2. Table of Contents
Communicating the DoIT Brand 1-2
The Vintage Black 3-4
Urban Education Logo 5-6
Touchpoint: Animation 7-8
Usage 9-10
Color Palette 11-12
Typeface 13-14
b-Direct 15-16
Designed by: Kris Celeste, EdMS Graphic Designer
3. Communicating the Urban Education Brand
Urban Education is an online show directed and produced by GMUtv, George Mason University’s campus
television station.The Urban Education core message and attributes are carried through all mediums of
communication in use of color, typography, and other various DoIT Brand elements.
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1 2
4. CMYK 0C. 0M. 0Y. 100K.
The Vintage Black
The Vintage Black is a fresh and clean color that reflects the clean and slick style of the Urban Education Brand.
The Vintage Black is easy to reproduce and should be maintained across all mediums of communication.
3 4
5. Urban Education Logo
The Urban Education logo is a one color
type treatment
The logo will be used on a white
background to bring out the best quality
and clarity.
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5 6
6. Urban Education Touchpoint: Animation
An animation was created for the show’s introduction as well as it’s credits. Making sure to keep the vintage
and urban look and feel of the show, the intro animation was successfully created.
7 8
7. Using the Urban Education Logo
The color version of the logo ideally is used on a white background for the best quality and clarity.
For use on darker backgrounds please use the one color white version of the logo.
9 10
8. Color Palette
Primary Color Palette Secondary Color Palette
CMYK 0C. 0M. 0Y. 100K.
75% Gray 25% Gray
The Primary Palette indicates the Urban Education Brand Colors. When designing for the main brand, these
colors can be combined with the Secondary Colors.
11 12
9. Typefaces b-Direct
Myriad Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz The b-Direct icon is most commonly
1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ used as a part of the primary element.
The restrictions lie within the size of the
Myriad Pro Bold Urban Education logo.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ 20
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10. Please follow compound usage “TM” placement exactly as shown on the Urban Education logo.
GMU-TV
Urban Education
13 14
