A look at how KoMarketing ties together search engine advertising, social media marketing, and search engine optimization to create comprehensive online marketing programs for clients worldwide.
2. Online Marketing Process (Slide 1 of 2)
Immediate
Exposure
Potential Benefits:
• Immediate Visibility in
Search Engines
• Direct Demand
Generation Channel
• Controlled Ad
Messaging
• Ability to Test & Refine
Campaigns Quickly
Ongoing
Communication
Long Term
Visibility
Potential Benefits:
• Establish One-on-One
Connections with Target
Markets & Key Influencers
• Real-Time Feedback and
Market Research
• Create / Enhance
Relationships with Customers
& Partners
Potential Benefits:
• Be Found Consistently in
Trusted Organic Search
Results
• Greater Leverage for
Launching Future Content
Marketing Initiatives
• Create a Platform for
Testing New Marketing
Opportunities
PPC
Pay Per Click
Advertising
SMM
Social Media
Marketing
SEO
Search Engine
Optimization
3. Online Marketing Process (Slide 2 of 2)
PPC
Pay Per Click
Advertising
SMM
Social Media
Marketing
Potential Tactics Involved:
• Keyword Research
• Advertising Copy
• Landing Page Creation
• Testing and Refining
Campaigns
• Bid Management
Potential Tactics Involved:
• Identification of Appropriate
Influencers and Communities
• Message Creation (Telling
the Client’s Story)
• Content Generation (Copy,
Graphics, Video, etc)
• Trust Development through
Ongoing Communications
SEO
Search Engine
Optimization
Potential Tactics Involved:
• Keyword Implementation,
Analysis & Optimization
• Enhancements to Site
Architecture
• Acquisition of Inbound Links
• New Content Development
and Optimization
Immediate
Exposure
Ongoing
Communication
Long Term
Visibility
4. • We are active participants in our industry’s communities
• We are respected industry professionals
5. Contact Information
KoMarketing
374 Congress Street, Suite 507, Boston, MA 02210
T: (877)-3B2B-SEO
P: (781) 209-1989
Email: info@komarketingassociates.com
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