Study of fans

Study of Analysis of fans in the Mumbai Market Submitted By: Krishna B. Jadhav Sales Officer-Kenstar Country Central, Mumbai. Under the guidance of: Mr. Gurpreet Kalra GM, Sales and Marketing Head-Kenstar Country Central, Mumbai.

Introduction of Fan Market in India ,[object Object],[object Object],[object Object],[object Object],[object Object]

Types of fans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pedestal Fans ,[object Object]

Multiutility ,[object Object]

Objectives of the Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Limitations of the Study ,[object Object],[object Object],[object Object],[object Object],[object Object]

Fan Players in the Mumbai Market Mumbai Fan Players Branded Players Unbranded Players 1. Orient 2. Crompton Greaves 3. Usha 4. Bajaj 5. Croma 6. Khaitan 7. Havell’s 8. Koryo 9. Optima ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outlets visited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outlets visited… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Analysis ,[object Object],[object Object],Brand Segments Table Ceiling Pedestal Wall Exhaust Other Monthly Sale Annualy Sale Bajaj 5 20 2 2 1 0 30 360 Crompton Greaves 10 45 5 5 15 0 80 960 Usha 5 20 5 1 1 0 32 384 Khaitan 3 10 1 1 0 0 15 180 Orient 30 100 25 20 0 0 175 2100 Croma 2 0 3 0 0 5 10 120 Optima 2 0 1 0 1 0 4 48 Polar 5 10 0 0 0 0 15 180 Metro 0 5 0 0 0 0 5 60 Havell's 0 0 0 0 5 0 5 60 Koryo 0 0 0 0 0 2 2 24 Total 62 210 42 29 23 7

Selling no. of Company’s fans sold by dealers in a month. Source: Survey

Segment wise sale of Ceiling fan Source: Survey Segment Sale Decorative 12 Kids 0 Four Blade 1 Design with light 3 High Speed 9 Energy Saver 5 Other 2 Total 32

Segment wise sale of fans Source: Survey Sale Table Ceiling Pedestal Wall Exhaust Other Total 39 210 42 29 23 7

For Unbranded Players in the Mumbai Market Source: Survey Segments Unbranded Players Polar Metro Mafco Omega Ankur Royal Oswin Navya Libra Indo Total Sale Monthly 5 25 9 20 12 5 2 7 2 19 Table Fans 1 5 2 5 3 1 0 1 0 1 Ceiling Fans 2 10 5 10 7 3 1 2 2 15 Pedestal Fans 1 5 0 2 1 1 0 0 0 1 Wall Fans 1 2 2 3 1 1 1 4 4 2

[object Object],Source: Survey Unbranded Segments Sale Sale Table Ceiling Pedestal Wall Exhaust Other 12 14 6 10 3 0

Ceiling fan segment wise sale ,[object Object],Source: Survey Ceiling Fans Segments Sale Decorative Fans 14 Kids Fans 0 Four Blade Fans 0 Design with light 1 High Speed 10 Energy Saver 7 Other 0

Analysis of the survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestion for Kenstar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Study of fans

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