Air France launched a promotional campaign called "Mini Prix" to connect with fans, engage fans, and promote new lower fare offerings. The campaign included a mobile-friendly instant win sweepstakes game where users had to solve a profile picture puzzle. Within 5 days, over 110,000 new fans joined the Air France Facebook page, 120,000 entries were received with 35% opting into emails, and over 125,000 organic visits and user actions helped foster further engagement, with 35% of users playing the game on mobile.

2. AIR FRANCE APPLICATION « MINI PRIX »
BRIEF
 Connecting with fans
 Engage fans
 Promote an offer claim : new mini
fare lower pricing brings friends
closer
SOLUTION
 Instant win Sweepstakes, easy to
enter. The concept : profile
picture puzzle game. Mobile
version available.
KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM

3. AIR FRANCE APPLICATION « MINI PRIX »
RESULTS
 In 5 days: 110,000 new fans on Air
France page
 120,000 filled forms, 35% opt-ins
 125,000 + Organic visits & Open
Graph actions to foster engagement
KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM

4. AIR FRANCE APPLICATION « MINI PRIX »
35% of users played
on mobile!
KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM

5. FOLLOW US: TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS
CONTACT US: CONTACT@KRDS.COM