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9. Bodega and Visitor center located by
highway A-62, Lisbon-Helsinki,
targeting over 14.M cars a year.
Vineyards planted in Copaboca winetours, wine-buffet and
Torrecilla de la Abadesa, by tapas bar; gift shop and meeting
Duero riverbed, under facilities.
Environmentally protected
Natural area CASTRONUÑO

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12. Bottle necker - table top - case card.

16. Surface 2009: 120 has.
Surface 2013: 200 has.
Planned capacity 2009 harvest: 900.000 kgrs
“ “ 2013 “ : 2.000.000 kgrs
Copaboca DO Appellations 2009: DO RUEDA
“ “ “ 2013: 4 new DO’s
Formats 2009: glass (crew cap closure)
Formats 2013: “ , BiB, can, pet,
TARGET: TOP 5 RUEDA ESTATES

17. Super-premium wine
Copaboca do rueda
Goal reaching the
Wine Mid-market.
Appellation wine
Table wine

18. Super-premium wine
Consumer
Learning
Courve
Appellation wine
Higher
Income
Better
Tasting Table wine
skills

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35. Castilla y Leon region
includes 10 wineregions
among top of Spain.
Do RUEDA
Do rueda DO RUEDA
DO CIGALES
DO TORO
DO RIBERA DE DUERO
DO ARRIBES
DO BIERZO
DO ARLANZA
Vdt Valtiendas
Vdt Leon
Vdt Zamora

36. Do RUEDA
•42.M.Btls 75cl
are sold ‘08. •German Market: 2M.
•A 15% increase •Benelux : 1,5 M
•Export sales ‘08: •USA/CAN: 1.2M
(19% of total) •Asia: 0,6 M
6,6M. Btls.