This presentation briefly covers the history of Relationship marketing and its benefits over traditional Transactional marketing. It discusses the Marketing culture and paradigm shifts.

1. The Evolution of Relationship Marketing Koustubh Bhattacharya PGPCME 2009-2011 MICA

2. A Brief Time line Marketing Practice In Ancient times

3. Pre Colonial Times

4. Early Industrial Revolution and Emergence of Capitalism

5. The Industrial era and emergence of transactional marketing

6. Later part of Industrial Revolution

9. The Post-Industrial Era Development toward relationship marketing

10. The full Circle of relationship marketing

11. Macro-environmental forces for the rebirth of Direct relationship

14. Rise of service Sector

15. The paradigm shift

16. The future Paradigm in Marketing