Go through this presentation and get to know about the 4 rising trends in social media industry to market your brand perfectly in 2014.

1. 4Rising Trends
in Social Media Marketing 2014

2. Online businesses are changing rapidly all across the globe. More and more
numbers of people are using internet while looking for information. Businesses
are using all kinds of marketing and advertising strategies to promote their
services or products online.
Digital marketing is the new thing around and has provided extremely positive
results in business. A recent survey based on a 6-month data collected from 100
digital marketing companies suggests that 100,000+ more businesses in UK
would completely go digital by the end of year 2015.

3. Social media marketing gets to a new level
Many people have a notion that social media is restricted to Twitter and
Facebook. But there is more to social media that can be explored and used in
business development. Social media sites like LinkedIn, YouTube, Quora,
Google+, Instagram, Pinterest etc. are some of the most popular social media
websites that are being explored by common people as well as digital marketers.

4. Video marketing on the rise
Audio-visual mediums are always more powerful than only audio or visual
mediums. Videos can be integrated to many platforms and thus they can become
viral within a short span of time. Messages can be conveyed in a more powerful
way via effective videos and in 2014 this area will be explored well.

5. Location-based geographical marketing
Getting location-base results is highly convenient for the users. 2014 is surely
going to see this marketing strategy being used widely. The GPS technology is
being used for finding the exact location. By downloading apps for sites like
Foursquare, Path, Ban.jo etc., on the smart phone, it is possible to know the exact
location of a person.

6. Mobile engagement should be focused on
People are looking for information via the mobiles and therefore most of the sites
have their mobile versions. Along with this, various kinds of mobile applications
are also being developed to reach out to more customers.
Marketers are concentrating on mobile
ads to get more leads for their business.
Along with smart phones, use of tablets
is also rising considerably. There has
been a growth of almost 30% in smart
phone users.

7. At the end of the day remember that when you
are marketing your products, you are trying to
increase your brand awareness; try to be
creative and genuine.
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