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Daniel Collico Savio Web 2.0 Influence On Telcos Its 2008 Rome

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Daniel Collico Savio
Daniel Collico Savio
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Web 2.0 influence on Telcos Daniel Collico Savio Director, Snark Consulting http://www.snark.com.ar [email_address]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Only 2 years
 
Web 2.0 is not Second Life
Web 2.0 is about collaboration and interactions… … and less time. “ Key differences between Web 1.0 and Web 2.0” (Cormode and Krishnamurthy, First Monday, 2008) Size Channel Intrusivity
Why Web 2.0 works? Reach Online reputation
Technology
Marketing
Assesing the impact on Telcos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology Marketing
Framework 4 - Content 3 - Gadgets 5 - Services 2 - Technology 1 - Marketing T e l c o SW as a Service OVI Web21C SmartZone FIOS 3G Blyk Sugar Mama Flat rates Better chipsets / Better browsers OS integration / iSkoot MM messages / Music-Video P2P as a driver / Gaming Wallets-LBS Digital ID Bubbletop Grand Central 6 - Users U s e r s Continuos partial attention / New experts / Silent Iceberg / Cluster effects
Trend 1: Change in value proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 in the Telco datamining Cluster Interaction David Armano, Alex Wong ( 2007)
New segments Source: “Content Creators and PIM Freaks Key to Mobile Enterprise Success” (2006)
Trend 2: SW as a Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trend 3: Speed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speed (cont.) Content Business Fixed Access: Mobile Access @hotmail.com
Trend 4: Gadgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 Gb iPhone curve
Gadgets: Maslow Reloaded ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trend 5: Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content: P2P traffic
Trend 6: identification & mash-ups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All the pieces together Identification Personalization Location / Context Agreement Context BubbleTop from Orange Open Id standards in France Telecom: john.smith.Telco_X Google Grand Central Service
Mashups: Housing Maps
Mashups + Gaming - WOW
Gadget + Services: mobile mania ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(*) Source: Infonetics Research (2008)
Monetizing new services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Individual Lewis Carroll: “The hunting of the Snark”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual
Work Leisure Telco: customers and employees Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf Communication
Still there´s a long way to go ,[object Object],[object Object],[object Object]
Thank you! Daniel Collico Savio Director, Snark Consulting http://www.snark.com.ar [email_address]
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Daniel Collico Savio Web 2.0 Influence On Telcos Its 2008 Rome

  • 1. Web 2.0 influence on Telcos Daniel Collico Savio Director, Snark Consulting http://www.snark.com.ar [email_address]
  • 2.
  • 3.
  • 4.  
  • 5. Web 2.0 is not Second Life
  • 6. Web 2.0 is about collaboration and interactions… … and less time. “ Key differences between Web 1.0 and Web 2.0” (Cormode and Krishnamurthy, First Monday, 2008) Size Channel Intrusivity
  • 7. Why Web 2.0 works? Reach Online reputation
  • 10.
  • 11. Framework 4 - Content 3 - Gadgets 5 - Services 2 - Technology 1 - Marketing T e l c o SW as a Service OVI Web21C SmartZone FIOS 3G Blyk Sugar Mama Flat rates Better chipsets / Better browsers OS integration / iSkoot MM messages / Music-Video P2P as a driver / Gaming Wallets-LBS Digital ID Bubbletop Grand Central 6 - Users U s e r s Continuos partial attention / New experts / Silent Iceberg / Cluster effects
  • 12.
  • 13. Web 2.0 in the Telco datamining Cluster Interaction David Armano, Alex Wong ( 2007)
  • 14. New segments Source: “Content Creators and PIM Freaks Key to Mobile Enterprise Success” (2006)
  • 15.
  • 16.
  • 17. Speed (cont.) Content Business Fixed Access: Mobile Access @hotmail.com
  • 18.
  • 19.
  • 20.
  • 22.
  • 23. All the pieces together Identification Personalization Location / Context Agreement Context BubbleTop from Orange Open Id standards in France Telecom: john.smith.Telco_X Google Grand Central Service
  • 26.
  • 27.
  • 28. Individual Lewis Carroll: “The hunting of the Snark”
  • 29.
  • 30. Work Leisure Telco: customers and employees Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf Communication
  • 31.
  • 32. Thank you! Daniel Collico Savio Director, Snark Consulting http://www.snark.com.ar [email_address]

Notes de l'éditeur

  1. Good afternoon, I´m very pleased to be here sharing this time with you. About Snark, it is a consulting firm based on Argentina, with three main activities: I training about trends. Main customers are nextel, Telefonica, Movistar, etc. Development of some 2.0 iniciatives in LatAM (content management systems, for example) Revenue assurance and Change Managemtne projects for Telefonica International.