Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from an industry. This month, we will focus on airline brands.
What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
4. (No. of Likes on Post P) + 2 (No. of Shares of Post) + 5 (No. of Comments on Post)
No. of Fans of Page
KRDS Engagement Score on Post
) x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do the benchmark pages against each other.
Introduction
We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
5. Top 5 Brand Specific Posts
Content that is unique to the particular brand, including events, slogans, and product information
23. Preetham Venkky
Business Head – Asia
Digital Strategist
preetham.venkky@krds.com
+65 8354 3326
www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS