This presentation was made by Tonyo Cruz, social media strategist from the Philippines at BlogFestAsia 2012: http://2012.blogfest.asia

1. THE PHILIPPINES
Going blogging, going social
BY TONYO CRUZ

3. 12th biggest country in the world, in terms of population
103,775,002 Filipinos

4. • 7th in Asia in terms of number of netizens (2011)
35,000,000 Netizens

5. 8th biggest Facebook population in the world
29,862,300 Facebook users

6. 10th biggest Twitter population, by country (2012)
9,500,000 Twitter users

7. 80,000,000 mobile phone users

8. World’s texting capital
2 billion text messages

10. Now has more categories, and with awards ceremonies for Visayas and
Mindanao, apart from the national awards
Philippine Blog Awards

11. Longest-running annual bloggers’ education event
iBlog Summit

12. Cebu Bloggers Society

13. Mindanao Bloggers Summit

14. Mindanao Bloggers

15. Cebu Blog Camp

16. Overseas Filipino bloggers

17. Citizen journalism

18. Citizen journalism

19. Soccsksargen Bloggers

20. VBS

21. Blogfest Soccsksargen

22. Twitter MeetUps

23. Social Good Summit 2012

24. Social Media Day 2012

25. Challenges

26. • Ethics issues
• Conflicts with mainstream media
• Copyright and intellectual property issues
• Cliques
• Payola
• Cybercrime Law
Challenges

27. • Niche blogging
• Bloggers, blogging going social
• Recognition and accreditation as media
• Growing role as influencers for causes, gov’t, business
• Bloggers programs from growing number of industries
and govt offices
• Citizen journalism
Lessons and gains