한국온라인게임유럽진출전략 세미나_20101123_VEYOND

Copyright © 2010 VEYOND PARTNERS
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means- electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
2010 한국 온라인게임 유럽진출 전략 세미나
November 23, 2010

1
Agenda
© 2010 VEYOND PARTNERS | Korea Game Watch
I. VEYOND PARTNERS 소개
II. 유럽시장과 한국게임
III. Korea Game Watch 소개

2© 2010 VEYOND PARTNERS | Korea Game Watch
VEYOND PARTNERS’ main business model is to provide valuable Research/ Insightful Knowledge on Korean TMT (Telecom, Media &
Technology) industry to the World.
It also provides the Professional Connecting Service and Consulting/ Advisory Services to Global clients who want to utilize from
Korea’s advanced Digital Economy experiences.
VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global
companies such as Accenture, Arthur D Little, AT Kearney, Yahoo, Hyundai, CJ Cablenet, SK Telecom, KTF and Samsung.
VEYOND PARTNERS는 Telecom, Media, Technology Sector를 중심으로 한
신규사업/사업개발 분야에 전문화된 Consulting Boutique입니다.
Who We AreI. VEYOND PARTNERS 소개
• Ecosystem Analysis
• Market Analysis
• New Business Finding
• Business Analysis
• Industry/ Company Evaluation
• Benchmarking
• Market Research & Survey
• Multimedia Reporting
• New Business Development
• Go-To-Market Strategy
• Marketing Strategy
• Business Innovation Strategy
• Convergence Strategy
• Technology Strategy
• Business Reinforcement Strategy
• Alliance Strategy
• Business Search & Advisory
• Business Simulation
• Business Integration
• Business Facilitation
• Capital Investment
• Business Outsourcing
• Syndication
• Conference & Seminar
Consulting
Venturing
Research
Telecom
Media
Technology
Sector

3
VEYOND PARTNERS provides its clients with insightful and perspicacious market intelligence through its research service by leveraging its
Korean roots.
By offering logical, proven, and practical solutions, VEYOND PARTNERS’ consulting helps its clients to solve business problems regardless of its
nature such as what to, whether to and how to do so.
Further, VEYOND PARTNERS is willing to be long term partners throughout the clients’ venturing; it either helps to find the right partner in
Korea or becomes a partner itself by utilizing its extensive business networks.
VEYOND PARTNERS는 사업진행의 객관적인 Consulting/Advisory Service를 제공하는 동시에
높은 타당성이 검증된 사안에 한해서 실행을 담보할 수 있는 Execution을 지원하고 있습니다.
What We DoI. VEYOND PARTNERS 소개
VEYOND PARTNERS providing the one week Korean TMT session + benchmark tour
named ‘ Journey to Korean Digital Media’ to Norwegian Media Professionals
During VEYOND PARTNERS’ visit to London
for the Round Table Summit 'Trends and
Insights of Korea & Japan', VEYOND
PARTNERS have had very interesting
discussions with the participants who were
Vodafone, Orange, BBC, EMI, NEC Europe,
etc.
What will work in Mobile TV? It could be adult
contents, sports, news, gambling. It may vary
to country to country, culture to culture. But
one thing is Technology will not be the issue
(whether DMB, DVB-H, MediaFLO). It is all
about delivering the value which
can create the 'Beyond Expectation'. When anyone who wants to utilize the opportunities of
Mobile TV, think about the human nature of irrationality. People do something that can not be
explained especially if it is new to the world.

