Fye 09

Ignorance Rejection Acceptance Use

Monday, March 2, 2009

None Anger Fear Appreciation




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Facebook



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Geo Location



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Geo Location
Red Rover


What is it? 7 minutes

What happened? 15 minutes

What now? 15 minutes





Can I buy this?





Can I buy this? Yes.


You’ve probably noticed,

some things have changed with college students.


But there’s good news:


Students are human.

>
ll
ti
s
(They just do a lot of stuff online.)


They Need: Comfort

>
ill
st

re
ua
Yo
ot
n :)
ne
alo

Comfort

They Need: Connection

>
ill
st

Hi! I’m new.

Awesome,
join our team!
Connection

Comfort

They Need: Contribution

>
ill
st
Here,
let me help.

Contribution

Thanks!

Connection

Comfort

They Need: The Same Things

>
ill
st

(They just look for them online.)


They Need: The Same Things

>
ill
st

(And it doesn’t work that well.)


The Current Approach:


Comfort: Find People Like You

{
First year students try to connect with other new students via Facebook groups,
but group “wall” posts are full of questions and few answers.

Connection: Join the College Community
Activities

{
Act
bs ivit
Clu ies
t
den ities
u
StActiv Activities

Spo
rts

www.yourschool.edu Activiti
es

rts
Spo

Students often can't make sense of their institution’s many websites,
and information is difﬁcult to keep up to date.

Contribution: Give to the Community

?
There is no central place to share with the college community,
so the best work is lost online, erased, or buried in private class forums.

Schools Want Student Success
Your
EDU

Contribution

Connection

Comfort

but Contri
bution

25%
of students will drop out in
their ﬁrst year.
Contribution Connection

Connection

Comfort *According to American College Testing

Your
EDU

A Single Web Based Tool:
Helping students
1. Find people like them
2. Create and join groups, ﬁnd mentors
3. Contribute to the college community
Contribution

And helping colleges
4. Track, assess, advise and
support the process
Connection

Comfort

Comfort: Find People Like You

2 minutes to sign up.
(Works with Facebook.)

Instant interest matching.
(by Res. Hall, Major, Year)


Connection: Join the College Community

Club / Org Recommendations
(Based on matching interests.)

Join Groups With One Click


Contribution: Give to the Community

Club/ Org Major College
Class
e.g. College 101


Assessment: Support and Advice


What is it?


What now?


008 Pilot:
Free Orientation on Facebook

Goals: Increase Engagement and Connectedness

Increase Involvement: joining of existing groups
(An online group fair)

Test student comfort /acceptance / use with FB / school


008 Questions:
Key
1) Will students tag themselves?

2) Does online group recommendation increase involvement?

3) Do students like it? Do they use it?


008 Questions:
Key

Yes. Avg. 20 tags per student.




008 Questions:
Key


Yes. (We think, needs more research.)


008 Questions:
Key


B+ 12 minutes on site, 38% login on newsletter

008 Questions:
Key


B+ 12 minutes on site, 38% login on newsletter
(We’re a little ugly.)

008 From Pilot
Insights
They love Facebook. Especially ﬁrst year students.

Do not try to compete.

They are okay connecting their Facebook to the college.

87% chose to do so.


008 From Pilot
Insights
Facebook does not meet all their needs.

“The great thing about [Red Rover] is that unlike facebook it
makes the connections through interest for you and you can
make friends and then use facebook to stay in touch.”

Rafael A.
First Year Student, Milwaukee, MN


008 From Pilot
Insights
A student folksonomy not only works; it’s awesome.


008 From Pilot
Insights


008 From Pilot
Insights

San Antonio slides


008 From Pilot
Insights
There is a correlation between
digital identity development and campus involvement.

Students who use more keywords to describe themselves
join more groups. It seems to be a happy circle.


What is it?

What happened?



Students
are the
center

“The focus of education must shift to identity development.”
-Learning Reconsidered


Students
are the
center

[Digital] identity development.


{
Digital Identity


is the new resume.


Student Success?

Increasingly, those who use technology in ways that
expand their global connections are more likely to
advance, while those who do not will ﬁnd
themselves on the sidelines.
- 2009 Horizon Report
(Educause & NMC)



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Geo Location
Red Rover

But schools are here

So schools teach fear:


. . . and spend tons of $ on “private facebooks.”


4 + years with nothing to show for it.

(It’s not an e-portfolio if google can’t ﬁnd it.)


Put your work right here.


So what’s the alternative?


Teach Them to Be Public.


Teach them to create a positive digital identity.

1 Tags.


So they can make
Connections
build
community
Physics

ﬁnd a mentor

be a mentor



1 Tags.

2 Blogs.


Good for the:

Students School

Blogging

“Wow, its like your reading my mind! If I was to describe my
college experience so far it would be your statement almost
word for word. I'm glad to know that I am not the only one
feeling this way.”

- Shameka S, FYE student at Hunter College, comment on a classmateʼs blog.



1 Tags.

2 Blogs.

3 Mentor.


Worried about teaching blogs?

We have free curriculum for you.

This whole thing is neither expensive nor complex, it’s just new.


Acceptance
Orientation
First Year Exp. Classes
Advising


Acceptance
Orientation
Advising
:
With
Students:

•Connect blogs, etc. to proﬁle.
•Find and Join Groups
•Participate in community
•Meet peers through:
•Find campus mentors / models
Major, Res. Hall & Interests


Acceptance
Orientation
Advising
:
With
Students:

•Connect blogs, etc. to proﬁle.
•Find and Join Groups
•Participate in community
•Meet peers through:
•Find campus mentors / models
Major, Res. Hall & Interests

Colleges:

•Facilitate connections •Assess and Encourage •Teach current tools
•Measure interaction •Create community culture
Student Leaders


Your
EDU

The 2009 software
will be made available to a
few select colleges.

For contact information,
Contribution
txt the word “rrhq”
to
Connection
50500
Or visit the booth.
Comfort

Ma
rke
tin
g


Changing Practices Changing Students
• Learning Reconsidered • Diversity
• Assessment and “Data Don’t Drive” • Expect Personalization
• 21st Century Learning: Empowerment • Increasing use of technology

YOU
Changing Technology
• Digital Identity / Social Networks
• Web 2.0: API’s, Data Streams, Folksonomy
• Smaller, Faster, Simpler, Cheaper

1 Orientation is school’s chance to be essential.

student proﬁle.
2 Facilitate and organize the

3 gateway for everything.
the Digital Identity will become the


15 minutes


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