CASE STUDY OF AMAZON

1. A PRESENTATION ON
E-COMMERCE
Submitted by : Kratika Ojha

2. WHAT IS E-COMMERCE ?

4. Introduction
o Amazon.com Inc. is an American international multibillion dollar
electronic commerce company.
o It’s founder is Jeff Bezos.
o It’s headquarter situated in Seattle, Washington, United States.
o Amazon is incorporated the company in July 1994 and the site went
online as Amazon.com in 1995.
o Amazon.com is an World’s largest e-shopping company.

7. What is the Mission of Amazon…

8. Shopping departments of amazon
o Books
o Movies & TV Shows
o Mobiles & Accessories
o Cameras& Photography
o Portable Media Players
o Personal Care Appliances
o Toys & Baby Products
o Watches
o Fashion Jewellery

9. Marketing & Promotional strategy
Amazon.com bases its marketing strategy on 6
pillars:
o It freely proffers products & services
o It uses a customer-friendly interface
o It scales easily from small to large
o It exploits its affiliate’s products and resources
o It uses existing communication systems
o It utilizes universal behavior & mentalities

10. Strategies:
o Pay per click advertising
o Continual website improvements
o Streamlined ordering process
o Partnerships & web services
o The customer’s opinion
o Email marketing
o Customer services

11. SWOT Analysis
o Strength
» cost leadership strategy
» superior quality services and products
» strategic acquisition
o Weakness
» only online presence
» selling at zero margins
» negative publicity

12. o Opportunity
» Online Payment System
» Release More Its Own Brand Products And
Services
» Increase Services And Products Portfolio
Through Acquisition.
» Open More Online System Stores In Other
Countries
» Physical Presence
o Threats
» Online Security
» Lawsuits
» Legislation Against Tax Avoidance

13. Advantages
o Affordable prices
o Provide convenience
o Variety
o Fewer traps
o Discreet shopping

14. Disadvantages
o Do not physically seen the items
o Wait for the items to arrived
o Chances of mishandling while shipping
o Shipping charges
o Online security

15. Bibliography
o amazon.in
o amazon.com
o Wikipedia.com
o Strategicmanagement.in