innovation Methods Agile Enterprise Methods Grow Proven small business Validate Prototype in unknown markets Idea generation Business ideas (pre- product) Growth stage Business model has shown a proof-of concept (product/market) fit. Full-market potential unclear. Product has customers and some revenue. Ready to scale. Early-stage startups (incl. research projects, prototypes, inventions, products in pilot phase, and strategic investments in external young companies) No revenue. Most will fail. Idea stage. Some customer validation. Technology limited to mock- ups Unknown market. Unknown problem. Unknown solution. Sustainability stage Business model is well understood. Accounting for most revenue. Primary focus is near-term. Full execution mode. Methods used depend on stage and context
  • 34. Customer Development: “Validating the Problem” Find product/market fit before investing into marketing/sales.
  • 35. Most important advice!!! Get out of the building. Before you start coding. This is the only slide with red text, that’s how important this is.
  • 36. Agile Development “Building the solution” Release in small iterations. Continuous deployment. Continuously analyze (gather data and insights).
  • 37. Problem statement Build Test Launch / Scale Viable? Iterations, Adjust solution Redefine problem / business, „Pivot“
  • 38. Not only for technology companies. Lean Startup is for all companies that face uncertainty about what customers will want.
  • 39. Leave the (startup) team alone. Put them in an organization outside of your current corporations.
  • 40. Encourage contact with creative minds and startup scene. Go visit startup hubs e.g. London.
  • 41. Choose your reporting metrics based on the stage the team is in. Instead of revenue or profit look at e.g. net promoter score, engagement and conversion.
  • 42. Not only the F&E department but every employee can create innovations. Google lets employees spend 20% of their time on anything they want.
  • 43. “Since around 2000, we let engineers spend 20% of their time working on whatever they want, and we trust that they'll build interesting things. After September 11, one of our researchers, Krishna Bharat, would go to 10 or 15 news sites each day looking for information about the case. And he thought, why don't I write a program to do this? So Krishna, who's an expert in artificial intelligence, used a web crawler to cluster articles. He later emailed it around the company. My office mate and I got it, and we were like, this isn't just a cool little tool for Krishna. We could add more sources and build this into a great product. That's how Google News came about. Krishna did not intend to build a product, but he accidentally gave us the idea for one.” - Marissa Mayer, Ex-Googler, now CEO of Yahoo -
  • 44. Work in cross-functional teams. In idea and validation stage, creativity and effectiveness is much more important than efficiency.
  • 45. If you haven’t failed, you’re not trying hard enough. Accept failure as part of “learning”.