1. Presentation on
Marketing
Management
Presented to
Surajit Sarbabidya
Assistance Professor FBA
Topics:- Facial Cream

2. A rich heritage in color cosmetics &
skin care
• Lakmé has a rich heritage and a wealth of
understanding in women’s beauty needs.
Fashionistas seek the trends advocated by
Lakmé fashion statements as gospels of
fashion .
• A brand that has over 5 decades talked of
beauty is none other than Lakmé. Launched in
1952, it offered a range of cosmetics with nail
polishes & lipsticks from the early 80’s.

3. A rich heritage in color cosmetics &
skin care
• Lakmé also understands the importance of
maintaining and accentuating a women’s natural
beauty, for this it has introduced a range of
skincare products from 1987. These ranges
have been constantly innovated to bring
specialized beauty care and complete the range
for the definitive women.
• With a unique blend of understanding of women
of all ages, today, Lakmé is all about setting
trends and dominating the fashion arena.

4. Lakme Fruit Kissed Home
Facial
 An easy to use instant facial
with apple, kiwi fruit, papaya
and strawberry extracts as
well as natural clay.
 This wash off face pack gently
acts on skin to remove dirt
from inner pores.
 Leaving skin looking fresh
and glowing.

5. Lakme Fruit Kissed Home
Facial
• Segments:
Individual who works in dust
and outside are facing many
skin problem. This wash off
face pack gently acts on skin to
remove dirt from inner pores.
• Price:
This products price is $ 8.95,
80 grams

6. Lakme Fruit Crush Face
Scrub
• With the natural goodness of
apricot, pineapple and
walnut kernels, this exfoliator
gently cleanses skin to
remove excess oils, dead
skin cells and grime.
• To give you skin that is shine-
free, smooth and healthy
-looking.

7. Lakme Fruit Crush Face
Scrub
• SEGMENTS
Person who likes fruit flavor
and has excess oils, dead
skin cells and grime and
give their skin that is shine-
free, smooth and healthy
-looking.
• Price:
This products price is $ 9.95, 80
grams.

8. Lakme Strawberry Silk Splash
Face Wash
• Lakme Strawberry Silk Splash Face
Wash - With Real Strawberry Extracts
the dirt from the innermost pores,
leaving your skin fresh and tingling.
• The deep cleansing action on the face
wash removes dead skin and dirt, with
out drying your skin. The fresh
strawberry fragrance lingers on for hours
and hours.

9. Lakme Strawberry Silk Splash
Face Wash
• Results:
Clean, soft and fresh skin.
• Segments
Person who likes Strawberry flavor and
has dead skin cells and dirt and give
their skin that is with out drying look
and healthy -looking.
• Price:
This products price is $ 7.45, 50 Grams

10. Lakme Deep Pore Cleanser
• Formulated with natural avocado
extracts, Lakme Deep Pore
Cleanser gently cleans the skin
of all surface impurities.
• Contains anti-oxidants like
Vitamin E which condition the
skin. Its light moisture based
formula, nourishes while it deep
cleans the skin.

11. Lakme Deep Pore Cleanser
• Segments
Individual who works in dust and
outside are facing many skin problem.
Lakme Deep Pore Cleanser
gently cleans the skin of all
surface impurities.
• Price:
This products price is $ 10.95, 120 ml.

12. Lakme Matteffect Mattifying
Fluid
 Most women perceive oily skin as
the perfect reason to avoid skin
moisturizers. However your skin
has a very fine moisture and oil
balance, which is disrupted by
constant exposure to environmental
factors. Using a lightweight, water-
based 'mattifier' can restore this
balance.
 MATTEFFECT Morning Fresh
Cleanse, Tone and Mattify your skin
with the all-new Matteeffect.

13. Lakme Matteffect Mattifying
Fluid
 How it works:
A lightweight fluid with unique oil absorbers
and sweat controlers, imparts a matte
appearance to the face.
 Results:
It lightly conditions skin and controls excess
oil.
 Segments
Most women perceive oily skin as the perfect
reason to avoid skin moisturizers. Using a
lightweight, water-based 'mattifier' can restore
this balance.
• Price:
This products price is $ 12.95, 120 ml.

14. Lakme Matteffect Icy Fresh
Gel
 Most women perceive oily skin as the
perfect reason to avoid skin moisturizers.
However your skin has a very fine moisture
and oil balance, which is disrupted by
constant exposure to environmental factors.
Using a lightweight, water-based 'mattifier'
can restore this balance.
 MATTEFFECT Morning Fresh
Cleanse, Tone and Mattify your skin with
the all-new Matteeffect.
 How it works:
An oil-free cooling gel it is absorbed
instantly by the skin and hydrates it.