4
Expertise
&
Professional
Network
Global Perspective
&
Communication
Most of our members have great career experiences gained from well established firms such as Accenture, AT Kearney,
ADL, KTF, Yahoo, Hyundai to name a few.
Most of them are post graduate level educated from prestigious schools either from Korea/Abroad
All of them are energetic enough to venture out their well established previous careers and established strong reputation
from their peer group.
Members of our firm come from diverse back grounds and industries such as Finance, Media, Telecom, Technology, and
Internet
Most of them are possessing significant industry experiences allowing them to have sufficient professional/personal
networks which are important to successfully achieve the work we do
Most of our members have great career experiences gained from well established firms such as Accenture, AT Kearney,
ADL, KTF, Yahoo, Hyundai to name a few.
Most of them are post graduate level educated from prestigious schools either from Korea/Abroad
All of them are energetic enough to venture out their well established previous careers and established strong reputation
from their peer group.
Members of our firm come from diverse back grounds and industries such as Finance, Media, Telecom, Technology, and
Internet
Most of them are possessing significant industry experiences allowing them to have sufficient professional/personal
networks which are important to successfully achieve the work we do
VEYOND PARTNERS’ primary strategy is providing professional services to Foreign Clients who want to investigate Korean
market
We have not only the expertise on the Korean market, but we are also well aware of the delicate situation of our foreign
clients and hence try to create our products in an international perspective
Unlike many typical Korean workers we are confident and comfortable with our English proficiency since our working
language is not Korean but English
We have already done several projects/assignments in English and have received excellent feedbacks from our business
partners who were from Swiss, UK, Hong Kong, China, and Norway
Also we possess great communication and project management skills in Korean business settings since most of our
members have professional experience from major consulting firms
VEYOND PARTNERS’ primary strategy is providing professional services to Foreign Clients who want to investigate Korean
market
We have not only the expertise on the Korean market, but we are also well aware of the delicate situation of our foreign
clients and hence try to create our products in an international perspective
Unlike many typical Korean workers we are confident and comfortable with our English proficiency since our working
language is not Korean but English
We have already done several projects/assignments in English and have received excellent feedbacks from our business
partners who were from Swiss, UK, Hong Kong, China, and Norway
Also we possess great communication and project management skills in Korean business settings since most of our
members have professional experience from major consulting firms
VEYOND PARTNERS는 가치 그 이상(bEYOND + Value = VEYOND)을 제공하기 위해 Best
Effort를 추구하고 이를 바탕으로 고객과 지속적이고 장기적인 Partnership을 이어가고 있습니다.
Unique ValueI. VEYOND PARTNERS 소개

5
VEYOND PARTNERS는 세계적 언론을 통해 TMT Sector에 대한 Insight를 제시하고 있습니다.
PressI. VEYOND PARTNERS 소개
Industry observers generally agree that mobile-video services for
both 3G and DMB have been financially disappointing.
"We are very good at making technology and new services,"
says Chung Yun-ho, a telecom industry consultant and
managing partner of Seoul-based consulting firm Veyond
Partners. “
But considering the business model wisely is not something
we are good at."
In a statement, the commission said WIPI had brought some
efficiency to South Korea’s cell phone market but left it out of step
with the global development of phones based on newer types of
software.
“ The abolition of this rule means this market is going to be
more globalised “ said Chung Yunho and industry consultant
at Veyond Partners in Seoul.

6
VEYOND PARTNERS는 다수의 국내외 Client에게 신규사업/사업개발 서비스를 제공해 왔습니다.
ExperienceI. VEYOND PARTNERS 소개
Digital Signage
Strategy
USIM
Strategy
POC-based
New Biz
Revenue Projection
(Digital Signage)
The Future of
Media Industry
Cable TV
Strategy
Satellite TV
Strategy
IPTV Solution
Agency
Media Solution
Advisory
Media Solution
Advisory
Internet Service
Agency
Documentary Film
Advisory
Media Contents
Facilitation
New Media
Benchmarking
B2B Solution
Agency
New Biz
Lecture
Biz Simulation
Agency
3G Market
Research
IT System
PMO
Negotiation
Lecture
Cust. Experience
Strategy
Next Broadband
Research
Security System
Inspection
New Biz (Finance)
Strategy
Market Entry
Facilitation
SOC Globalization
Strategy
Broadband
Research
Globalization
Research
Global Roaming
Advisory
Web2.0
Conference
Mobile TV
Research
WiMAX
Research
Mobile Contents
Advisory
Mobile Contents
Advisory
Mobile TV
Research
Corporate Strategy
Seminar

VEYOND PARTNERS는 Global Network를 활용하여 고객 및 프로젝트를 적극적으로 지원합니다.
Global NetworkI. VEYOND PARTNERS 소개
Focused on Telecom &
Technology Industry
Mobile Network Operator
WiMAX Operator
(Potential)
Daniel Burgess
VEYOND PARTNERS, UK
Cambridge BA
MIT M.S. in Economics
Technology policy expert
PTOLEMUS (USA,
Netherland)
Mobility Ecosystem (LBS)
Frederic Bruneteau, CEO
前 Vodafone, LBS
前 Arthur D Little
Consultant
BDA which is Research,
Consulting & Investment
Group focused on TMT
sector
Duncan Clark, CEO
London School of
Economics
前 Goldman Sacks
Jan Ondrus
ESSEC, Professor
Mobile Industry Expert
Financial Industry Expert
Think London
London’s official foreign
direct investment agency
UK Trade & Investment
Patrik Karrberg
Mobile industry
consultant
Japan TMT expert (6
years work experience in
Tokyo)
PhD candidate in MIS at
LSE
New Zealand Trade and
Enterprise/Investment
Michelle Crames
giiv.com, CEO
Founder of Lean Forward
Media
前 McKinsey, Consultant
Harvard Business School,
MBA
ICO Partners
UK consultancy company
supporting services to
online games developers
NewZOO(Netherland)
Market research and
consulting firm focused
on the games industry.
Jae Hoon Jung
Incu Ventures, Founder
Goldman Sachs
Accenture
The University of Chicago
- Booth School of
Business
Atlas Interactive
(Germany)
Online payment solution
provider
Venture Capital
Venture Capital
Enabling tech. /SW Field
Early stage VC
High tech, Payment Field
Premier VC
Boku
Providing online
payments using your
mobile phone to pay
for digital goods

