1933 tasked KRDS with creating awareness on Facebook and Instagram around the opening of its restaurant KRDS built a story around what 1933 should be about, transporting customers to life in 1933 through the following content buckets: food, architecture, life, fashion. A Facebook Page (https://www.facebook.com/1933.SG) and Instagram Page (https://instagram.com/1933.sg/) were launched and 2 timeline contests implemented « Slice of 1933 » timeline contest : Encouraging fans through brand posts to upload a picture of their favourite moment from the 1930s to Instagram and Facebook using hashtags #Sliceof1933 and #Capitol1933, with $33 dining vouchers to be won by 3 lucky fans « Back to 1933 » timeline contest : 11 trivia questions, all about the 1930s, 11 lucky participants were to win a pair of passes to a guided walking tour of the Capitol vicinity Results : 100,000 people reached within TG 1000+ comments generated x14 FB FANS, with a 30% ORGANIC FAN BASE GROWTH 65%+ ORGANIC REACH FOR SEVERAL POSTS

2. 1933 tasked KRDS with creating
awareness on Facebook and Instagram
around the opening of its restaurant

3. SOLUTION
KRDS built a story around what 1933
should be about, transporting
customers to life in 1933 through the
following content buckets: food,
architecture, life, fashion.
A Facebook page and Instagram page
were launched and 2 timeline contests
implemented
facebook.com/1933.SG instagram.com/1933.sg

4. « Slice of 1933 » timeline contest
Encouraging fans through brand posts
to upload a picture of their favourite
moment from the 1930s to Instagram
and Facebook using hashtags
#Sliceof1933 and #Capitol1933, with
$33 dining vouchers to be won by 3
lucky fans

5. « Slice of 1933 » timeline contest
Organic
Reach
Rate :
54%

6. « Back to 1933 » timeline contest : 11 trivia questions, all about the 1930s
Organic Reach
Rate : 41%

7. « Back to 1933 » timeline contest
Organic Reach Rate : 65%

8. « Back to 1933 » timeline contest
11 lucky participants
were to win a pair of
passes to a guided
walking tour of the
Capitol vicinity and
$50 dining vouchers

9. 100,000+
people reached in Singapore
65%+
ORGANIC REACH
FOR SEVERAL
POSTS
1000+COMMENTS GENERATED
x14 FB FANS30% ORGANIC FAN BASE GROWTH
IN ONE MONTH :

10. contact@krds.sg