15. Lakme Matteffect Icy Fresh
Gel
 Results:
Leaves skin feeling tight and fresh.
 Segments
Most women perceive oily skin as the
perfect reason to avoid skin
moisturizers. An oil-free cooling gel it
is absorbed instantly by the skin and
hydrates it.
 Price:
This products price is $ 12.95, 50
grams

16. Lakme Peach Milk Moisturiser
 Formulated with natural peach
extracts, Lakme Peach Milk
Moisturiser leaves your skin
radiantly soft.
 Natural peach extract contains
Vitamins and Pectin which tone
and hydrate skin, giving it a
natural glow.
 AHA's and Antioxidants (Vitamin
C and E) work to condition and
rejuvenate your skin.

17. Lakme Peach Milk Moisturiser
 Segments
Lakme Peach Milk Moisturiser
leaves skin radiantly soft.
Individual who has lack of glow
and have rough skin are the
users.
 Price:
This products price is $ 12.95, 120 ml.

18. Lakme Winter Care
Moisturizer
 Enriched with the goodness of
Shea Butter, Lakme Winter Care
Moisturizer has an active moisture
replenishment system to relieve
and revitalize dry skin.
 Maximizes moisture retention for
upto 12 hours.
 Revitalizes dry skin in winter and
makes skin feel soft and supple.

19. Lakme Winter Care
Moisturizer
 Segments
In winter people faces the
problem of dry and rough skin.
Person who wants to relieve and
revitalize dry skin uses it to feel
soft and supple.
 Price:
This products price is $ 12.95,120 ml

20. Lakme Sun Expert
Sunscreen Lotion
Lakme Sun Expert Sunscreen Lotion
SPF-15 For All Skin types
 A 100% oil-free formulation that
protects normal skin from 70% of skin
damage. Specially formulated for
Indian skin that tans easily, new
Lakme Sun Expert has SPF 15 to
prevent tanning and block out harmful
rays.
 How to Use
Massage gently onto face, neck,
hands and other exposed parts of
the body. Use daily, all year round,
whether you are indoors or outdoors.

21. Lakme Sun Expert
Sunscreen Lotion
 How it Works
Moisturizes, nourishes and prevents
tanning, wrinkling, spots and keeps
skin soft.
 Segments
This Lakme Sun Expert has SPF 15
to prevent tanning and block out
harmful rays. So who faces the sun
can use this item .
 Price:
This products price is $ 14.95, 120 ml

22. Lakme Sun Expert Sun Block
Lakme Sun Expert Sun Block
For Sensitive Skin
 An oil-free, water and sweat resistant
formulation with enhanced protection from
UVA and UVB radiation. Specially
formulated for Indian skin that tans easily,
new Lakme Sun Expert has SPF 25 to
prevent tanning and block out harmful rays.
 How to Use
Massage gently onto face, neck, hands
and other exposed parts of the body.
Use daily, all year round, whether you are
indoors or outdoors.

23. Lakme Sun Expert Sun Block
 How it Works
Nourishes your skin and
ensures long-lasting UV
protection for sensitive skin.
 Segments
individual who faces the sun can
use this sun expert which block
UVA and UVB radiations with SPF
25.
 Price:
This products price is $ 9.95, 50
grams

24. Lakme Sun Expert
Sunscreen Soufflé
Lakme Sun Expert Sunscreen
soufflé
For Oily Skin
 A unique, water-based, lightweight
sunscreen that's non-greasy and prevents
70% of skin damage. Specially formulated
for Indian skin that tans easily, new Lakme
Sun Expert has SPF 20 to prevent tanning
and block out harmful rays.
 How to Use
Massage gently onto face, neck, hands
and other exposed parts of the body.
Use daily, all year round, whether you are
indoors or outdoors

25. Lakme Sun Expert
Sunscreen Soufflé
 How it Works
Prevents tanning and protects
oily skin from sun damage. .
 Segments
individual who faces the sun can
use this Sun Expert Sunscreen
Soufflé sunscreen that's non-
greasy and prevents 70% of
skin damage with SPF 25.
 Price:
This products price is $ 11.95, 48
grams

26. Lakme Skin Brightening Gel
Lakme Skin Brightening Gel
For After Sun Use
 Rehydrates and revive your skin with
new 100% oil-free Lakme Skin
Brightening Gel.
 How it Works
This light weight cooling
formulation rehydrates and cools
your skin. Specially formulated for
Indian skin, it works naturally to
lighten your tan restore your skin's
original colour. Now go on, turn
your skin into something divine.

