KRDS India executed #BataAndYou, an interesting campaign for Bata India on Republic Day. The campaign is a classic Case Study of a completely Organic Campaign on Facebook. Bata India had a total Organic Reach of 150k users and added over 550 fans in just 3 days.

1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

2. CASE STUDY : BATA INDIA

3. The decreasing engagement rates on the Bata
page with a mundane approach was the biggest
challenge faced. Average creative designs and
lack of a defined content strategy had impacted
the user interactivity on the page in a major way.
CHALLENGE

4. To engage the user base on the present Bata
India Facebook fan page, utilising the patriotic
fervour for Bata as India’s first brand was an
ideal way.
SOLUTION

5. Bata has been in each step that India has taken from the days of its independence struggle till now.
#BataAndYou was a celebration of this long journey together.

6. A bit of Bata India’s history was shared with the users to elaborate on the long lasting relationship between Indians and Bata.

7. Fans had to share what makes Bata India’s favourite and foremost brand through their comments.
The best answer and the most inspiring comment was awarded.

8. The contest was a 3-day affair with two variations in gratification. Bata vouchers were given as gratification.

9. 150k
TOTAL ORGANIC
REACH in just 3
days
9400
ENGAGED USERS ON
TIMELINE ORGANICALLY
IN JUST 4 DAYS
550NEW FANS ACQUIRED
ORGANICALLY
RESULTS
6.23% AVERAGE
ENGAGEMENT RATE / POST
10.02% AVERAGE REACH / POST

10. THANK YOU
www.krds.comfeed.krds.com twitter.com/KRDSfacebook.com/KRDS
contact@krds.com