VEYOND PARTNERS는 Game Industry에 특화하여 국내의 게임소식과 게임회사의 정보를 해외에
제공하는 Business Platform으로써 Korea Game Watch를 개설하여 운영 중입니다.
Korea Game WatchI. VEYOND PARTNERS 소개

Korea Game Watch 사이트 개설 후 한국을 제외한 87개 국가에서 약 4,100 회의 방문이 있어 왔고
이를 통한 해외로부터의 Contact이 발생하고 있습니다.
ReadersI. VEYOND PARTNERS 소개

10
Agenda
III. Korea Game Watch 소개

유럽시장은 전체 게임 시장에서 온라인 게임의 비중은 낮으나 향후 성장이 기대되는 시장입니다.
유럽시장II. 유럽시장과 한국게임
2006
콘솔
아케이드
온라인
모바일
2007 2008 2009 2010E 2011E 2012E
47.4
58.0
62.3 64.9 66.6 66.9 68.1
37.5
27.9
24.7
22.7 21.0 20.4 19.5
4.1 4.3 4.4 4.1 4.5 5.0 5.22.7
3.1
3.4 3.8 4.0 4.1 4.08.4 6.6 5.2 4.4 3.9 3.6 3.2
PC
Source: 2010 대한민국 게임백서, 한국콘텐츠진흥원
유럽 게임 시장 플랫폼별 비중
단위 : %

영국의 MMO 게임 시장
영국 MMO 시장II. 유럽시장과 한국게임
Source: MMO Market Report 2010, Newzoo

프랑스의 MMO 게임 시장
프랑스 MMO 시장II. 유럽시장과 한국게임

독일의 MMO 게임 시장
독일 MMO 시장II. 유럽시장과 한국게임

네덜란드의 MMO 게임 시장
네덜란드 MMO 시장II. 유럽시장과 한국게임

벨기에의 MMO 게임 시장
벨기에 MMO 시장II. 유럽시장과 한국게임

유럽의 인터넷/브로드밴드 인프라가 활발히 보급되고 있기 때문에 한국의 온라인 게임이 더욱
적극적으로 진출할 여건이 조성되고 있습니다.
유럽의 인터넷 환경II. 유럽시장과 한국게임
28.8
38.4
47.8
55.0
60.6
66.1
71.8
76.9
82.4
86.4
6.5
10.9
16.2
22.5
28.8
32.1
36.0
41.7
47.4
53.0
87.6
84.5
80.6
77.0
73.3
69.2
65.3
62.1
57.8
54.3
57.5
52.1
46.7
41.4
37.9
35.0
29.1
22.6
19.1
16.2
0
10
20
30
40
50
60
70
80
90
100
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
서유럽인터넷
서유럽브로드밴드
중/동유럽인터넷
중/동유럽브로드밴드
단위 : %
유럽 인터넷/브로드밴드 성장 예측

2009년까지 한국 게임의 수출은 주로 중국, 일본, 대만, 동남아시아에 집중되어 왔고, 유럽의 비중은
10% 미만으로 점진적인 성장을 보여왔습니다.
한국 게임 수출의 유럽 비중II. 유럽시장과 한국게임
2005 2006 2007 2008 2009
중국
대만
일본
북미
동남아
유럽
기타
21.6 24.6
31.9
26.9
35.3
9.9
9.7
7.9
12.2
8.4
43.4
32.3
31.7
20.5
26.1
5.8
7.2
5.3
10.0
6.8
15.0
19.2 16.9
16.9
12.1
4.2 5.9 4.7
8.5 8.2
0.1 1.1 1.6
5.0 3.0
단위 : %
2005~2009 한국 온라인게임의 수출 국가별 비중 비교

