4. Important parts in the
development
•
•
•
•
The purpose – the WHY
Focus on what’s important - simplify
Know your visitors Eliminating uncertainties – don’t make me
think!
• Develop constantly – evolution, not
revolution
• Measure everything you do!
• SEO – take control of your terms
20. Usability ROI
How much do you have a possibility to
earn by increasing the usability part
of the development phase from 5
percent of the development budget to
10 percent?
NielsenNormanGroup
21. Usability ROI
Average increase in conversions of
established KPIs: 83 percent!
(2003: 135 percent)
Source: Usability Return on Investment (2011)
31. WHO is going to visit the web
site?
WHY are they visiting the web
site?
WHAT are they doing?
WHEN are they visiting the web
site?
HOW are they visiting?
33. Don’t make me
think!
Don't Make Me Think! A Common Sense Approach to Web Usability
Steve Krug (ISBN: 9780321344755)
34.
35. Eliminate uncertainties
1. Be consistent – the power of recognition
•
•
Design
Develop your content strategy
Terminology
Headers
Subheaders
Relevance
Content style and language
53. Four primary tips to website
owners:
1.
2.
3.
4.
Measure everything!
Listen to your customers.
Develop all the time! Think
evolution, not revolution.
Never be fully satisfied.