Introduction to Facebook Messenger - KRDS Hong Kong

2. Messaging is the
Default
Communication

3. 3X more messages are sent daily on What’s App + Messenger than over SMS globally.

4. What’s App and
Messenger are
leading the pack

5. EDIT PRESENTATION NAME IN THE MASTER
Beyond Messaging
In the last 12 months Facebook has introduced a suite of new features on Messenger

6. With over 900M MAUs, Facebook Messenger now has scale

7. What should Brands and Businesses do Next?
Brands on
Messenger

8. Welcome users with a Custom Greeting and a Call-to-Action Button

9. m.me/KRDS
You can create Messenger Codes and Short-links
Use them in all communication and publicity materials

10. Integrate plugins on all owned Web properties
Making it easier for users to ‘Message’ the Brand

11. You can use Messenger to update status to users instead of mailing them

12. Customer Care can use Live Messaging feature
to interact with users directly

13. Build interactive Bots to make one-to-one communication easier
*KRDS, a Facebook Marketing Partner, has the expertise to build bots on Messenger

14. Use Structured Templates to build interactions (nested) within Messenger
STs help users access information or complete tasks faster

15. How can Brands handle One to One Communication?
Bots on
Messenger

16. Users can Search for Bots on
Messenger

17. Poncho helps you with
the weather forecast!

18. CNN Bot helps you with
the Top Stories

19. And Stories You are
Interested In

20. Taco Bell developed a TacoBot which helps you order Tacos
(on Slack)

21. ‘M’ on Messenger, Facebook’s virtual assistant,
launched amongst select users in Aug 2015
Introducing M

22. ‘M’ is a combination of Bot+Human
It’s objective was to assist users in their day to day tasks

23. We’ve Assembled a Team of Our Best Experts to Guide You
Awesome! What’s next?

24. Message Us: m.me/KRDS
Aurélien Léger
General Manager
aurelien.leger@krds.com
+ 852 5613 5867

25. KRDS references
Our clients in
CHINA

26. KRDS references
Our clients in
ASIA

27. KRDS is a 100% social media agency, including
Sina Weibo and WeChat.
Since 2010, KRDS is
Official Facebook Marketing partner,
a world class group of premiere
social media marketing agencies.
KRDS was founded in Paris, in 2008.
The 1st Facebook Agency in Europe.
175 Experts – Paris – Hong Kong – Singapore – Shanghai – Dubai – India