Profile

2. LIVERPOOL RETAIL INDIA LIMITED Status in Style LIVERPOOL RETAIL INDIA LIMITED

3. Liverpool Corporate House Liverpool Reception

4. LIVERPOOL RETAIL INDIA LIMITED AGENDA Vision Indian Apparel Retail Industry Growth Drivers Of Retail Industry Retail Apparel Brands In India Liverpool – An Emerging Brand Products Offered Product Mix Distribution Process Liverpool – All India Presence

5. LIVERPOOL RETAIL INDIA LIMITED VISION STATEMENT Common Man Reach Quality product at affordable prices Distribution Network at each part of the Nation Assistance of platform to small suppliers To be amongst the leading Retail brands

6. LIVERPOOL RETAIL INDIA LIMITED INDIAN APPAREL RETAIL INDUSTRY India, the second fastest growing economy Apparel Industry largest contributory of Retail Market, constituting almost 39% Apparel Industry totally valued at Rs.98000.00 Cr in 2006 including organized sector at Rs.18500.00 Cr Apparel Industry showing YoY growth rate of 30.3% in 2005-06 Growth rate of 113% in 2006 for opening new outlets Industry growing at a CAGR of 13.60%

7. LIVERPOOL RETAIL INDIA LIMITED GROWTH DRIVERS OF RETAIL INDUSTRY Changing Demographic Profile More than 65% people below age of 35 Yr Composition of age group shifting in area of 20-49 Yrs, the working population Rising Income Levels Significant increase in High Income group from 55 lakhs household in ’95 to 180 lakhs in ’05 Increase in nuclear family assist in spending power from 3% to 4%

8. LIVERPOOL RETAIL INDIA LIMITED GROWTH DRIVERS OF RETAIL INDUSTRY Urbanization Organized retail more successful in cities Earlier focused on Metro cities now moving towards tier I and tier II cities Emergence of Mall Culture & Retail Space Retail Space has been increased from 220 lakhs sq ft in 2005 to 900 lakhs sq ft by 2007 Additional retail space has contributed Rs.30000 Cr of business to organized sector Impulse shopping to go up by 40% of total mall shopping

9. LIVERPOOL RETAIL INDIA LIMITED GROWTH DRIVERS OF RETAIL INDUSTRY Consumer Spending Higher aspiration values Private consumption expenditure grew at 7% in 2006-07 as compared to 6.28% in 2004-05 Increasing Brand Consciousness Increased expenditure on lifestyle and fashion Easier acceptance of luxury and willingness to experiment with mainstream fashion Improved Standard of Living

10. LIVERPOOL RETAIL INDIA LIMITED BRANDED PRODUCTS – INCREASING SHARE 23 Major players operating in Branded Segment Private Labels provide better margin Globally Private Labels contribute 17% of Retail sales Proportion of Branded in Different Categories (%)

11. RETAIL APPAREL BRANDS IN INDIA

12. Liverpool Store

13. Barcelona Store

14. KIDS WEAR LIVERPOOL RETAIL INDIA LIMITED

15. FOOTWEAR COLLECTION

16. LIVERPOOL – THE UMBRELLA BRAND LIVERPOOL BARCELONA LIVERPOOL KIDS LIVERPOOL FOOTWEAR

17. “Barcelona” successful Launching

18. Achievements

19. LIVERPOOL RETAIL INDIA LIMITED LIVERPOOL – AN EMERGING BRAND Incorporated in 2001 and entered into Retail Apparel Business in October 2006 Started with 10 retail outlets under brand name of LIVERPOOL and now has 491 outlets as on june 2009 with two brands LIVERPOOL and BARCELONA Strong presence in tier I and tier II cities Winner of LIMCA Book of World Record for opening 151 outlets on single day An ISO 9001 Certified Company

21. M.A. in Economics

22. Adequate experience in Marketing.

23. Looks after Marketing and Administration

24. KailashchandAgarwal, Whole Time Director

25. B. Com, C.A. (Inter)

26. Knowledge and experience in Finance

27. Looks after Finance and Legal aspect

28. TarachandAgarwal, Whole Time Director

29. B. Com

30. 8 Years of experience in textile

31. Looks after Brand Promotion and NetworkingLIVERPOOL RETAIL INDIA LIMITED

32. LIVERPOOL RETAIL INDIA LIMITED PRODUCTS OFFERED Men’s Wear Segment Been in the segment since beginning Contributes about 90 % of the sales Women’s Wear Segment Recently entered in the segment Contributes about 10 % of the sales Other Accessories/Apparels

33. LIVERPOOL RETAIL INDIA LIMITED PRODUCT MIX Industry share of RMG in 05-06 Men’s Wear - 36000 Cr - 41.40 % Women’s Wear - 25000 Cr - 34.40 % Kid’s Wear - 20000 Cr - 24.20 % Company’s Product Mix

34. LIVERPOOL RETAIL INDIA LIMITED PROCUREMENT / SOURCING Own Manufacturing Proposes to have stitching house of about 25% of its sales capacity To stitch all newer designs through own stitch house so that it doesn't get copied very soon To stitch special designs & Patterns which cannot be stitched outside Setting up one plant in Narol, Ahmedabad Outsourced Garments Primarily proposes to outsource its Clothing Material supplied by Company itself under its QC norms Stitching process carried under direct supervision of Company Goods manufactured is supplied to Company godown Company gives its own branding if as per Company requirement and standard

