Seo revolution 2014

3.  Panda, Penguin and Hummingbird Algorithm
 Google Webmaster Notifications
 Updates on EMD and QDF
 Introduction of Knowledge Graph By Google
 Hyper Localization
 Mobile, Tab Optimizations
 Google Now
 Google+ and +1
 Authorship
 In-Depth Articles
 Rich snippets and Schema
 Code Snippets implementation
 Big Data Tools and Analytics
 Death of Page Rank & Guest Blogging

5. Strategist
Content
Writer
Seo
Specialist
Technical
Expertise
 Business Case
 Governance
 Measurement
 Project Management
 Content Strategy Lite
 Tactical Strategy
 Strategic content
 Meta Management
 Copywriting
 Content Navigation
 Asset Optimization
 Local SEO
 Mobile SEO
 Video SEO
 Social Media
 CMS and Hosting
 Page Speed
 Code Asset Optimization
 Markup Implementation
 Code Implementation
 Content Implementation

6. • Market Share
• Attraction and Retention
• Trajectory Management
• Consumer Perception
• Retention Strategy
• Marketing Channels
• Budget Decesions
• Inbound & Outbound
Sourcing
• Department Management
• Vendor Handling
• Resource Control
• Communication
• Departmental
Individuals
• Executive
Management

7. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Top Level
Strategic Level
Managerial Level
Executive Level

8. 0
1
2
3
4
5
6
7
8
9
10
Small Business
Medium Scale
Mutinationals
Agencies
Consultants
Using 10
point Scale

10. Awareness
Interest
Desire
Action
The AIDA model is the famous
Model In Marketing Management
Coined by Elias Lewis in 1898
via Wikipedia

14. Market Research
Customers Buyer’s Decision Competition
Content Planning
Quality Control Implementation Action
Content Management
Creation Integration
Engagement
Earned Media Paid Media Owned Media

16. “Within search results, information tied to verified online profiles
will be ranked higher than content without such verification,
which will result in most users naturally clicking on the top
(verified) results. The true cost of remaining anonymous, then,
might be irrelevance”

17. Particular embodiments implement techniques for computing agent
ranks on the basis of a corpus of content signed by those agents, where
the corpus optionally contains explicit links among documents and
signed content. The agent ranks can optionally also be calculated
relative to search terms or categories of search terms. For example,
search terms (or structured collections of search terms, i.e., queries) can
be classified into topics, e.g., sports or medical specialties, and an agent
can have a different rank with respect to each topic.
http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO
%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220110289095%22.PGNR.&OS=DN/20110289095&RS=DN/20110289095
Source

18.  5 Deep Level Categories
 Omit Traditional school
thoughts like SIC/NAICS
 Web Build Technology
 Future of Authorship
https://developers.google.com/adwords/api/docs/appendix/productsservices
Source

20. Via
http://www.moz.com

21. Via
http://www.moz.com

23. Via
IAcquire

27. Via
Mashable

29. 43%
via MOZ 2014 Local Ranking Factors

30. Yelp
Zagat
CitySearch

32.  The Content Marketing Title
 Earned and Owned Media is on the Rise whereas
Inbound Marketing will lost its Pace
 The Strategic Content Combined with Customer
Segmentation and Targeting the Niche will play a
definitive role
 Google will Undergo Deeper SERP Integration
 Wide array of Knowledge will murder Old SEO Tactics.