HbbTV is an open global standard established in 2009 that combines broadcast and internet television, allowing smart TVs to access online interactive applications and services related to TV programming. It aims to provide a consistent user experience by establishing common standards, as TV manufacturers previously used their own incompatible approaches. HbbTV applications filter web content to provide only relevant information for the TV, similar to how mobile apps organize content. The standard has seen widespread adoption in Europe and trials in other regions. It allows interactivity through a TV remote's red button and provides enhanced program guides, video on demand, news articles and more. Future developments may integrate social media sharing and second screen experiences between TVs and other devices.

1. What is HbbTV
OPEN
GLOBAL STANDARD
2009
Broadcast
+
Internet
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2. Internet Application for TV
 Smart TV brought internet onto the TV sets
 But all manufacturers like Samsung, Sony, Philips
have their own standards for applications
 HbbTV is an open standard and will increase
services by bringing interactivity part of every
program
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3. Why Application?
 Internet is full of information
 HbbTV application is filtering only the needed
information from web for TV
 Similar how tablet computers and mobile phones need
customized applications to sort the information
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4. HbbTV in Europe
Source: HbbTV association
in regular operation
announced / trials
no information
other plans
 Trials also in Australia, China, Japan, US
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5. Red button
 You can control HbbTV with
the Red button on you
remote control
 The key content will be:
 Enhanced EPG with
pictures, synopsis, trailers
 Catch up TV + Video ondemand
 Articles + news
 And much more in the future!
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6. User’s view
 This is an example how you
see launcher offering you
HbbTV services
 And this is how you can
open the service with your
Red Button
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7. User’s view
 And this is what you see on to the top of
your TV screen; EPG
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8. Second Screens
 In future Second Screens
will play an important
role to bring interactivity
and social media tools
for TV viewers
 MTV3 in Finland is
testing web service
where you can record
30” TV show and send it
to your friends via social
media
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9. Second Screens and HbbTV
 The next step will be the
integration of HbbTV and
Second Screens
 That will mean that next
generation HbbTV is
going to be devoloped
from anonymous services
towards personal services
- Web Real-Time Communication
(Web RTC)
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