lessons in social - session from barcamp munich, Markus Angermeier aka kosmar. corresponding blogpost: http://fon.gs/lessonsinsocial

1. Lessons in Social
Barcamp München, 2007-10-07
Markus Angermeier | kosmar.de | nerdwideweb.com | wearewhitelabel.com

2. Do you know those?
02/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

3. Do you know those?
facebook.com digg.com
youtube.com del.icio.us
myspace.com stumbleupon.com
flickr.com dopplr.com
last.fm xing.com
ilike.com linkedin.com
twitter.com virb.com
pownce.com asmallworld.com
jaiku.com upcoming.org
plazes.com plaxo.com
02/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

4. Why would anyone use
SoSo and SocNets?
03/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

5. Why would anyone use
SoSo and SocNets?
be social: stay friends, find contacts
network for your business
exchange knowledge, links and interests
promote yourself as a professional
promote yourself as a person
feed your vanity monkey
03/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

6. How to become a
popular user?
04/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

7. How to become a
popular user?
give something away and get back more
be nice
be active
be transparent and authentic
stay careful about your private data
04/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

8. How to develop a
popular SoSo?
05/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

9. How to develop a
popular SoSo?
don’t collect private data without reason
listen to your users
offer a useful service
stay simple and open
decide between growth and quality
care about privacy
05/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

10. Lessons learned
06/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

11. Lessons learned
who did it right?
what went wrong?
06/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

12. Lessons in freedom
07/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

13. Lessons in freedom
blogs, flickr, myspace, youtube, facebook
give freedom of use
let users decide what they want to do
with your service
maybe don’t care about fake profiles
07/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

14. Lessons in usability
08/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

15. Lessons in usability
del.icio.us, flickr, facebook, dopplr
focus on simplicity
have a clear primary use case
invest in design
know why you use ajax
08/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

16. Lessons in community
09/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

17. Lessons in community
flickr, facebook, stumbleupon
listen if your users want changes
talk to your users
don’t change anything without telling
beforehand
have a blog, forum and wiki
09/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

18. Lessons in openness
10/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

19. Lessons in openness
twitter, flickr, facebook, myspace
provide an open api
encourage mashups
react when users invent new use cases
make integration of 3rd parties possible
try to steer the process
10/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

20. Lessons in privacy
11/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

21. Lessons in privacy
flickr, plazes, dopplr, facebook
easy options to protect private data
differentiate between:
public (even google can see it)
visible for friends
visible for family
invest in someone who knows about
security technology
11/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

22. Lessons in network effects
12/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

23. Lessons in network effects
myspace, xing, linkedin
build on foaf /six degrees:
show the contacts of my friends
make it easy to connect with others to
get a fast growing network
make it hard to connect with others to
achieve quality in the network
12/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

24. Lessons in connecting
13/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

25. Lessons in connecting
xing, flickr, stumbleupon
make it easy to comment on others
make it easy to message strangers
show my recent visitors
allow groups for anything at first
restrict group creation to premium users
or on request later
13/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

26. Lessons in violation and spam
14/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

27. Lessons in violation and spam
youtube, flickr, digg
tell users about copyright
encourage creative commons
act on violation when appropriate
get clear terms of service now
don’t change the rules without good
reason
implement a spam report system
14/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

28. Lessons in vanity
15/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

29. Lessons in vanity
myspace, virb
make it easy customize the profile page
even if it’s not easy people will do it
maybe restrict it within reason to avoid
trash overflow
15/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

30. Lessons in vanity II
16/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

31. Lessons in vanity II
flickr, stumbleupon, xing, plazes
make statistics of each user visible to the
public
introduce a karma system
or activity meter
16/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

32. If you do most right
you may get some …
17/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

33. Lessons in love
level42
“restless eyes, egos burn … ”
18/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com