1. Application
« The Peugeot of my birth year »
Dispositif Facebook AlloCiné
Appel d’offre
Fan recruitment and engagement

2. 2010- end of the year : Peugeot counts 60 000 fans on its international
fanpage. The brand appointed KRDS to merge and reshape its
Facebook presence in 2011
Peugeot’s goals:
become the top player amongst french car makers on
Facebook
reach 100 000 fans (+ 40k) and beyond
Peugeot does not want to launch contest
no prizes available
No key-moments/events to support
raise brand awareness

3. Starting point
Since there was no giveaways, we needed :
A simple and long-lasting concept
To create a fun, quick app
A unique experience where fans could personally relate to the
brand and blend Peugeot’s history with their own (and vice-
versa)
To induce users to share with friends
We were not starting from scratch!
An awful lot of graphic designs were available: more than a
century of car model pictures

4. KRDS value proposition :
The app « The Peugeot of my birth year »

5. Users must become a fan of the page to play

6. Users have to
allow the app to
access personal
information: the
user’s year of
birth and friends’.

7. Automatically the picture of the Peugeot model released that very year/decade
appears, accompanied by the fad of the time.
Share with friends
viral options

10. The users are then invited
to go social and guess their
friends’ birth year
by finding the matching
Peugeot model.

11. The App flash module is particularly gripping as fans enter an inspiring,
unmissable journey and travel through time to discover more than a
century of car models and passion.

15. Along the app flow, the user can always invite & share with friends

16. App performance
The app initially available only in French and in English has proved
successful right away
Peugeot has gained + 210 000 fans in one month (may 2011)
Peak user figures: over 40 000 daily active users
Players’ posts have generated over 5 million impressions amongst
friends
Feb 2012 :

17. App assessment
Summer 2011: The app has been translated into 19 languages
German, Spanish, Slovak, Czech, Bulgarian, Italian, Hungarian, Dutch, Ukrainian, Russian, Turkish and Japanese

18. The app is well set on its successful journey …
In 2012 :
The app will be available in another ten new countries
Coming soon: a mobile Facebook app

19. www.krds.fr Fr.allfacebook.com
Twitter.com/KRDS Facebook.com/KRDS
contact@krds.fr