27. Lakme Skin Brightening Gel
 How to Use
Massage gently onto face, neck, hands and
other exposed parts of the body. Use daily,
all year round, whether you are indoors or
outdoors.
 Results
An immediate cooling and soothing
sensation.
 Segments
individual who faces the sun can use this Gel.
It rehydrates and revive skin with 100% oil-
free and restore their skin's original colour.
 Price:
This products price is $ 10.95, 48 grams.

28. FACE MAGIC
daily wear soufflé
 It’s a formulation so light and yet so
effective, you have to experience it for
yourself.
 This water-based oil-free formulation
works like magic on your skin. Giving you an
even skin tone. And a fresh, natural glow
that lasts all day.
 Just one day of Lakme Face Magic Daily
Wear Soufflé, and you'll know: naturally
beautiful skin is yours for keeps.

29. FACE MAGIC
daily wear soufflé
 What it contains?
Vitamin E- As you get that naturally
flawless look, its vitamin E moisturizes
and conditions your skin.
Sunscreen for UV protection- Its
sunscreen protects your skin from harmful
UV Rays. Cucumber Extracts- It is
enriched with cucumber extracts to gently
soothe and cool your skin.

30. FACE MAGIC
Daily wear soufflé
• How to apply?
Blend with hairline and neck.
Dot Souffle onto cheeks, chin and
forehead.
Smooth all over face.
• RESULT:
Lakme Face Magic Daily Wear Souffle
comes in three shades to suit all skin
tones.
To get that long-lasting, flawless
radiance, apply the Face Magic Daily
Wear Souffle onto your face daily, before
you step out.

31. FACE MAGIC
Daily wear soufflé
• Segments
This water-based oil-free
formulation works like magic
on women’s skin. Giving an
even skin tone. And a fresh,
natural glow that lasts all day.
• Price:
This products price is $ 8.95, 30 ml.

32. ROSE POWDER
(Soft & Warm Pink)
 What is it
Foundation make-up in
a powder format gives a
flawless radiant look.
 How it works
Contains rose fragrance
to keep you fresh,
contains sunscreen to
protect from harmful UV
rays. Gives a flawless
radiant look.

33. ROSE POWDER
(Soft & Warm Pink)
• Segments
Women uses this
foundation make-up in a
powder format gives a
flawless radiant look. It is
available in two color soft
pink, warm pink.
• Price:
This products price is $ 7.95,
40 grams.

34. FACE CONCEALER
• What is it
Enriched with Vitamin E
Water resistant formula
makes it last all day
long.
• How it Works
Blends easily to conceal
dark circles,
blemishes and flaws.

35. FACE CONCEALER
• Segments
Women who have dark
circles can use this
• Price:
This products price is $ 9.95
per piece.

36. Advertisement
• The media of advertising for Lakme are TV,
Magazine & Internet.
• Lakme use informative advertising for new
product & reminder advertising for their existing
product.
• Lakme don’t compromise with their quality so they
don’t use persuasive advertising.

37. Promotion
• Lakme use consumer promotion for their
new product. Like samples, discount, price
off etc.
• Lakme use trade promotion for their
existing product. Like discount, price off &
buying allowances etc
• Lakme goes with lots of salesforce
promotion. Like Lakme Fashion Week.

38. Dealers In Bangladesh
UNILEVER Bangladesh are the main
dealer of Lakme product in Bangladesh.
The distribution channel is as follows:
UNILEVER
Wholesaler
RETAILER
CUSTOMER

39. Wrapping up
• Lakmé has a wide range of products in color
cosmetics that bring visible results. To add to this vast
repertoire is a range of specialized skin care products
for the discerning women.
• Keeping skin looking healthy and glowing is also a part
of looking great. Lakmé provide the complete package
with the skin care range and the wide range of colors
to spice up the look.

40. Wrapping up
• Regular uses of these products help to
increase brightness. It also reduces and
delay wrinkle.
• Anyone wants youthful look, radiant
complexion and rejuvenation she should
use these Lakme product which is suitable
for her.

41. Group Members
Name ID NUMBER
KOUSHIK roy chowdhury 0613230479
MD SAIFUL Islam 0613230483
SELINA afroz 0613230484
SHINGDHA rani mitra 0613230485
AMITAV barua 0613230493
LUTFUN NAHAR begum 0613230496
md. SALAHUDDIN 0613230518
MOUSUMI akther 0613230533
PRODIPTI barua 0613230535
TANJINA parvin 0613230541