This digital marketing guide, brought to you by KOL Limited, revolves around tips you can use to market your website online in a better way in year 2015.

1. Quick Tips for Digital Marketing 2015
New Year comes with new ambitions, new goals and new strategies. Your strategy will
help you to decide how you are going to invest your bucks on different channels and
campaigns in order to leverage your returns and improve your profit over a time period.
When we talk about formulating the strategy, one should always remember that
fundamentals of marketing are still the same the only thing which is required is to apply
them according the changing dimensions of current demands.
Talking about other channels and platforms of digital marketing, things are changing
fast may be not noticed by many but the way things have unfolded lately we are poised
to get a lot of surprises if we do not buckle up our seats and start running instead of just
strolling with our competitors.
Researchers have already pointed out that the investment in digital marketing for the
coming year can go up by as high as 40-50% compelling more and more marketers,
vendors, brand managers and business owners to involve in digital marketing.
Well if you are still not sure what we are talking about go through this latest content and
enlighten yourself with tips to make a razor sharp digital marketing strategy for the
coming year.
Here is our checklist which must be followed for 2015:
1. Make Sure That You Have A Fully Compatible Mobile Website Ready For
Your Business

2. Starting 2015, it would be even more important to get your website mobile compatible
given the fact that mobile devices have already started to dominate the market with
more and more people using mobile devices to surf internet and for ecommerce
transactions.
2. Start Exploring The Power Of Other Search Engines Like Yahoo And Bing
Instead Of Just Focusing On Google

3. It’s been quite evident that merely focusing on Google is not going to help anymore. Add
to this the fact that search engines like Bing and Yahoo are much cheaper when it comes
to investing in paid campaigns.
3. When It Comes To Social Media, 2015 Will Be The Year Of Exploring
Mobile Centric Social Media Platforms Like Instagram

4. When we are talking about social media, there’s a faint division starting to appear in the
platforms based on which it can be divided into two groups.
(a). Social media platforms exclusively for mobile device, example Instagram
(b). Social media platforms for both mobile and non mobile devices, example Facebook.
Platforms like Twitter and Facebook are no doubt the big players of social media
however lately platforms like Instagram have created a lot of buzz and created a strong
user group for their platform as well. And given their increasing popularity it is
important that we strongly focus on platforms like Instagram backed by strong social
media marketing strategy.
4. Make The Most Out Of The Facebook

5. (a). Lookalike feature of Facebook
(b). Facebook Remarketing
(c). Facebook Paid Campaigns
Facebook has gradually turned into a big marketplace apart from being a social media
platform. Therefore, if properly utilized, it can help in improving your marketing plans
and sales strategy immensely. It is important that we make the most out of the latest
features of Facebook, for instance the lookalike feature of Facebook can easily help you
increase your customers base.
Although the organic profit from Facebook has decreased a lot but instead of
complaining about it, it is high time that we start focusing on the paid campaigns
features and remarketing to move ahead of our competitors.
5. Enhance Your Email Marketing Campaign

6. When it comes to improving your sales and generating leads then what else can be
better than the email marketing campaign. Email marketing is still one of the most
powerful weapons of digital marketing with the highest conversion rate.
Therefore if you haven’t started your email marketing yet, it is time that you start using
it. Make sure you have a powerful list of customers for your email campaigns.
6. Make Twitter Your Strongest Pillar For Organic Outreach And Social
Media Campaign

7. Although most of the platforms now have limited the organic traffic capability however
Twitter still has the same charm as it had before. This is one of the main reasons for
Twitter having around 1 billion users today. As a lot of users are using the Twitter it
important that you start utilizing the huge user base of Twitter.
7. Enhance Your Content Marketing Strategy And Blogging Skills

8. Content has always been the centre of digital marketing strategy for years. And when it
comes to content marketing, blogs play vital role in monetizing the content. Therefore in
2015 it is even more important to focus on your content strategy and make sure it has
the potential of attracting your customers and gradually leading to your goal
completion.
8. YouTube Videos

9. With content marketing, visual marketing is gaining popularity as well. Today a blend of
content along with visual graphics is much more powerful in driving traffic to your site.
Therefore start focusing on YouTube channels and make sure you have strong presence
there.
9. Improved Graphics And UI

10. When it comes to the website UI, things have changed a lot. Gone are the days when
mere HTML and CSS were used to beautify the website. Now the trend is for making the
website interactive. The more interactive your site is the better will be your conversion
rate. Therefore, starting this New Year, make sure that you have the razor sharp UI.
10. Search Engine Optimization

11. Search Engine Optimization is important to make your website search engine friendly.
Therefore do make sure that you abide by the rules of SEO defined by different search
engines.
11. Digital PR

12. In order to improve the brand value of your website PR is very important. Today we
have a lot of different options available online and if utilized properly they can boost the
brand value a lot.
12. New Promotional Ideas

13. Marketing is all about creativity and innovative ideas. Therefore it is very important that
your marketing person keep exploring the new ideas to keep the interest of your client
base alive and always be ahead of your competitors.
13. Document Your Content Strategy

14. It is very important that we have the blue prints of our content strategy clearly drawn
and documented. Everything right from the initiating the content creation to its
marketing and calculating the ROI should be well documented so that the work
proceeds smoothly and without any flaws.
14. Start Looking Forward To Paid Campaigns

15. Instead of just focusing on the organic traffic, it is important that we start concentrating
on the paid campaigns as well. Paid campaigns can be used for any channel depending
on the needs; it can either be used for PR, Social Media or for running the AdWords
campaigns of the search engines. Paid Campaigns are vital for the Email Marketing as
well.