Company presentation of Qrodo AB. Qrodo develops live sportscasting as a service. Make it easy to broadcast your own sport events. Laptop, camcorder and internet.

1. Qrodo Live Sportscaster Broadcast your sport live 2011.01.10

3. AutomaticRecording on server

4. Addrelated event information

5. Live Score and game log

6. Activeviewers who comment, vote, rate, tag and boost the livecast.The way you and I canbroadcast sports live

8. Streaming services

9. Channel and Events on Qrodo.com

10. Web widgets for ownsite

11. Pay-per-view

12. YouTube, Facebook and TwitterLarionov 5.1 – December 2010

14. John 19 yearsoldfriend

15. Camcorder, windows laptop & 3G modem

16. Set up your Sportschannel

17. ConnectAdvertisment service

18. Charge viewersPay-per-viewAll you need – ready to go

20. Live, recorded live, reportage,uploaded video

21. Good advertisementopportunityThink like a TV station

22. Mobile-TV OwniPhoneapplication in Apple Store. Club logo & branding All video content in oneplace - live -recorded - highlights - clips - YouTube Textfeeds from othersource Customerscanhavetheirownbranding

23. Highlights Recent Events of significance Aroscupen, S:t Erikscup Finals, Golden Cup – Major YouthFootballtournaments Mälarcupen in ArtisticGymnastikcs – International Participation 1891 cup , Women 4-nation Challenge, Nordic Trophy Djurgården – Färjestad Swedish Championship and WorldcupFencing Swedish Championship Swimming Sverige – Finland 1-0 Live from Stora Mossen

24. Broadcasts Elitserien in SpeedwayTuesdaynights for Canal+. OB-bus and 30 men. BIG BUDGET. Broadcasts Ikaros Smederna in Division 1 on Wednesday night using Qrodo. 18-year oldson filmar och sköter allt. 1/1000 of the cost. 500-1000 viewers Speedway TV ProducerHåkan Ringkvist

25. Media in Change New Challenges – New Solutions Blockbuster -> Usergenerated -> Longtail No valuemiddlementradingbroadcasting rights are no longerneeded. What’s a TV station? ESPN or John’s Hockey channel with 2000 regulars Who canbroadcast? Expensiveproducers or open to 19-year old Erik as well Who canparticipate? TV metaphore with passiv viewers is yesterday Viewer becomesownproducer. Ad-hoc mobil broadcast in the middle of the ”standard” program. Goal camera live! The puck crossed the line. Audience camera is broadcasting. With the right partners Qrodo canbecome an enabler for TV 2.0.

26. Vision Enourmousamout of live sportscasts Qrodo removes technology hurdles Qrodo removeseconomicalhurdles Qrodo removespsychologicalhurdles Whatifmost live sport event are broadcasted live and stored? Whatif this enourmousamount of broadcasts are open for collaboration and crowdsourcing? Qrodo has developed a technology that canbecome the foundation for this.

28. Highlightsignificant events

29. AutomaticPlaylists

30. RosterOpen Collaboration

31. Technology Qrodoselastic streaming is a hybrid of P2P and cloudcomputing and is the result of research at Ericsson and HP Labs. Based on elasticnodes in a cloud service for costefficient and secure global distribution. For the end-user it meanscostsavings and bettercontrol. Qrodo use video encoders from ON2 and Mainconcept. Qrodo does not require standard streaming servers like Adobe FMS, butcanbroadcast to them as well. Patent pending

32. Wethank you for your attention! Kenneth Pernyér - kenneth.pernyer@qrodo.se

34. Rosters

35. Score

36. Time of game

37. Time of DayTeam sports Westerstrand Sportsystem Swiss Timing, Microbus

39. Semanticlayers

40. Crowdsourcing - wikipediaMay 2010 – April 2013