Swift Kick's 2008: Secrets Behind Myspace and Facebook lecture slides. This presentation is designed for college students. The goal of the lecture is to expand the contextual framework for ideas around networking and digital identity.

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14. Old Things + New Ways

15. 93% 80%
of college students use:
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

16. 63%
login everyday:
*Mitrano, “Thoughts on Facebook.”

17. 1-2
hours on
Greg Heigerberger

18. Old Things + New Ways =
Change
(The theme for
your generation.)

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C A L C U L AT I O N S
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1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2040 2060 2080
Electro Mechanical Relay Vacuum Tube Transistor Integrated Circuit 3D / Quantum?
D O U B L I N G T I M E : I Y E A R

20. $9.5 Billion $15 Billion
31/37 yrs old 23 yrs old

22. Funny The
25 GAP 25
Scary

23. MIND THE GAP

24. Want
The
25 GAP 25
Have

25. 5 Years Ago
Digital Identity
Physical Identity

26. Today
Physical Identity Digital Identity

27. More and More Every Day
Physical Identity Digital Identity

29. Glass Bedroom

37. ow
N
in
ile !
ob
M
Glass Bedroom

38. If you do it, chances are good:
Someone will take a picture
The picture will be online
What about privacy settings?

41. If you do it, chances are good:
Someone will take a picture
The picture will be online
It will be linked to you, forever.

42. Who Are You Online?
facebook
Name:
Kevin Prentiss
Occupation:
Founder, Swift Kick
Interests:
Travel, Reading,
Soccer, Web Stuff

43. 60% of employers search the net
to find out about you.

44. Myspace/Facebook
What you do
good
or Megaphone
bad

45. Use The
Megaphone

47. © 2006 SwiftKick

49. © 2006 SwiftKick

51. Other Goodies

52. The Opportunity
Physical Identity Digital Identity

53. Stay Connected
Kevin Prentiss
kevin@swiftkickonline.com