Includes a new forward from the authors that summarizes the radical changes that have occurred in the connected TV landscape since this presentation was given in 2012. Since our original presentation was first presented in 2012, we’ve seen a continuation and acceleration of most if not all of the trends cited here.
Razorfish designers Kyle Outlaw & Ed Mansfield present the challenges and opportunities for user experience professionals in what is known as the "connected TV" space.
First, they will aim to establish connected TV as a disruptive technology that is just in its beginning stages. They'll describe what connected TV is (and isn’t) and then get into some statistics on device, apps and online video usage in order to demonstrate – after many years of hype – that web-TV convergence is finally happening. They'll discuss the big players in this area such as Xbox, Google, Roku, Samsung, and the features they support in addition to some visions of what Apple might do in this space. And they'll summarize key trends to watch including new interfaces, social television and second screen viewing, among others.
Kyle & Ed will also discuss how UX professionals can prepare for this new frontier through cross-disciplinary knowledge sharing, investing in technology and partnerships, and most importantly by designing proof-of-concept prototypes. They'll conclude by talking about some key design considerations for connected TV, such as designing for the 10-foot experience, second screen and smartphone interaction, responsive design, apps versus TV-optimized websites, optimizing content for branded channels and more.
This talk is appropriate for anyone interested in learning about recent developments in the connected TV space, and wants to understand both the challenges and opportunities for user experience professionals.