The document discusses research design and different types of research designs including exploratory, descriptive, and causal research designs. It provides details on each type of design, their purposes, appropriate research questions to address, and common methods used. Exploratory research aims to gain background information and define problems, descriptive research describes phenomena, and causal research determines causality between variables. The document also discusses important considerations for research design such as defining constructs, developing operational definitions, specifying objectives, and controlling for extraneous variables.

1. Problem Definition and Marketing Research Design By Rama Krishna Kompella

4. Figure 2.6 Factors to be Considered in the Environment Context of the Problem Figure 2.6 Factors to be Considered in the Environment Context of the Problem Past Information and Forecasts Resources and Constraints Objectives of the Decision Maker Buyer Behavior Legal Environment Economic Environment Marketing and Technological Skills Figure 2.4 Conducting a Problem Audit

5. Table 2.1 Management Decision Problem Versus the Marketing Research Problem

8. Figure 2.8 Proper Definition of the Marketing Research Problem Proper Definition of the Marketing Research Problem Component 1 Component 2 Component 3 Marketing Research Problem Broad Statement SPECIFIC COMPONENTS

10. Research design is a set of advance decisions that make up the master plan specifying the methods and procedures for collecting and analyzing the needed information.

12. Three Types of Research Design Table 1.0 Research Objective Appropriate design To gain background information, to define terms EXPLORATORY To clarify problems and hypotheses, to establish Research priorities. To describe and measure marketing phenomena at a point in time DESCRIPTIVE To determine causality, to make “if-then” statements CAUSAL

17. How are these Constructs Developed?

32. Q & As