35. LIVERPOOL RETAIL INDIA LIMITED DISTRIBUTION PROCESS

36. LIVERPOOL RETAIL INDIA LIMITED DISTRIBUTION MODEL

37. LIVERPOOL RETAIL INDIA LIMITED FRANCHISEE RETAIL OUTLETS All present showrooms under franchisee models Follows two tier structure Company enters into rental agreement Franchisee enters into rental agreement Present focus on Company entering into rental agreement Exclusive outlets for ‘Liverpool’ and ‘Barcelona’ for distribution of Menswear and accessories and recently entered women wear Presently 251 outlets under Liverpool and 240 outlets under Barcelona Proposes to have 700 showrooms by March 2010 and 1000 by March 2011 including foreign franchisee Presently has 2 Foreign branches and proposes to increase to 12 by March 2010 and 42 by March 2011

38. LIVERPOOL RETAIL INDIA LIMITED Launching kidswear with exclusive showrooms by end of Aug,2009 Comparatively fewer brands exist in this segment and has huge potential to grow with people moving towards branded product for this segment even Average area of 700 square feet per showroom Under the same franchisee model Expenditure of around 8-10 lacs on furniture and 5-7 lacs on deposit Proposes 40 stores by September 2009 and 100 store by March 2010 After going through penetration stage, entry into foreign market from 2011-12 for this model Expects average Rs.40.00 Lacs revenue per store and Rs.16.00 Crore for FY 2009-10 and Rs.40.00 Crore for FY 2010-11 Kids Wear Showroom

39. LIVERPOOL RETAIL INDIA LIMITED Proposes to enter into foot wear segment to diversify its portfolio and still remain in the same retail segment A number of local brand though there are very few national brand A huge shift towards branded product from local product Major demand coming from Tier II and Tier III cities where Liverpool already has huge presence Will also be under the franchisee model Average area of 700 square feet per showroom Expenditure of around 8-10 lacs on furniture and 5-7 lacs on deposit Proposes 40 stores by September 2009 and 100 store by March 2010 Expects average Rs.35.00 Lacs revenue per store and total Rs.14.00 Crore for FY 2009-10 and Rs.35.00 Crore for FY 2010-11 Foot Wear Showroom

40. LIVERPOOL RETAIL INDIA LIMITED As the name suggest, one stop point for all family members for clothing, footwear,accessories,cosmetics etc. Distribution of all products of Liverpool and Barcelona and also that of kids wear and foot wear Concept of family stores in the form of life style showroom has worked in metro and tier I cities The Company proposes to take the concept to Tier II and Tier III cities Average area of 5000 square feet per showroom Under the company owned or leased and company operated model . Higher expenditure of around Rs.75.00 Lacs on furniture and branding and about Rs.25.00 Lacs for deposit Proposes 20 stores march 2010 and 50 store by March 2011 Target of average revenue of Rs.2.00 Crore per annum from each showroom and in toto Rs.25.00 Crore for FY 2009-10 and Rs.100.00 Crore FY 2010-11. already owned 20000 sq.ft.showroom in Ahmedabad. FAMILY STORES

41. LIVERPOOL RETAIL INDIA LIMITED Financial Projections

42. LIVERPOOL RETAIL INDIA LIMITED FUTURE PLANS Increasing retail outlets under brand Liverpool and Barcelona to 700 by March 2010 and to 1000 by March 2011 Launching of Kids wear and Foot Wear and initially 100 showrooms by March 2010 Launching of Family Stores for distribution of all product ranges of Company and initially proposes 20 showrooms by March 2010 and 50 showrooms by March 2011 Setting up own Stitching plant in Ahmedabad and regular enhancement to have capacity of about 25 % of total sales. Already purchased the land 6000 sq.mtr.at prime location. Construction of additional godowns for storage of goods Increase in branding expenditure for better brand building

43. Proposed Investment Increase in Retail Outlet under existing brand Setup of manufacturing unit Godown & infrastructure Expantion Launching of Kids wear Launching of Foot wear Launching of Family Stores Inc WC for Existing business WC for Kids Wear WC for Foot Wear WC for Family Store Others-brand promotion,p&p etc. TOTAL INVESTMENT Rs.15.00 Crore Rs.20.00 Crore Rs.15.00 Crore Rs.10.00 Crore Rs.10.00 Crore Rs.50.00 Crore Rs.25.00 Crore Rs.12.00 Crore Rs.12.00 Crore Rs.40.00 Crore Rs.10.00 Crore Rs.219.00 Crore LIVERPOOL RETAIL INDIA LIMITED

44. LIVERPOOL RETAIL INDIA LIMITED Sources of Fund Equity Infusion WC Loan (60% of requirement) Internal Cash Accruals TOTAL INFUSION Rs.165.00 Crore Rs.32.40 Crore Rs.21.60 Crore Rs.219.00 Crore

45. THANK YOU LIVERPOOL RETAIL INDIA LIMITED