Sample Facebook posts done for KRDS Singapore's clients

2. These days brands might hear about the advent of Reach 0,
the day when your organic Facebook reach goes to zero.
This is largely overblown.

3. For sure, the average organic reach rate/post on an average page
on Facebook keeps slightly declining because of obvious reasons :
• the ever increasing supply of content
• the limited time available for users to consume that content.

4. But IT DOESN'T MEAN that ALL brands will soon have a zero organic reach rate per
post.
That average might keep decreasing slightly to a very low figure, but we're not there
yet.
And even when we are, as this is an average figure, it will still be possible to benefit
from organic reach, one will just need to be much better than the average.

5. We’ll show you how at KRDS Singapore we’ve consistently beaten that decline for
our clients.
Here after are some of the posts we’ve created and their organic reach rate.
Almost half of them had an organic reach rate (no media spend) above 75% !

6. Organic Reach Rate
(no media buy) :
94% of the fan base

7. Organic Reach Rate
(no media buy) :
43% of the fan base
Engagement rate :
44%

8. Organic Reach Rate
(no media buy) :
10% of the fan base

9. Organic Reach Rate
(no media buy) :
9% of the fan base
Engagement rate :
25%

10. Organic Reach Rate
(no media buy) :
745% of the fan base
(went viral beyond
fan base)
Engagement rate :
23%

11. Organic Reach Rate
(no media buy) :
82% of the fan base

12. Organic Reach Rate
(no media buy) :
38% of the fan base
Engagement rate :
25%

13. Organic Reach Rate
(no media buy) :
76% of the fan base
Engagement rate :
9%

14. Organic Reach Rate
(no media buy) :
171% of the fan
base
Engagement rate :
13%

15. Organic Reach Rate
(no media buy) :
75% of the fan base
Engagement rate :
35%

16. Organic Reach Rate
(no media buy) :
12% of the fan base
Engagement rate :
10%

17. Organic Reach Rate
(no media buy) :
24% of the fan base
Engagement rate :
6%

18. Organic Reach Rate
(no media buy) :
26% of the fan base
Engagement rate :
6%

19. Organic Reach Rate
(no media buy) :
86% of the fan base
Engagement rate :
10%

20. Organic Reach Rate
(no media buy) :
48% of the fan base
Engagement rate :
10%

21. Organic Reach Rate
(no media buy) :
37% of the fan base
Engagement rate :
6%

22. Organic Reach Rate
(no media buy) :
63% of the fan base
Engagement rate :
28%

23. Organic Reach Rate
(no media buy) :
52% of the fan base
Engagement rate :
10%

24. Organic Reach Rate
(no media buy) :
87% of the fan base
Engagement rate :
30%

25. Organic Reach Rate
(no media buy) :
165% of the fan base
Engagement rate :
25%

26. One great trick is to do reactive marketing, please check out
what we did for some of our clients: ION Orchard, Toast Box
and BreadTalk.

27. Reactive marketing during the SEA games

31. At the time of the release of the new
Star Wars movie