다른 지역에 비해 유럽에 많은 한국 게임회사가 진출해 있지는 않지만, 대만/동남아시아와 같은
시장보다는 더욱 진출 의지가 강한 지역입니다.
유럽시장 진출 의지II. 유럽시장과 한국게임
한국 게임회사가 현재 진출한 해외 시장
대만
동남아
북미
유럽
기타
일본
중국
중남미
20.4
8.9
17.8
12.8
18.8
5.3
2
13.9
대만
동남아
북미
유럽
기타
일본
중국
중남미
15.3
13.7
19.6
15.3
14.4
4.9
4.5
12.3
한국 게임회사가 향후 2년 이내 진출 예정인 해외 시장
단위 : %
단위 : %

20
Agenda
III. Korea Game Watch’s Offering

온라인 게임 업체들은 정보/자금 부족, 전담인력의 부재, 판로 거점 등을 수출의 장애요인으로
생각하고 고민하고 있습니다.
BackgroundIII. Korea Game Watch’s Offering
해외시장에 대한 정보부족
기타
자금부족
수출/해외마케팅 전담인력
부족
기존 메이저업체의 시장선점,
진입장벽
상이한 문화적 배경 차이
해당 국가 내 판로거점
부족
게임 콘텐츠 경쟁력(수준) 낮음
정부정책/지원 전담기관 혼선
한국의 낮은 국가 신인도
20.2
18.8
13.9
12.9
10.9
9.1
7.3
5.9
0.3
1.2
Research
&
Consulting
투자 유치
홍보
Partner
Search
단위 : %
온라인게임업체의 게임 수출 장애요인
Seminar

Korea Game Watch는 해외를 대상으로 게임과 회사의 상시 홍보를 가능하게 합니다.
상시 홍보채널III. Korea Game Watch’s Offering

Korea Game Watch는 게임회사가 자체 여건상 진행하지 못하는 타겟 지역에 대한 조사 및 중장기
전략 수립을 지원합니다.
Research/ConsultingIII. Korea Game Watch’s Offering
Existing Problems
진출하고자 하는 시장에 대한 정보 부족
사업 진행에 대한 중장기 전략 부재
Activity in Project
Target 지역 게임 시장(규모, 성장, Market Dynamics )분석
주요 사업자 분석/Benchmarking
게임 User Group 별 특성 및 시나리오 분석
- Optimistic, Moderate, Pessimistic
진입 전략에 기반한 Financial Projection
Result
Target 시장 진출 타당성 조사
온라인 게임사업 중장기 전략

Korea Game Watch는 해외 시장 진출을 위한 다양한 파트너를 찾고 이에 수반되는 회사소개자료
작성, 계약 검토 등 제반 업무의 진행을 돕습니다.
Partner Searching 지원III. Korea Game Watch’s Offering
PublishersPublishers
관련 사업자관련 사업자
국내 개발
Studio
국내 개발
Studio
Korea
Game
Watch
Korea
Game
Watch
추천 요청
소개
추천 요청
필요 자료
제공
제휴/계약
의향 타진
소개 •회사소개서
•계약서 작성

Korea Game Watch가 보유한 국내외 벤처캐피탈과의 Network을 통하여 투자자금의 유치 및
수반되는 자료작성, 재무 분석 등의 업무를 지원합니다.
투자유치 지원III. Korea Game Watch’s Offering
국내/외
투자자
국내/외
투자자
Korea
Game
Watch
Korea
Game
Watch
국내 개발
Studio
국내 개발
Studio
투자제안/
추천요청
투자 관련
제안 준비
투자자
탐색 요청
상세 정보
요청
투자자
요청 사항
정리
회사소개
게임소개서
Financial
Analysis
작성
PT
Support
투자자
요청사항
전달
투자
필요 정보
제공

Korea Game Watch는 주한 대사관/투자청 및 해외의 유관사/시장조사기관들과의 Network을
활용한 세미나를 개최하여 해외진출에 필요한 Insight를 제공합니다.
지속적인 Seminar 개최III. Korea Game Watch’s Offering
국내 개발
Studio
국내 개발
Studio
Korea
Game
Watch
Korea
Game
Watch
제안/협의
제안/협의
Seminar
초대
대사관/투자청대사관/투자청
해외 게임 유관사해외 게임 유관사
ResearchersResearchers
제안/협의

VEYOND HAUS, 310-13
Sangsu-dong, Mapo-gu
Seoul, 121-829, Korea
Phone 82 2 2233 4445
Fax 82 2 2233 4451
www.veyond.com
www.koreagamewatch.com

한국온라인게임유럽진출전략 세미나_20101123_VEYOND

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 한국온라인게임유럽진출전략 세미나_20101123_VEYOND

Similar to 한국온라인게임유럽진출전략 세미나_20101123_VEYOND (20)

Recently uploaded

Recently uploaded (20)

한국온라인게임유럽진출전략 세미나_20101123_VEYOND