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Games As A Challenge To YLE
1. Games as a challenge to YLE Children & Youth
Interactivity on TV
Children’s and youth TV have always been interactive
Programmes have motivated children to draw and hobby and
the results were shown on TV
On-line interactivity was phone calls
Jussi-Pekka Koskiranta 4.9.2009 1
2. Games as a challenge to YLE Children & Youth
Hugo in 1992
The first digital interactive TV-game format for the family
audience in YLE
Amazing new technology: Audience was ably to contact the
studio on live show and actually play the computer game while
the whole Finland was viewing!
Danish format
Hardware was Amica computers
Light entertainment, no educative dimension
Jussi-Pekka Koskiranta 4.9.2009 2
3. Games as a challenge to YLE Children & Youth
Galilei and the Lost Toys in 1995
Popularity of Hugo and the demand of interactive formats
We wanted to learn how to produce games
Created by YLE Childrens Programmes together with
independet game company in Finland
Educative and entertaining
First real time animated 3D live show in Finland
Broadcasted on Fridays at 17.30
Inteactivity: Phone calls – children solved riddles and puzzels
with the real time host Galilei
The target audience was children age from 4 to 8.
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4. Games as a challenge to YLE Children & Youth
WWW
1995 “www.yle.fi” was opened.
Internet started to crow as a meaningful partner to TV
Crossmedia game projects started to develop.
Popularity of sms-messages was growing
SMS became the natural way to interact on live TV
programmes.
SMS high-priced - internet became the tool of interaction of
children, teenagers and youth.
Jussi-Pekka Koskiranta 4.9.2009 4
5. Games as a challenge to YLE Children & Youth
SMS
All types of
interactive sms game
shows started on TV
for the adult
audience
Off-time slots
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6. Games as a challenge to YLE Children & Youth
CROSS MEDIA
TV-game development has focused more or less to cross
media possibilities of web and TV
Web ideal for interaction and participation
53% of Finnish youth rate web as the most important media
Only 32% rate TV
That means that web has a lot to give for TV
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7. Games as a challenge to YLE Children & Youth
GAMES AND TV
Game is doing something, not just viewing
Edutainment is difficult but games can do it!
TV programmes have to develop such formats which can
benefit the interactivity of games
Case 1. Hurrikaani: yle.fi/operaatiohurrikaani
Case 2. Poinzi: yle.fi/poinzi
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