This document discusses social media and provides examples of different types of social media platforms. It then discusses how brands can use social media for marketing purposes, providing the example of Old Spice's successful social media marketing strategy on YouTube. The strategy involved creating humorous YouTube video responses to tweets that went viral and helped significantly increase Old Spice's sales.

1. By Konstantin Kirov 10114067
Viktor Lakov 10114076
Milen Kostadinov 10114078

2. What is “Social Media”
Web based and mobile technologies
 Communities
 Organizations
 Individual interaction

A group of new kinds of online media

3. Classification
Community Social-networking Sites
 Media Sharing Sites
 Social Bookmarking Sites
 Blogging Social Networks
 Music Social Networks


4. Community Social-networking
Sites

5. Media Sharing Sites

6. Social Bookmarking Sites

7. Blogging Social Networks

8. Music Social Networks

9. Social media & Marketing
Low initial costs of advertising
 Two-way relationships
 Quick spreading
 Collecting data through social media


10. Old Spice history
Prominent American brand
 Founded 1934 by the Shulton Company
 Acquired in 1990 by Procter & Gamble
 Saling ships = trademark

"If your grandfather hadn't worn it, you
wouldn't exist."

11. Social Media Marketing
Strategy
TV spots -> Twitter -> YouTube videos
-> re-tweeted
 Humorous 30-second YouTube videos

“A woman's man that was okay for
men to love”

12. Why YouTube
People are very familiar with the ways of
sharing it, liking it, and favoring it
 Replying in video feels appropriate in
relation to the prior TV ads
 Keeping the allure and
mystique of
this guy
alive


13. Facts and Figures

14. Facts and Figures
#1 most viewed sponsored channel on
YouTube
 236 million YouTube Views
 80,000 Twitter followers in 2 days
 Facebook Interaction increased 800%
with the personalized videos


Sales figures increased by 107 %

15. Mano a Mano En El Baño

16. THE END