The document provides a rubric for Assignment 2 which includes 4 questions. Question 1 asks about the components of a research report and pitfalls to avoid. Question 2 involves a hypothesis test on proportions of home-based businesses owned by men and women. Question 3 involves a hypothesis test on steel bar production. Question 4 discusses observational research methods in market research.

1. Rubric for Assignment 2
By Rama Krishna Kompella

2. Instructions
• The objective of the assignment is to make
sure you understand what is asked, rather
than just write the answers without thinking
• Instead of coming up with rote / by-hearted
lines, try to come up with explanations in your
own words

3. Instructions
• The aim of the test is to know
– How well you understood the concepts discussed
in the class
– How well you can integrate them
– How you can use the concepts in some real life
situations

4. Question 1
• What comprises the research report? What
are the pitfalls that the researcher needs to
avoid while preparing the research report?

5. Question 1
• You need to detail the various components of
a research report (Discussed in the last
presentation)
• Various points to keep in mind while
preparing a research report

6. Question 2
• Are an equal number of home-based
businesses owned by men & women? A recent
study of 899 home-based businesses reported
that 369 were owned by women. Is there
evidence that there are an equal number of
home-based businesses owned by men &
women? Use a 0.05 level of significance

7. • Need to find whether the proportion of
females owning a home-based business are
equal to the proportion of males owning a
home-based business
• Need to write null and alternative hypotheses
• Calculate the critical value using appropriate
test
• Write a conclusion based on the result

8. Question 3
• A Company manufactures steel bars. If the production
process is working properly, it turns out steel bars with an
average length of at least 2.8 meters with a standard
deviation of 0.20 meter (as determined from the engineering
specifications of the production equipment involved). Longer
steel bars can be used or altered, but shorter bars must be
scrapped. A sample of 25 bars is selected from the production
line. The sample indicates an average length of 2.73 meter.
The company wishes to determine whether the production
equipment needs an alignment. If the company wishes to test
the hypothesis at the 0.05 level of significance, what decision
would it make using the critical value approach to hypothesis
testing?

9. • Need to state the management problem
clearly
• State the null and alternative hypotheses
• Calculate the critical value using appropriate
test
• Write a conclusion based on the result

10. Question 4
• When one can use observation as a useful
technique for market research? Explain the
classifications associated with observational
research
• State the uses of observational method in
marketing research
• Write various kinds of observational research,
and specific instances when they can be used

11. Case Study –
Consumer Satisfaction
• You need to do some background research
regarding the industry and usage in order to
come up with various aspects which might
lead to customer satisfaction (Please refer to
scale construction which we discussed in the
class)
• Come up with a scale which precisely
measures customer satisfaction for washing
machine brand