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Being Social – It’s a Game Changer Pacific Rim Actuaries Club of Toronto Networking Event - November 15, 2012 Panelists: Lisamarie Lukas Kevin Pledge Becki Tobia Moderator: Joseph De Dominicis
Today’s Agenda • Introductions • Social Media Landscape • Tools to Build Your Brand • Real Stories – What’s In it For You? • Open Q&A 2
Joseph De Dominicis 3
Lisamarie Lukas 4
Kevin Pledge 5
Becki Tobia 6
Social Media Landscape • It is estimated that there are now over 200 active sites using a wide variety of social networking models. • 91% of online adults use social networking sites • 94% of companies will use social media for recruitment in 2012 • If Facebook were a country it would be the world’s 3rd largest and three times the size of the U.S. population 7
What Does Social Media Do? • Builds communities of interest. • Allows for interaction among all users. • Moves in real-time. • Creates conversations. • Goes where people already are. • Keeps you connected. 8
Tools to Build Your Brand LinkedIn Twitter Blogs YouTube 9
• Virtual rolodex • Resume/bio • Recommendations • Affiliations and interests • Networks • Job Search • Discussion Groups 10
LinkedIn Groups . 11
• Real-time conversations – “What’s happening?” • More than 200 million registered users with more than 1 billion tweets every 5 days • Links to articles, photos, etc. • 140-Characters • Hashtags # • Followers 12
13
Blogs • Thought leadership • “Water cooler discussion” • Hot topics and trends • Build eminence • Share voice • RSS Feeds 14
Blogs 15
YouTube • “Info-tainment”, marketing • 2nd largest search engine • 1 hr of video loaded every second • 3 billion videos viewed daily • 800 million users/monthly • Tightly interwoven with other SM 16
Real Stories What’s In it for You? 17
Questions? 18
Parting Advice • Determine your goal/s for using social media • Proactively create and manage your digital footprint • Doesn’t have to be time consuming – Schedule as an activity, set a reminder in your daily calendar • Social media isn’t all about you – You are part of a community – give back 19
20
STAY CONNECTED! llukas@soa.org @lisamarielukas kpledge@insightdecision.com @kevinpledge becki.tobia@dwsimpson.com Jdedominicis@soa.org @JDeDominicis 21
Addendum and Resources 22
Staying Current • Mashable.com – good go-to resource • Largest independent source covering digital culture, social media and technology • Pick one tool to try out • Join, lurk, consider, contribute • Know your firm’s social media policy • When in doubt…ask and follow it! 23
Additional Tools • Google Reader • subscribe to your favorite websites and blogs, keep up with what's popular • Google Alerts • email updates of the latest relevant Google results (web, news, etc.) based on your queries • New search engines • DuckDuckgo.com, Blekko 24
Additional Tools • HootSuite, TweetDeck • Manage your social stream and tweets • Post content directly and selectively to your social accounts • Time your tweets – but be careful! • Evernote • Manage ideas, pictures, webpages 25
Additional Tools • WordPress • Create a website • Create a blog • Analytics tools • Different tools use different analytics • Google Analytics is largest with B2B, B2C • Align your tool selection with your goals 26

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Pract social media session_1115

  • 1. Being Social – It’s a Game Changer Pacific Rim Actuaries Club of Toronto Networking Event - November 15, 2012 Panelists: Lisamarie Lukas Kevin Pledge Becki Tobia Moderator: Joseph De Dominicis
  • 2. Today’s Agenda • Introductions • Social Media Landscape • Tools to Build Your Brand • Real Stories – What’s In it For You? • Open Q&A 2
  • 7. Social Media Landscape • It is estimated that there are now over 200 active sites using a wide variety of social networking models. • 91% of online adults use social networking sites • 94% of companies will use social media for recruitment in 2012 • If Facebook were a country it would be the world’s 3rd largest and three times the size of the U.S. population 7
  • 8. What Does Social Media Do? • Builds communities of interest. • Allows for interaction among all users. • Moves in real-time. • Creates conversations. • Goes where people already are. • Keeps you connected. 8
  • 9. Tools to Build Your Brand LinkedIn Twitter Blogs YouTube 9
  • 10. • Virtual rolodex • Resume/bio • Recommendations • Affiliations and interests • Networks • Job Search • Discussion Groups 10
  • 12. • Real-time conversations – “What’s happening?” • More than 200 million registered users with more than 1 billion tweets every 5 days • Links to articles, photos, etc. • 140-Characters • Hashtags # • Followers 12
  • 13. 13
  • 14. Blogs • Thought leadership • “Water cooler discussion” • Hot topics and trends • Build eminence • Share voice • RSS Feeds 14
  • 15. Blogs 15
  • 16. YouTube • “Info-tainment”, marketing • 2nd largest search engine • 1 hr of video loaded every second • 3 billion videos viewed daily • 800 million users/monthly • Tightly interwoven with other SM 16
  • 17. Real Stories What’s In it for You? 17
  • 19. Parting Advice • Determine your goal/s for using social media • Proactively create and manage your digital footprint • Doesn’t have to be time consuming – Schedule as an activity, set a reminder in your daily calendar • Social media isn’t all about you – You are part of a community – give back 19
  • 20. 20
  • 21. STAY CONNECTED! llukas@soa.org @lisamarielukas kpledge@insightdecision.com @kevinpledge becki.tobia@dwsimpson.com Jdedominicis@soa.org @JDeDominicis 21
  • 22. Addendum and Resources 22
  • 23. Staying Current • Mashable.com – good go-to resource • Largest independent source covering digital culture, social media and technology • Pick one tool to try out • Join, lurk, consider, contribute • Know your firm’s social media policy • When in doubt…ask and follow it! 23
  • 24. Additional Tools • Google Reader • subscribe to your favorite websites and blogs, keep up with what's popular • Google Alerts • email updates of the latest relevant Google results (web, news, etc.) based on your queries • New search engines • DuckDuckgo.com, Blekko 24
  • 25. Additional Tools • HootSuite, TweetDeck • Manage your social stream and tweets • Post content directly and selectively to your social accounts • Time your tweets – but be careful! • Evernote • Manage ideas, pictures, webpages 25
  • 26. Additional Tools • WordPress • Create a website • Create a blog • Analytics tools • Different tools use different analytics • Google Analytics is largest with B2B, B2C • Align your tool selection with your goals 26